Generally, mobile websites are a cheaper option for Not-for-Profit that are moving into mobile. However, only streamlining your desktop content and putting it into a smartphone format isn’t enough to engage the end user! As mobile users continue to grow in popularity, a Not-for-Profit needs to ensure they are making the best use of the medium. These points list out below tell us how to use mobile in a Not-for-Profit to better engage the target audience and thereby gain the more online representation.
It is a fact that people use mobile applications to measure the tiniest of their lifestyle just for fun and entertainment. If your not-for-profit mobile application can make its reach through these entertainment channels such as youtube, gaming and other photograph sharing platforms. You can engage more audience by reinforcing your message in these entertainment channels.
2) Do not limit your app to the app store:
Another way to help people find what they are looking for is by adding deep links to your ads on Google search. This way, the mobile application engagement ad links to the most relevant parts of your app.
3) Share icons:
We are social beings who feel comfortable when we get connected. Some local governments around Australia are using mobile apps to “crowdsource” information about work that needs to get done in their area. Using their smartphones to take photographs and share notes, community members can report issues such as graffiti and see what other people have said as well.
4) Make your app valuable:
Most users who have already abandoned your app want a value addition to reinstalling your apps such as discounts or additional information. Catering to such need and providing further incentives are advisable.
5) Help people to do things:
A simple thing like setting alarms, cooking or shopping are few utility items that people run their mobile applications for. Certain awareness apps that can have a practical implementation involved will engage more audience.
What do you have to do now to reach your members? How difficult will that be? Does your not-for-profit organization have the resources to do it? How much will it cost, and where do you even begin? Are few questions that you should keep in mind for engaging more audience to your mobile app.
People download applications every day, but the truth is that many of them are abandoned or never even used. Therefore adopting even one of these ways to engage your app with its audience may do multiple active works for your Not-for-Profit.