Having very fewer finances to spare for marketing, the small and the medium-sized businesses struggle to market their products and businesses. The best and inexpensive medium for these businesses to market and grow gradually is Email marketing that has the ability to contact the customers directly.

Below is the list of some of the best, low-cost and dominating Email marketing applications today.

 

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MailChimp

It is free for up to 2000 subscribers and offers the users to send 12,000 free emails every month. It has more than 400 templates for Emails and also comes with the easy to use drag and drop editor feature for quick access. It uses open API and allows other applications like Google Analytics, Paypal, Survey Monkey and many more to integrate with MailChimp.

Pricing:

The first 200 subscribers are free, and you’re free to send 12,000 emails every month. MailChimp offers plans that range from $10/month for 500 additional subscribers and $240/month for up to 50,000 subscribers.

ConstantContact

It gives 400 customizable Email templates and also offers blank templates or code directly with HTML or CSS. It has the Facebook fan page application that allows the fans to directly sign up for the mails from the page. Its reporting data is very clear; the email bounces, click-throughs, social shares, complaints can be viewed easily.

Pricing:

ConstantContact offers monthly plans based on the number of addresses with $10/month for 500 addresses and $75/month for up to 10,000.

iContact

It offers hundreds of templates for Emails. It has a feature to implement drag and drop technique for the users who do not have advanced skills. It provides integrated social sharing that enables sharing on social media sites such as Facebook, LinkedIn etc. It shows deep contact history that help in managing the relationship with subscribers.

Pricing:

iContact offers plans based on the number of subscribers. The price ranges from $14/month for 500 subscribers, $29/month for 2,500 subscribers and many other monthly plans depending on the number of subscribers.

Emma

The main standalone feature of Emma, is the design qualities which are far superior to any other Email marketing application. Emma integrates with the social media sites, Google Analytics, which makes it easier to interpret and report. It has a drag and drop editor like the other Email marketing applications.

Pricing:

Price ranges from $30 per month for 1,000 emails to $125/month up to 10,000 emails.

SalesForce Marketing Cloud

It gives the option to leverage data from any source. It allows integration with many third party applications and is great for many other add-ons. It offers to drill down into individual subscriber data such as times of open, survey results and links clicked.

Pricing:

The prices are fixed after the discussion with Account Executives, and they offer the plan based on the number of subscribers.

Zoho Campaigns

Zoho Campaigns surely makes it easy to design, send, promote and track all of your email marketing campaigns. It also allows you to segment your subscribers based on any specific criteria. Also in it, you can extract detailed report that gives you the complete the picture including the opens, click-through rates, unsubscribes, bounces, social media engagement and even geolocation reports.

Pricing:

It offers a Free Plan which is up to 2000 Subscribers and 12,000 emails per month. If your requirement is higher, it has monthly plans starting from as low as $5 for up to 500 subscribers with unlimited emails and reaching to $350 for 50001-100000 subscribers. One unique pricing plan it provides is Pay-As-You-Use.

AWeber

It has the option for custom HTML and allows adding attachments to the Emails. It also has 150 templates to choose from, for the emails. It allows segmenting the subscribers by click, location or even what pages the subscribers have visited on the website. It can be integrated with Eventbrite, WordPress and Paypal.

Pricing:

Pricing ranges from $19/month for 500 subscribers and $149/month for up to 25,000 subscribers.

Campaign Monitor

It is easy to build own email templates with the Campaign Monitor’s easy to build template editor. It has easy optimization for mobile. Any template designed in it, can easily be optimised for the mobile usage. Thus, the email will look the same in Outlook or any mobile device

Pricing:

Sign up for Campaign Monitor is free and it offers the campaigns starting from $9/month.

Benchmark Email

It offers users the option to create professional looking emails with about 400 templates, which range from newsletters and promotional designs to the event invitations and cards. It helps in gathering data with custom polls and surveys. It offers schedule sequences of automatically delivered emails.

Pricing:

It offers free sign up and three pricing categories, depending on the plan selected. Offers to send 600 mails per month with $10/month, unlimited emails to 600 contacts with $12/month and $400/month for 150,000 emails.

SendGrid

It offers marketing, transactional and mobile emails from a single platform. It provides customised reports based on the timeframe, email category, geography and the device type. It also offers drag and drop facility, predefined templates and ability to use own HTML.

Pricing:

SendGrid offers email credits and the prices vary in accordance of the plan selected. $10/month for 40,000 email credits, $80/month for 100,000, $200/month for 300,000 and $400/month for 700,000 emails.

 

Some of the best email marketing applications explained above are very economical and can help the Small businesses grow with their support of cost efficient email marketing solutions.