Magento is the most important leading, open source eCommerce platform in today’s times Written in PHP. Magento was founded by Varien Inc., a US private company based in Culver City, California with the help of volunteers.
Magento offers a user-friendly, faster more flexible and scalable eCommerce platform. In February 2011, eBay acquired a 49% stake in Magento.
Magento is a flexible platform and is capable of product configuration, payment option and smart delivery integrations. Magento makes it easy to design and develop an engaging eCommerce store.
Magento provides three different platforms, Magento Community Edition, Magento Enterprise Edition, Magento Enterprise Cloud Edition. Magento Community Edition is free while Magento Enterprise Edition is paid, having more features and functionalities and designed for large businesses.
The platform was built with 100% SEO friendliness, giving products a better chance to rank on search engines, supports sitemaps, URL rewrites, meta titles & description. It is mobile friendly and helps you reach out to a growing mobile audience.
Magento shopping carts are developed responsively making them seamlessly viewed on smartphones, tablets, other mobile devices. The key features of Magento include – analytics & reporting, customer accounts, customer services, order management, search engine optimisation, international support, marketing promotional tools, site management, product browsing, key encryption, payment, multilingual support shipping and catalogue management etc.
There are over 400 Magento solution partners & Magento community has 800,000+ members till date.
Magento allows the creation of customised themes apart from default themes.
One can customise the product pages in Magento according to business requirements. For each product, Magento displays an eye-catching brand logo that can attract customers. One can modify the number of products that you want to display in each of the rows in the Magento store.
Here in an infographic that talks about some of the interesting facts related to this preferred eCommerce platform:
Looking to develop a smarter eCommerce store with Magento. Enterprise Monkey helps you with end-to-end Magento development solutions of all kinds of business requirements. We help you develop a store that is search engine optimised and can help you generate more leads and revenue for your business.