Community Engagement & Voluntary participation is the heart of nonprofits and is vital to most organization’s success. 95% of participants check out a nonprofit’s website before deciding to engage themselves with you. So if you’re still not convinced of the importance of your nonprofit’s website- read on!
A nonprofit’s website needs to make it easy for visitors to find out more about their cause to associate with your organization’s pains and needs. Here are six tips to ensure that you engage more visitors to your site:
Provide a mobile friendly site:
Adaptability of your website to all devices is necessary so that you can communicate & engage with stakeholders efficiently. Your website’s device compatibility can make isolated complex systems collaborate painlessly.
Media contact site:
Using press-ready quotes and downloadable media kits can bring the needed journalistic and blogger traffic to your site, therefore, enhancing the visibility of your nonprofit, and improve your footprint on the web. Videos and photos help in telling your organization’s story better, and often inspire supporters to take actions in a way that only written content simply cannot.
Clear and precise message:
Volunteers, investors, and other participants should not be making extra efforts to understand the cause of your page. So using simple language, bulleted short content along with newsletter links and “about us” links prove be helpful. Visually powerful yet simple must be the primary target of your website.
Never underestimate the power of SEO:
Since first impressions always make a difference, the best way to optimize your online brand and SEO is to host blogs inside your website. Integrating fresh blogs on your homepage can bring immense traffic to your site. So prioritizing content, providing choices and Ensuring its scanability through the use of headers, etc. can result in an active website. As a general rule, one must always keep widgets off your home page.
Organized Content Management System (CMS):
CMS being the roadmap for the site guides your visitors. Considering same font size that has a consistent layout and color scheme can attract communities, clubs and institutes to participate effectively. Limited use of colors and consistency in size and resolution of images should be taken care.
Include Social Media integration:
One’s social media presence doesn’t have to end only on your social profile. Social logins, social videos, and Instagram photos are few of the smart ways to get you website socially integrated. When choosing a social share button, make sure you only choose the social networks that matter to you. Also, including social follow buttons to increase your social media following.“Follow us” pitches and “subscribe now” buttons help attain some followers.
Finally, it is needless to point out that avoiding long pages that require excessive scrolling can allow your visitors to save time. You can increase your revenue by engaging and delivering precise information to your stakeholders more efficiently and effectively.
We hope you could take away at least one tip for your nonprofit website. You may need to start completely over with your website, or you may just need to tweak your current design, but we hope you make no mistakes after reading this.