Where to implement Marketing Automation in your Not-for-Profit

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The technology of Marketing Automation can be a game changer for your not for profit organization. Over the last few years, personalized day-to-day online communication channels have expanded. Without a clear strategy or goal or understanding of the work that is involved in making your not for profit a success, automating your fundraising or communications could just be a lot of setup and wheel spinning without any results or worse, sending the wrong stuff to the wrong people. Therefore, these tips will try to suggest ways to go about automating your not-for-profit.

1) Automate your content sharing:

Analytics is a result of sharing experimentation. If you choose to share 5% of content from others for your audience on any social platform, 3% of it should be about your work and last 2% personal A ratio of 5:3:2 for sharing content about your not for profit can help you focus on your audience response. Finding and sharing great content online is a useful way to build a brand and an audience on social media. Automation helps this process by providing a means of posting these updates at the best times for your audience, and it frees you up to have more time to find incredible content to share.

2) Do not automate social interaction:

Everyone appreciates a unique and individual response for any query they post. In fact, many of them love social media because of these interactions specifically. When you take the human out of such platforms, it isn’t all that social anymore. Anyone can distinguish whether they are talking to an automated machine or a human. Automating responses can damage relations with prospective followers and investors.

3) Turn on notifications:

Platforms that provide you the most relevant news about your sector should be in your prioritised list of the news feed. Activating notifications for such posts will keep you nearest to awaiting opportunities. Checking on your notification bars daily and reciprocating to the essential ones can set you free from pending communication activities.

4) Well spaced posting schedule:

The well-spaced schedule option available on many platforms helps you hit your audience at sensible times throughout the day. As far as timing for when you are around to respond, depends up to you. It wouldn’t be much fun to miss out on relevant conversations based on the content you posted while you were sleeping, so keep this in mind when you are scheduling.

5) Automate customised posts for separate platforms:

Just plugging in set messages to be spread across all your social media platforms can sometimes look insincere and robotic. But if a user sees how much thought you place into creating unique messages across different platforms, imagine what an impression it would make.

Hopefully, your reading of this page will bring you closer to few of the advantages of implementing automation in your not for profit organization. While it might be easiest to automate it all, you’ll find that being part of the conversation will pay dividends in the long run.

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