Everything that converts your website into a lead generation machine is an essential for your business. You have developed your website to ensure that you can get a regular stream of business from it.
Fast to load, optimised and secured web pages are the attributes of a powerful website, which leads to high performance. Integrating your site with the right set of tools, helps you track its performance and make changes to it on a regular basis. Here are 6 ways to make your website a high-performance one:
2 seconds is all it takes for a visitor to abandon your website. A faster loading site means happy visitors. Here are some of the site speed factors that you must track and consider to ensure that your site is loading faster and providing the best of the user experience to its visitors.
Size of the Page
The weight of the page should be kept to a minimum, to initiate faster loading. It is advisable to keep your page weight to less than 3 MB. Reduce the size of your page if it is above 3 MB by compressing the images used or reducing their size. You can also use CSS sprites or remove unnecessary custom fonts to increase the load speed of your web pages.
Minimise HTTP Requests
The request that a user’s web browser sends to the server hosting is called HTTP request. This request contains the details of the content and images on the site. The more files your website or its pages contain the longer will it take for the server to respond and open the site for the user. Combining your CSS files, removing unnecessary images and optimising the important images are some of the ways in which you can minimise the HTTP requests on your web page.
Optimising Page Redirections
Redirects are added on a website to ensure that you do not lose out on the traffic coming onto your site from redundant or error prone pages. But, too many redirects on web pages can reduce their load time by increasing the number of requests on that page. You need to plan the page structure of your site in such a way that you can reduce the number of redirects and optimise your site speed.
Web browsers like Google Chrome and Mozilla store some files and information from sites, after they are loaded for the first time. A browser cache stores those pieces of files/scripts from a visited site on the hard drive of visitor’s computer. The information is saved for a purpose, to help pre-visited websites load faster on a device. Having a great web caching feature is an another important factor that helps you to have a high performing website.
Be Relevant To Your Visitors
To make sure that your site ranking high on search engines and you are reaching out to the right set of people, you need to optimise its content and pages in such a way that your users can find the information they are looking for. You need to ensure that you site content is related to your business niche and is useful and informative for the users. Here is what all you can do to get a high level of relevant traffic to your website:
Target The Relevant Keywords
Keywords help you know what your target audience is searching when online. if your website is appropriately optimised for content that matches the key search terms in the industry then you have a chance of getting a high level of organic traffic on your site.
Measure Your Website Performance
Keyword targeting is a regular exercise and you need to keep track of the new keyword opportunities that arise, on an ongoing basis. Proper keyword optimisation and user-friendly content ensure that your site visitors stay on and this improves their chances of contacting you or buying your products and services.
Internal Linking of Pages
A link that connects a site page with another is called an internal link. These sort of links help the users to find what they are looking for and ultimately make a purchase or add an inquiry. Internal links are useful for the site visitors to navigate the site easily. A clear-cut internal linking strategy on your website is critical for proper search engine optimisation.
Catchy Headlines in Heading Tags
Use of heading tags and optimising them for keywords is important for search engine rankings. Headings are an important element of your website, both from a user as well as SEO perspective. Adding H1 and H2 tags on your website is still considered important for search engine rankings. You need to optimise your headings for keywords or niche content. This is important to showcase the relevance of your website pages in your business niche. Writing catchy and engaging content on your headings helps in making the website pages more interactive. This eventually helps you to improve your site traffic and generate more leads.
Website URL Structure
The way you structure your website is very important for how it is perceived by the target audience. You need to have the most important pages of your site coming first and the lesser ones flowing from there on. The domain must be easy to remember and relevant to your niche. You must also ensure that URLs of your web pages are optimised for the relevant keywords and do not include any special characters. All of these play a crucial role for search engine optimisation and also enhancing the experience of the users.
Customer Service is Crucial
You need to assure your website visitors that you are there for them. If they have any query or problem while they are on your site they should find quick answers to the same. Here are some important aspects that you must take care of:
Live Chat Integration
A live chat integration on your website helps visitors to get their queries resolved, instantly. It can be a great way to stand on your customer’s expectations by providing real-time support to your customers and answering all their doubts and queries.
The Frequently Asked Questions section of a website helps the users to know more about the business and get answers to some common queries. before setting up a FAQs page you need to know the common type of questions you get about your products or services.
A toll-free number is a useful, way to remind the customers that support is just a call away. It is helpful in building trust with the site visitors helping them to know that they can reach out in the case of any queries or trouble.
Reduce The Bounce Rate of Your Site
It is critical to get your target audience to stay on your site. This will increase the probability of the site visitors to fill in their information and get in touch with you and give you more business in the long run. Here are some of the key features that you can add:
Adding testimonials on your website helps in building a reputation and getting you more business. Your testimonials should be unique, contain quality content, specific, short, truthful and most importantly credible.
Existence of a Blog
A blog is a useful channel to market your business effectively with the help of engaging content. It is an essential for businesses of all types. With the help of a blog, you can provide useful and informative content for your site visitors.
Reviews from your customers are an important way to build a reputation and get more clients. A review section helps you to provide your site visitors with a social proof of your products and services.
Get Your Site Visitors To Take Action
As a website owner, one of your key goals is to maximise the business from the channel. You need to ensure that the site visitors stay on your site and then take the desired action. The visitor could fill up the contact form or make a purchase or send you a mail about their requirements. You must have a strategy to ensure a high action rate on your site.
A contact form is a must to get the users to fill in their details. These details can be used to engage with them on a later date. Try to capture all the necessary and basic information like name, address, email id and contact number, etc.
Providing an option to subscribe to an email newsletter is a useful way to build an opt-in list of the users. You can promise to provide your subscribers with informative content and in return get them to fill in their details. It provides you with an opportunity to engage with them and turn them into loyal customers.
Measure Your Website Performance
A high-performance website is a one that helps you to track its performance and create better strategies for the future. If you are not meeting your lead targets, you can work on adding more relevant and useful content on your site, add the relevant call-to-action buttons and get better results. Here are few useful integrations that you need to do on your website to track its performance on a periodic basis:
Google Analytics Integration
For a statistical analysis of your Website, Google offers its free tool – Google Analytics. It is an essential tool for website analytics and must be integrated into your website. Set goals for your marketing campaigns to know how your posts and campaigns are running and analyse the results.
Google Webmasters Integration
Integrate your website to Google Search Console to keep tabs on search queries, crawl errors, security issues and more. You can use Google search console to ensure Google can access and index your content. Upload your updated sitemap whenever you add new content on your site, using this tool.
A high performance website helps you get leads and conversions that help your business grow. Looking to get a high performance smarter website? Enterprise Monkey can help you with expert and innovative web development solutions. Do get in touch with us.