Business growth is linked to the number of customers you have, their satisfaction, repeat business, recommendations to others, getting new customers and widening the pool. It is a hard nut to crack but not so difficult if customer expectations are met and you have a pathway of interaction that increases engagement. People do shop online using mobiles for purchases as well as for other interactions that might develop a feeling of loyalty. A website for interaction or online purchases is like having a clunky tool. An app is more streamlined and getting the right one through mobile app development services should be the first priority as a precursor to better engagement and more sales.
A website is an open marketplace, an app is a one to one interaction
- From a customer perspective a website is like an open marketplace whereas a mobile app specifically developed for a single purpose by an expert mobile app development company allows a personalized, safe and secure interaction.
- It increases engagement and instills loyalty. Witness the boom in the number of taxicab operators who rely on apps to get them business and succeed.
Custom app for custom purpose
- In order to save costs a company might go in for mobile app development of an app that is an all inclusive package of product information, online e-commerce store and customer service or other functions. This involves a number of steps.
- Mobile users (and others too) are an impatient lot these days, needing to get them where they want to go in only a few taps.
- Throw in flexibility and a few related options and the app will be used regularly.
- Purpose built app makes life easy for buyers and engenders greater responses as well as recommendations.
- There is also a feeling of transparency and trust when one is using specific apps that will help customers and increase revenues for a company. For instance, a shopping app could allow for secure storage of credit card information.
Ease of use
- The logic of an app needs to be the same as the logic employed by most human beings. Ease of use means even those who are not familiar with technology can get things done using a sophisticated but easy to use app.
- This is only possible when you engage an expert developer for mobile app development with an intuitive, human-friendly interface.
- Think of a 70 year old. Would he find it easy to use the app? It should be as easy as ABC.
One great thing about apps, that full featured websites may lack, is that a mobile app development agency can include features in the app that allow tracking user preferences. This data can be used to push notifications about newsletter signups and offers or services relevant to a customer, thereby increasing chances of a sale.
Referrals and Rewards
People are active on social networks. Include features that will let one customer share your offer with others in their circles and, should someone buy, reward him with a discount or points he can redeem in future purchases.
How to increase sales through mobile app becomes easy when you get its development done based on delivering what users want in an easy to use package they will love to use.