Recently, a survey conducted by the .au Domain Authority (auDA) revealed that most Australians prefer to buy from the businesses which specifically have their functional websites. That makes 75% of the total potential buyers.
Australia is a land of opportunities for flourishing and thriving businesses, and to stay ahead in this competitive arena, you have to attract the attention of your buyers through your strong online presence.
Thus, having just a simple site may not be the ultimate solution, instead, you need a smart website development.
Therefore, to ensure that you do not lose your potential clients and maintain the loyal customer base, it is imperative that you diligently work on redesigning your website while focusing on three major check-points, engagement, quality and interaction.
Although website redesign may seem like a challenging task while managing the day-to-day business operations, it is an important project to shake the business stagnancy and boost sales.
In this blog, we will give you 8 good reasons why you shouldn’t delay with your website redesigning project anymore. We will figure out how website redesigning can be beneficial for your business expansion and how you can proceed with this task on your own.
What is website redesign all about?
Website redesign entails enhancing the general appearance and framework of the website to meet up with the latest perceived design trends, and ever-changing business requirements in relation to the delivery of a good website.
Common website redesign activities involve a change of the site’s aesthetics, adaptation of the site layout to mobile platforms, ease of site usability, and improving site speed and security measures. It also entails a requirement to support the modern web standards.
Among the factors that should be taken into account while discussing website redesigning one of the most common and, at the same time, critical parameters is its loading speed.
If you host your website on a slow platform, it means you will be in danger of losing a major portion of your targeted traffic; and, nobody likes slow pages!
Therefore, the objective of the website redesign is to execute a new and visually appealing design that can also provide an improved user experience in order to generate a positive brand image and increase the company's revenues.
8 Good Reasons Why You Need a Website Redesign
A website redesign can be a significant investment, but it can also offer substantial returns. Here are 8 compelling reasons why you should consider revamping your website:
You have an outdated web design
Within the context of the Australian environment, the appearance of the website and its design may have a drastic effect on how the business is viewed by site visitors.
If your site is old-fashioned, cluttered, or inconsistent, it will lead to users making a poor first impression of your company or organisation and its professionalism.
With new trends embracing website designing and standards, any user would prefer a neat, well-organised, and minimalistic design interface. An outdated design, thus, poses not just the prospect of losing potential customers, but also failing to appeal to a smart consumer base.
Website redesigning gives one an opportunity to redesign the look of their site making it look more attractive, relevant and more in tune with current trends. This way one is able to boost their brand image and get more traffic to the website.
Check if the integrations on your site are outdated! An outdated website lacks knowledge of the new plugins and integrations present in the internet at that time. You have to make sure that these are part of your website. Also, make sure that your website is connected to the tools that are Google Analytics, Google Search Console, and an appropriate CRM tool. |
2. Poorly structured site leads to frustrating user experience (UX)
If a site is outdated or poorly designed, a user will spend very little time on the site as they will quickly get bored. What is more, a research reveals that 88 % of users are discouraged from visiting that site again after a poor encounter.
Users may easily get confused and lost when they fail to find the information they are navigating, or simply be unable to accomplish a desired task; the result is that they will get frustrated and may decide to leave, potentially switching to the competitors’ sites.
Some of the typical UX issues are the complexity of navigation and menus, inefficient structures, long loading time and unnecessary or unobvious actions. These issues not only affect the user interaction quality but also,slims down the chances of conversions.
In Australia, the psychology of web design plays a major role in designing. The potential buyers tend to examine the website first before going for the actual purchase. Thus, a user-friendly website can be a game changer for instilling faith and ensuring loyalty.
Thus, redesigning can improve navigation, content accessibility, and overall user satisfaction.
[Also read: What makes a great UI/UX design?]
When UX is the main area of concern for a website redesign, the objectives may include better navigation, improved accessibility, and increasing user satisfaction.
Thus, the driving force of web redesigning is its enhanced performance, increased user retention, better engagement, and in the end, the improved business outcomes on the company’s balance sheet.
3. Your website is lacking in mobile responsiveness
With mobile Internet access becoming increasingly popular, a non-responsive site is deprived of a large share of visitors. Here, redesigning the layout also guarantees that the new design is optimised for use and compatible with any device.
In Australia, 86.6% of the population owns a smartphone. It simply indicates that a significant number of website visits of Aussie businesses originated from mobile devices such as smartphones and tablets.
Therefore, if your website has not been optimised for a responsive and mobile-first approach it becomes impossible to traverse, read or use effectively on small screens and therefore cannot be accessed by a large percentage of specific mobile phone browsers.
This can lead to a poor user experience, higher bounce rates, and lower conversion rates. By ensuring your website is mobile-compatible, you can reach a wider audience, improve user satisfaction, and boost your business's online success.
4. The visitors on your website are not converting
Not getting enough conversions from your website can be disheartening. A redesign project can be of help. Try and evaluate the reasons for a low conversion rate on your website. Here are some possible causes of a low conversion rate:
- Your website has failed to build trust amongst its visitors.
- The site does not provide enough opportunity for your visitors to contact you.
You can redesign your website and make amendments to complete these shortfalls. Make sure there are contact forms on each of the service/product pages of your website.
Don’t forget to add your client testimonials to add to the trust factor of your site. Add an introductory video to your website home page. An introductory video helps you to add to the trustworthiness of your website.
5. Your website has a high bounce rate
You must go for a redesigning of your website if it has a high bounce rate. The bounce rate of a site measures the percentage of people who leave the website after visiting a single page.
A high bounce rate means a large percentage of site visitors are leaving the website without taking any action like filling up a form or making a purchase. Some of the reasons for a high bounce rate on your website include:
- The content on your website does not provide the information that the users are looking for.
- The user-interface of your website does not appeal to its visitors.
- The load speed of your website is slow.
A website redesign project helps you to resolve these issues and keep a check on the bounce rate of the site.
6. Your website is vulnerable to security glitches
Security vulnerabilities in an outdated website can pose significant risks to both your business and your users, making a redesign crucial. As technology advances, older websites become more susceptible to cyber threats such as hacking, malware, and data breaches.
These vulnerabilities can lead to compromised sensitive information, damage to your brand's reputation, and potential legal consequences. Additionally, search engines penalise sites with security issues, negatively affecting your visibility and traffic.
A website redesign allows you to implement the latest security protocols, such as SSL encryption, updated software, and secure coding practices, protecting your business and customers from emerging threats.
By prioritising security in your redesign, you safeguard your online presence and build trust with your audience.
7. Your website is not ranking on search engines
Website traffic plays an important role in fetching sales for your business. Getting traffic becomes a challenge when your site is not ranking on the search engine results.
According to this study, a number 1 position on Google search rankings will fetch you 33% of the search traffic. The figure goes down to 18% for the number 2 position. If your website is ranking on the number 10 position of the Google search results, then you will just get 2.4% of the search traffic.
Ensuring that your website is ranking on the search engines for the right keywords, can help you to get the desired traffic and leads for your business.
A website redesign project helps you to optimise it for search engine rankings. It gives you a chance to resolve all the SEO related errors on your site. With a redesign, you can make sure that the navigation and structure of your website are user-friendly.
These are two important factors for getting your site to rank on search engines. Use tools like Ahrefs, Moz, and SEMrush to audit your website for all the SEO related errors and resolve each one of them.
A website that doesn't meet modern SEO standards may be struggling to rank well in search engine results. Search engines favour websites that are regularly updated and follow the latest SEO best practices.
A redesign can help you integrate modern SEO techniques, boosting your site's visibility and search engine rankings.
8. Freshness of content is important
It is crucial to update the content of your website for site visitors as well as search engines. A content update ensures that your site gets re-indexed and your ranking is calculated again.
Since search engines are always on the lookout for fresh content, adding fresh content will help you to improve your site’s rankings.
As your business grows, you offer new products and services and your brand also evolves over time. These changes must also reflect on your website.
Design and communication trends change over time. A website that follows the latest trends is always more attractive to its visitors than an outdated one.
A redesign project helps you to ensure that your website is updated and more appealing to its visitors.
Additional Reasons Why You Need a Website Redesign |
Slow Load Times |
If your website takes too long to load, it can drive users away and negatively impact your search engine rankings. A redesign can optimise performance, reducing load times and improving user retention. |
Brand Misalignment |
Your website should reflect your brand identity and values. An outdated design may not accurately represent your brand image. |
Increased Competition |
If your competitors have recently redesigned their websites, you may be at a disadvantage. If your competitors have recently updated their websites, you may find yourself falling behind in terms of both design and functionality. A redesign can help you maintain a competitive edge in your industry. |
How to redesign your website?
Redesigning your website involves careful planning, creativity, and some technical know-how. Based on the above given key factors, assess your current website to identify what’s working and what needs improvement. Analyse what you need, user experience, mobile compatibility, and/or design aesthetics?
To begin with, you must assess your current site and identify what’s working and what needs improvement in terms of design, functionality, and user experience.
For further steps, let us see the graphic below and understand the website redesigning process in brief:
Step 1: Choose a Platform/CMS: Opt for a user-friendly platform like WordPress that offers customization and flexibility.
Step 2: Plan Your Structure: Map out your website’s layout, content, and navigation to ensure a logical and user-friendly experience.
Step 3: Update Design: Use modern design tools and templates to create a fresh, clean, and responsive design.
Step 4: Optimise for Mobile: Ensure your site is fully responsive and offers a seamless experience on all devices.
Step 5: Incorporate SEO and Security: Implement SEO best practices and update security features to protect your site and improve visibility.
Step 6: Test Thoroughly: Check all aspects of the redesign to ensure functionality and user experience before launching.
Step 7: Launch and Monitor: Go live and monitor performance, making adjustments as needed.
Continuously Improve Redesigning work doesn't end with development, instead, it is a prolonged process. Gather feedback from users and make necessary adjustments. Additionally, stay updated on website design trends and best practices. |
7 Quick tips for re-designing a result oriented website
A well-designed website can be a powerful tool for attracting visitors, generating leads, and driving sales. Here are some essential tips to help you create a website that delivers results:
Understand Your Audience
Know who your target users are, their needs, preferences, and pain points. Tailor your website's content, design, and functionality to meet their expectations.
Clear Call to Action (CTA)
Place prominent and compelling CTAs throughout your site to guide users toward desired actions, such as signing up, making a purchase, or contacting you.
Prioritise User Experience (UX)
Ensure your website is easy to navigate, with intuitive menus, clear layouts, and fast loading times. A smooth UX keeps users engaged and reduces bounce rates.
Mobile Responsiveness
Design your website to be fully responsive, offering a seamless experience across all devices, including smartphones and tablets.
SEO Optimization
Integrate SEO best practices to improve your website’s visibility in search engines. Use relevant keywords, meta tags, and clean URLs to drive organic traffic.
Quality Content
Provide valuable, relevant, and engaging content that addresses your audience's needs. High-quality content builds trust and encourages users to return.
Fast Loading Times
Optimise your website’s performance to ensure it loads quickly. Slow websites frustrate users and can lead to high abandonment rates.
Get professional help! Although website redesign can be done individually, a professional help always triggers the best outcomes. If you find any difficulties in understanding the current trends and design techniques, it is always better to search for a professional web design and development company in Australia who truly understands your project and offers precise results. |
When should you hire an agency for your web redesign project?
You should consider hiring an agency for your web redesign project when you require a high level of expertise, specialised skills, and a comprehensive approach that goes beyond basic design updates.
If your project involves complex requirements such as advanced functionality, custom development, or integration with other systems, an agency can provide the necessary resources and knowledge.
Working with a Professional Agency can be Cost-effective! While there may be an upfront cost, a well-designed website can generate more revenue and improve your ROI. Ask for an estimated website development cost and you can analyse the long-term profits you can observe by investing a sum in your redesigning project. |
Additionally, if you lack the time, technical skills, or manpower to manage a redesign effectively, an agency can handle the entire process, from planning and design to development and launch.
Hiring an agency is also beneficial when you need a strategic perspective on user experience, branding, and SEO to ensure that your redesign aligns with your business goals and delivers measurable results.
Thus, you should consider hiring a professional agency for your website redesign project when:
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Conclusion
Delaying your website redesign can lead to a host of issues, from poor user experience and declining SEO rankings to missed opportunities for growth and security risks. In a digital-first world, your website is one of your most important business assets.
At Enterprise Monkey, we help you in keeping your website up-to-date with a modern, user-friendly design that is essential to staying competitive, protecting your brand, and ensuring long-term success.
Our highly experienced developers help you in redesigning a website that not just brings positive changes in your web layout, but also assists in building a brand image that reports profits and long-term trust with your customers.
Hence, re-create your website and give it a contemporary and trendy look, while focusing on its functionality and quality. Let us redesign your website to make it a feature-rich arena that not only attracts your potential customers, but also enhances your brand image.