ROAD TO A SUCCESSFUL MOBILE APP

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Mobile apps have gained enormous popularity in the last decade and still are. Thousands of apps are released every day in Apple App store, Google play and other platforms. With a plethora of options available for people, it comes off as no surprise when many mobile apps quickly go in and out of the market every day. As options have increased, people have become choosy about what they would want to glance on their phone screen. Often businesses become so engrossed in technicalities of the mobile app that they forget about what really is important for a successful mobile app. Although it takes a combination of lot of factors to make a mobile app successful, we have narrowed down the list to six most important things you should consider for building a successful mobile app:

Your app should solve a problem

People will only download your app if it makes their life easy in some way. Your app should solve a problem and that too quickly. Sometimes companies release apps only because their competitors are doing so. Well, that’s not the right way to go about it. Without a specific use or purpose, your app will just end up being irrelevant and unused by the target audience. Have a clear vision about your end goal for the application. The app will only be relevant if it is able to engage its users.

Simple & Intuitive

When it comes to mobile apps, simplicity is the key here. Users like to have a smooth experience. Your app should be intuitive and free of bugs and crashes. If you load your app with too many unnecessary features, users might be deterred from using your app altogether. So only present out the necessary features which you want users to explore. An alternative approach would be to build a minimum viable product for your app. Once you release it in the market you can get to know your users’ reaction and feedback. From their feedback, you can work more on your app and add features that are actually important to users. Usability of every feature you incorporate in your app is an important factor to take in consideration.

Planned Marketing Strategy

A well-planned marketing strategy before you release your app in the market can do wonders for your business. Companies often forget to apply a proper marketing strategy to mobile apps and fail to realise how critical this can be for the success of their mobile app. You need to have a plan to market your app. The idea behind this is to make target customers aware of your app and what difference will it make in their lives. You can divide your marketing campaigns into pre and post phases. Marketing strategies can range from PR to marketing it via existing ads to sponsored messages on social media platforms to pay-per-click marketing and beyond. Also comprehensively describe your app in app store and use fantastic screenshots to attract attention.

Make use of Metrics

You need to use the right metrics to gauge the performance of your app in the market. By using tracking tools, you can find out what users click on and the features they use most. This will help you to redesign your app as needed and make sure that your app doesn’t go out of the market.

Smart Pricing

Your app’s success also depends on its price. The difference in installs for free app and paid app is huge. People are initially hesitant to buy new apps before testing them out. A smart move in this case is to keep your app free to hook users and then, later on, offer premium content at an affordable rate to increase traction.

Distribute your app strategically

With the many distribution channels available for apps today, you have to choose a combination that works best for your target audience. Try to get your app featured in popular app lists such as Apple’s What’s Hot, New & Noteworthy, Top 25 or 100 apps lists. In this way you can get your app noticed and favored by customers.

So these were some of the ways to make your app successful. Make sure that you follow these and avoid the pitfalls that many businesses face these days!

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