How to master the art of Automation for SMEs

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The objective of any business, whether small or big, is to earn profits. Small businesses while in the initial stage find it difficult to manage a lot of things altogether. Every business has its critical tasks which consume a lot of time. And they might not be income generating tasks. So, small business owners can adopt automation in their operations to save a chance to utilise it later for income-generating tasks. If time is money, you need all of that time you can get. Automation gets you just that. It helps you remain competitive in the market which needs to be adopted before you miss the bus. Just like you, there are a lot of small business owners. So, if you don’t go for automation now, someone else will.

Marketing automation enables businesses to execute campaigns, automate processes, and measure their impact. Marketing a firm is a time taking a process which can easily be automated. You can even outsource your marketing and social media tasks to save time for crucial operations. Automating social media can also be done by using various tools, say Hootsuite, which publishes your posts on multiple platforms automatically once they have been planned in advance. Let’s discuss in detail how we can automate our way to generating more money.

You have an excellent website and getting a lot of traffic. You receive a lot of emails, but you’re unable to respond to each of the mail yourself as you’re short on time. Result: you miss out on some great clients. Integrating auto-response in your email marketing strategy can do wonders for you. Templates can be used to keep your client engaged. Once you get an email, Auto-Response sends a reply to the customer so that your he doesn’t feel neglected. Tools like MailChimp could be used to automate your communications. It’s a splendid way to keep your customer engaged.

Investing in Customer Relationship Management software, CRM, is another excellent option. It consolidates all data in one database so that information is readily available to the user. It automates various tasks like marketing and sales, contact information, social media, etc. for a smooth workflow.

As mentioned above, Hootsuite could be used to automate your social media marketing. You can even digitize your advertising. Tools like Needls and Spokal automate your advertisements. All you need to do is input images, videos, basic messages, etc. You can generate landing pages, look at social media reports and analytics to track the growth of your company’s online presence. Email campaigns can also be created with these tools as well as WordPress content can be efficiently managed.

Automation technologies enable you to free up valuable time spent on redundant processes and help focus your attention on growing your business. It’s a great tool if used wisely. Start slowly and be sure to keep tabs on how your customers respond to it. Nothing can replace the direct person-to-person experience of great customer care. Strike a balance between strategies so that your relationship with your clients isn’t ruined for the sake of efficiency.

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