ESSENTIAL DIGITAL MARKETING STRATEGIES AND TOOLS TO MAKE USE OF IN 2016

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The era of digitalization has long arrived and nearly everyone knows it. Digital technology is put to use in almost every field now. In fact, so much so that businesses haven’t left any stone unturned in making use of digital technology in every aspect of their processes.
However, in the due course of time, companies have a tendency to get too comfortable when they experience stability and mistake it for long term success as well. Don’t confuse stability with success ever.
Businesses should always keep on improvising to stay ahead of their game. With the ever increasing competition, every digital strategy and tool need to be implemented and executed thoughtfully.
Here are some of the digital strategies that you can put use to in 2016:

  • Use SEO the right way
    SEO can help you target online users who are actively looking out for your products. SEO depends on factors such as keyword research, content optimization, technical SEO, content strategy and link building strategy.All these factors work in unison to increase visibility on search engines and thereby improve your website ranking. A good SEO strategy attracts new visitors, and you don’t need to depend on paid or sponsored search engine results.
  • Mobile over desktop
    Mobile usage has increased considerably over the past few years. And so has Internet usage. Internet access has grown to over 3 billion people, accounting for almost half of the world’s population.Google also puts a lot of weightage on mobile friendly websites. Your website can suffer severe losses if it’s not a mobile friendly one. Fortunately, Google also provides a simple tool to help you figure out whether your site is mobile-friendly or not.
  • Bank on your content marketing
    Content marketing was the king of digital marketing in 2015 and guess what! It still is. As Google’s algorithm updates make quality content more important than ever, it has become important for marketers to create fresh and high-quality content to grab the attention of their customers.Your content should be carefully pre-planned. Using too many keywords can lead to keyword stuffing in your content. Google doesn’t appreciate keyword stuffing and heavily penalizes those who make use of it.
  • Put Analytics into Use
    Analytics can help you make better decisions and take up your competitiveness several notches higher in the market. They can measure all statistics of your online visibility, from the effectiveness of your website to the impact of your content marketing.Today most of the social media analytics are built in and ready to use. By using social media analytics, organizations get a candid external perspective, can identify key influencers.

    One of the most widely used analytics out there in the internet world is Google Analytics. Google offers a free web service called Google Analytics that tracks and reports website traffic. Some of the most interesting features that Google Analytics offers are:

    1. Best Traffic Source
      You can find out which sources bring out the most traffic and conversions to your site. Google Analytics can show you how users are coming your website.For example, how the number of people who have found the website through a link from another website, via paid advertisements, from search engines, social media platforms or a direct link.  This helps you analyse the time and resources you need to invest in each of the channels.
    2. Who are your visitors?
      Google Analytics gives an excellent breakdown of information about visitors coming to your website.The Audience reports within Google Analytics provides access to information about your users such as user locations, age, gender and even interests. By understanding your audience closely, you can target your ads and campaigns to the interests of your audience.
    3. Is your Social media marketing on track?
      As more and more social media platforms are being used for marketing, it’s important that you have access to social analytics. Fortunately enough, Google Analytics introduced the social tool that lets you track the performance of each social network all in one dashboard. This saves you a lot of time and efforts. This feature allows you to track the ROI from of your social media marketing campaign and gives you an overview of the impact your activity. Also, you will be able to determine the monetary value of the goals achieved from each source.This will help you identify which social site is more productive and which is not and take necessary action accordingly.
    4. How are your ads doing?
      Advertising analytics can be used to determine how effective your ads campaign is.It lets you track various paid promotion channels such as search ads, social ads, display and banner ads, affiliates, and emails.

      This feature is Adwords campaign integrated, so you can identify the keyword terms that have better conversion including which terms are non-productive.

TOOLS TO PUMP UP YOUR PRODUCTIVITY

1. Evernote

evernote
Evernote is a free storage app that stores everything you could imagine, from your bill copies to business notes that you take almost every week.
You can create a notebook for anything you want to note down and then add several notes in it.
You can create to-do-lists and store web pages, photographs, voice memos, presentations and what not. The app syncs automatically across all devices be it your computer, smartphone, or tablet. Teams can quickly share files, discuss tasks and set reminders for goals and projects within the app.

2. Slack

slack
Slack helps teams to collaborate from multiple devices and platforms. Its robust features allow you not only to chat one-on-one with associates but also in groups.
One can upload and share files with colleagues, as well as integrate with other apps and services, such as Skype for video calls.

3. Trello

trello
Trello is a collaboration tool that helps you organize business and project tasks. Trello tells you what’s being worked on, who’s working on what, and where something is in a process.
It’s flexible in the sense that it can be used for personal projects as well as for team projects such as product development.
Through Trello, you can organize your ideas through the use of boards, cards, and lists. Users can access Trello through any device and stay organized on the go.

4. Mailchimp

mailchimp
MailChimp helps you manage your e-mail campaigns with options for designing, sending and saving e-mail templates.
A variety of newsletters can be easily created and shared on social networks using MailChimp.
You can build a list of people whom you want to market to products to and save it on the cloud.
You can create custom templates for your products so, you do not have to spend hours rewriting your emails.

5. Instapage

instapage
Instapage makes the daunting task of building landing pages for your online marketing and promotion campaigns easy.
It offers features such as A/B Testing, multiple campaign management, and easy page building. The application features a huge selection of beautifully designed templates along with in-depth user analysis

6. Pingdom Website Speed Test

pingdom
As the name suggest, this tool can help you measure the speed of your website. Website Speed Test can help you analyze the load speed of your websites and learn how to make them faster.
It gives a detailed insight into the speed statistics of your website. In short, it is an easy-to-use tool to help webmasters and web developers everywhere optimize the performance of their websites.

7. Getharvest

getharvest
Getharvest is a time tracking management tool Harvest features an intuitive interface that you can access anywhere.
You have the option to set the timer, or you can enter the time manually, edit the hours and minutes by day or by week.
Harvest has a mobile application for both Android phones and the iPhone, so you can start the timer in one place and stop it in another.

Canva

canva
Canva lets anyone create designs and graphics. Canva offers diverse content types. With Canva, you get pre-sized image templates for all channels.
You can create custom projects, e-book designs, brochures, Facebook posts and other marketing campaigns. Team members can also add designs that show up in your Canva team designs and you can add comments to each other.

By using digital strategies and productivity tools hand-in-hand, you can drive profits up considerably for your business and also optimize your time at work.

The digital landscape is constantly changing, and your ability to stay on the go will set you apart from your competitors. Don’t stay fixed in your set processes. Challenge yourself always to seek out the latest opportunity to try something new and exciting for your brand, and grow from there.

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