Accounting is a base for any business. The world without accounts is simply unimaginable. Out there is a cut-throat competition going on among accounting firms where marketing plays a vital role in showing their status in the market. A strategic marketing plan is the need of an hour to out-perform other accounting firms.
Just like the brain stem connects the brain to the spinal cord, an effective marketing strategy connects a firm to its clients. Let us get your firm in touch with the potential clients.
- Developing an efficacious marketing plan.
A marketing plan outlines the strategies to be implemented in fetching potential clients. This is a valuable process and requires time and analysis for sure shot success. You may need a marketing professional to achieve the targets stated by your company. Planning includes business targets and SWOT (Strength, Weakness, Opportunities and Threats) analysis.
- Referral Plans are the cherry on the top.
This is an efficient and inexpensive way to generate leads. Ask your existing clients to refer their friends and get some discounts. This is a bait and switch tactic to attract more business. And humans just love discounts!
- Craft a compelling website.
Your website needs to have the “Look and Feel” factor to keep a potential client engaged. Boring websites scream shoo-away you viewer! When a client visits your website, he should hook up and explore your website in detail. An interactive website is an asset as it shows the high standards of your company.
- Aye, Social Media!
Social media, because it’s SOCIAL MEDIA! You’re online; I am and the whole world is online, including your potential clients. Write blogs, pin images on Pinterest, tweet-tweet on Twitter and create a Facebook page. Simple, isn’t it?
- Lastly, Paid services.
Paid services like ads on various online platforms can grab the attention of an on-looking client. It can either be budget friendly or you can fritter away that cash.
Marketing is a critical factor in deciding the worth of your accounting firm. And being an accountant, why not use marketing to win the world. After all, accountants are considered the best advisors.