As an eCommerce business owner, you need to build a website that delights your users and target customers. For this to happen, you need to create a user persona first and understand their activities and behaviour.
A user persona will help you develop and design your website according to the requirements of a prospective user. You need to know the what age bracket your audience falls into, what is their profession and the kind of products and services they want.
Once you know your audience and the kind of website you are going develop for them, you need to ensure that it is optimised for search engines. Reaching out to your target audience by providing them with the information or products and services they are looking for is your primary goal.
You need also to ensure that the flow of information on the site is user-friendly and it is easy for the user to find information on the site.
The product images on the site should be of professional quality. Attractive product images play a critical role in getting the desired level of conversions from our site.
Your eCommerce store must have a consistent design that represents your brand and its values.
Your eCommerce website needs to be tested and updated on an ongoing basis, to ensure that all of its features are working properly. If not tested properly, many of the users would abandon your site because of improper functioning.
Integrate your site with tools like Google Analytics to analyse your site traffic on an everyday basis. It will help you understand which of the pages on the site are performing the best and which ones are not getting the desired results.
Here is an infographic that explores the stuff that you need to incorporate, while developing an eCommerce site that works for your business:
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