Website speed is one of the most important factors to improve the user experience. It is also very crucial search ranking factor. Imagine, a potential customer visiting your website and abandoning it simply because it loads slowly. It is the most embarrassing situation your business can face.
Here are some of the common factors that affect the speed of your website:
It is important to reduce the load time of your website with proper optimisation of images. The important thing to consider while optimising an image is the quantity of data contained in it. The lighter the image, the lesser will be its load time. One must ensure that all the images uploaded to the website and blog pages are optimised. For optimisation, you can use tools like, Adobe Photoshop, TinyPNG, and Microsoft Paint, etc. Use only the appropriate image formats such as JPEG, PNG and GIF.
Metadata such as image time, location and editing history must also be removed to improve the load times of each of the pictures.
Reducing The Number of Redirects
There are any pages on your website that undergo changes and many times the URL is changed as well. In such cases, a 301 or a 302 redirect is applied to redirect the user to the correct and the latest page. This process increases the load time of your pages. This happens because the user has to undergo a process of moving from one page to another. It is important to keep track of your redirects clean them up as and when required. It would help you optimise your site redirects and list loading times.
Use a Content Distribution Network
You want the content of your website to be delivered faster to your audiences and the searchers at large. CDN is a global server network that allows you to do just that and improve the user experience of your website. Whenever a searcher is looking for some information, he is connected to the nearest server for a faster content delivery. Your website content can also be cached on these servers for an even quicker experience for the users. It also helps in handling the sudden increases in the site traffic with ease.
Optimise Browser Caching
You can optimise the browser caching on your website to improve its load speed time. There are a few elements on your site such as its logo, CSS and images that get stored in the temporary memory of the user’s browser. You can control the browser caching on your website by defining the period for which this information will be stored.
The stored information in the browser helps it to load the site quickly, by tracking the temporary memory. You can do this by creating an ‘Expires Header’ in the .htaccess file in your website and mention the caching times for the individual elements – say a month or a year depending on the file type.
You can also add a unique name to each of the files. It would ensure that when you make any changes to the website, the newly created elements will get cached.
The compression method enables your website to load faster with smaller files sizes. It is a common SEO practice to improve load times of websites. The compression can be enabled with different types of web servers. With this method, you can save more than 50% of the file size and this way your web pages would utilise lesser bandwidth and load faster. You can use various online tools that can be used to test if the Gzip compression has been enabled accurately or not.
Reduce The Number of HTTP Requests on Your Website
There are different types of code in your site. These include images, scripts and flash, etc. Each of these elements gets an HTTP request. By reducing the number of on-page elements on your website, you can quickly lessen the number of HTTP requests as well. Use CSS, move your scripts to the bottom and combine style sheets to optimise the HTTP requests. You need to do this on each of your pages to streamline their load times.
Do Away With Broken Links
You need to check the broken links on your website regularly. You can check these using online tools and make a list that can be monitored periodically. You can create a 301 redirect to newly created pages in case the older pages are facing an issue. In case there is no particular page that the removed or deleted page can be redirected to, then you need to create a custom 404 page. This page informs the visitors that the page they are looking for has been removed or deleted, thus avoiding any confusion.
Looking to develop a smarter business website that loads quickly and engages with the users? Enterprise Monkey provides you with the solution. Get in touch with us to develop a custom website that helps you grow your business.