It does not come as a surprise to most not-for-profit that online supporters form an important part of the overall cause of their foundation. We live in a world suffused with technology, and not pulling it off well can prove to be a blunder! We have listed out six not-for-profit website mistakes that can tank your number of online supporters. Make sure you do not trap into one of these:
1) Confusing Navigation:
Visitors to your Not-for-profit website often go away without fulfilling the purpose that your site attempts to achieve. This happens due to confusing navigation. So getting a review of your website users to understand their ease of usability and redesigning your website navigation accordingly is helpful.
2) Unclear Cause:
Supporters of your organization are very particular about the time that they spend for your not-for-Profit cause. So your website should clearly display the central purpose without any efforts from the viewers.
3) Slow page load:
Patience is one thing that nobody negotiates when it comes to a Not-for-Profit cause. A website that has a slow loading speed loses out on many prospective followers automatically. It is thereby necessary to check your Page Speed and correct it if required.
4) Unclear contact us info and call to action:
Your visitor should always know what he is expected to do in case interested in your cause. Zero confusion in terms of whom to contact and what to do should be the target of your not-for-profit website’s homepage.
5) Staged Images:
The authenticity of your not-for-profit organization’s cause gets reaffirmed by the pictures that your website displays. If they look staged, your followers may reduce. So it is advisable to add photographs that show what you’re doing to help the population.
6) No Analysis:
By monitoring what your users are doing on your site, you can see where they enter and where they exit, as well as how much time they spend on your not-for-profit site. This will help you to divert the bounce rate of your website by directing the traffic towards prospective supporters.
Each time you get one supporter you have another opportunity to build the relationship further, and hopefully, convert them into a fundraiser or investor. So check for these mistakes and improve your online presence for a better fulfillment of your not-for-profit cause.