Social media has now become an inevitable tool for Not-for-Profits. It allows Not-for-Profit organizations to connect with their audience on a personal level and provides an opportunity for them to increase the visibility of their cause. Listed below are eight tips to use purposefully social media for your Not-for-Profit.
Your supporters and investors are also humans like you who observe daily social posts. They do keep a note of who remains consistent all round the year or become active only to raise fund for a particular event.
2) Be an individual first:
It may generally become very difficult to straight away establish yourself as a Not-for-Profit organization without knowing the kind of posts that people generally post on that particular platform. So trying out to be visible first as an individual and later as an organization is good.
3) Incorporate visual stories:
Many not-for-Profits use photographs and videos to tell us how their organization could make a difference to the condition of the cause they have been working for. It helps to build an actively supporting image socially.
4) Amplify news:
Updating your Not-for-Profit organization’s events once is not sufficient. You must encourage your volunteers to re-post your issues on their personal profiles as well as on other social media platforms for wider viewership.
5) Display vulnerability:
People will come forward to help you only if you sound needy. It is always advisable to make it visible to your viewers the extent of help that you are seeking from them. So highlighting your help buttons with every shareable social post is needed.
6) Tap your resources:
Surprisingly there are a handsome number of people who have enough to support your Not-for-Profit organization’s cause either through donations or their expert knowledge. It, therefore, becomes your responsibility to tap such viewers on every social media platform.
Make sure you thank your helpers sufficiently through social media platforms to make them feel unforgettable from your end. Not only does this help to build stronger relations, but it also paves your way into future help from them.
Incorporate your updates on every platform possible. The more plugin you add to an article on your website the better and easier it becomes for your volunteer to spread your message across masses.
Just setting up icons for collecting “Likes,” “Friends” or “Followers” will not necessarily result in donors and supporters. The young people you will be dealing with are your actual donors and supporters of tomorrow. So get into the game now and learn how to use social media or you might just be left behind for good.