When it comes to a website, performance is everything that drives traffic to your website. Fast to load, optimised and secured web pages are the attributes of a powerful website which leads to high performance. The super smooth performance of a website leads to higher engagement rates with increased conversion rates. It should be a priority for you as the performance of your website is what ranks you higher in the Google search. Let’s check out what makes a website a high performing website.
When it comes to faster loading of a web page, it solely depends on the size. The smaller the size, the faster a website is to load. No visitor likes to wait for more than 2 seconds for a web page to load. Yes, you heard that right! 2 seconds is all it takes for a visitor to abandon your website. The weight of the page should be kept minimum to initiate faster loading. Faster loading site means happy visitors, which means you rank high in Google search as well. It is advisable to keep you page weight less than 3MB. Reduce the size of your page if it is above 3MB by compressing the images used or reducing their size. You can also use CSS sprites or remove unnecessary custom fonts to increase the speed of your website. So, to sit on the top in the rankings, it is essential to deliver the same user experience on all platforms in terms of website loading speed.
You might have seen a webpage loaded with a lot of external links. These pages are so bugging that they have more of the hyperlinks in comparison to the actual content that is necessary. In simple words, the least is the number of links on a web page, the faster it is to load. It is not just limited to the speed of loading a web page, but it just doesn’t look appealing to the visitor that he has landed on your website seeking some information and your web page is full of irrelevant content including files and links and the relevant content is suppressed. In a nutshell, a large number of files reduces the performance of your website by making more requests to your visitor’s browser. This can be a frustrating experience for your visitor as he would expect your webpage to load in less than 2 seconds. Try to keep the files on your web page between 10 to 30 so that it loads faster.
The proverb, “Have patience of a saint” doesn’t apply to the online world. People today are impatient and have no time to wait for things to happen. As mentioned above, 2 seconds is what it takes for a visitor to leave your site, you need to have a site which loads at the speed of a Bugatti Veyron. Optimise your website by reducing file size, removing unnecessary content and links, compress CS and HTML files and much more. Providing rich user experience by optimising your site is the key to increase traffic on your site and boost up your conversion rate.
Page redirect is a permanent redirection from one URL to another. It is like you have changed your address to something else permanently and a page redirect directs a visitor to your new address automatically. Redirection is necessary when you change your domain name to fetch the same visitors on your new domain. Page Redirects help your save your web traffic and it seamlessly divert traffic from older domain to new domain.
Curious case of Cache:
Web browsers like Google Chrome and Mozilla stores some files and information from the sites that you visit. A browser cache stores those pieces of files/scripts from visited site on hard drive of visitor’s computer. The information is saved for a purpose, to help pre-visited websites load faster on a device. Having a great web caching feature is an another important factor that helps you to have a high performing website.
Apart from these, there are numerous ways which can enhance the performance of your website. And having a high performance website is not enough alone. You need to keep in mind various other elements of having an amazing website. Have you heard about smarterwebsite? No? Check smarterwebsite right now!