Eight reasons why you need a mobile app for your business

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2020: the year of the app

If you are a business owner, you might think that you are too small, or too insignificant to need a mobile app. However, in this technology-driven market, mobile apps are a great way to boost your performance, whether you are a small or large business. One of the best ways to connect to your customers and interact with a wider range of users is through an intuitively designed mobile application. With the way that the number of apps on both the Android and iTunes stores is growing, and the number of businesses that are investing in app technology, we strongly predict that 2020 is going to be the year of the mobile app!

An app doesn’t need to be fancy or over the top to enhance the way you do business. There is a wide range of apps that can complement your operations, reduce time spent on repetitive tasks (like answering the same question over and over), and make your business more consumer-friendly.

Types of mobile apps

The range of mobile apps greatly varies and depends on what kind of business the company is in, and how they want customers to interact with their products/services. Apps can include (but aren’t limited to):

– Commercial applications and e-stores where customers can buy products.
– Booking engines to secure appointments; send reminders etc.
– Hospitality apps for ordering food; tracking deliveries etc.
– Customer service and chat platform apps.
– Design and interface apps for viewing possible services like home renovations, architecture, fashion etc.

These are just some of the many options available! We know that maybe you haven’t thought about a mobile app before, so we have gathered the eight top reasons why you should consider one for your business.

1. Accessibility

These days, basically everyone has a mobile phone, so making your business as easily accessible as possible is key to your success. That is the case even more for businesses that don’t have an office or a store where customers can see you face to face. A mobile app can be your best customer-facing opportunity. A mobile app can complement a mobile-friendly website so that all your information is easily accessible. Apps have the bonus of being more interactive, so customers won’t get lost browsing your site.

2. Dynamism

All good businesses are dynamic, and adding a mobile app to your suite of services is a great way to show your existing customers that you are always growing. Your app might allow customers to book an appointment, view products, or chat to somebody. It really depends on your core business. However, the key fact remains the same. An app shows your customers that your business is dedicated to making their experience as simple and efficient as possible.

3. Generate leads

An app is a clever way to increase the visibility of your business. By making your app available on the Android and iTunes stores you put your name in front of more eyes. In a way, this is like another kind of marketing, and you will generate leads from those who download and interact with the app.

4. Set yourself apart

You might feel like a ‘small’ business, but you can still show that you are different from the competitors and geared towards the future. A business that recognises mobile users and has its own mobile app appears to be larger and more successful than those who don’t. Having an app gives you a certain amount of cred among your tech-savvy customers, much in the way that having a website did during the 1990s. If you don’t have an app but the competition does, then you risk falling behind in the game.

5. Feedback

An app is a great way to get fast and real-time feedback from customers. Sometimes customers are reluctant to pick up the phone, but they might be happy to rate your service through an app or drop you a line. An app provides people with a communication tool that is more in line with current consumer preferences and ultimately will allow you to improve your service.

6. Loyalty

Having an app will also allow you to see valuable data, like how many customers you have using the app, and how often they use your services. Having an app gives customers an extra way to interact with your business, so will help them to stay loyal to you over the long term.

7. Increased profit

Some people are worried about getting an app because it will cost money to set up, but most often these costs are offset by the extra money the app brings in. If, for example, people can purchase things through the app after your business is closed, increased sales will come in, without the extra labour costs of extended hours. In addition, you might consider selling ad space on your app which can be an extra source of revenue. Some people charge for their app, while others make it free for users to download. You will need to decide what is best for you, but you might have a free basic version, plus a paid extended version.

8. Improved web traffic

Mobile apps can be a way to send traffic to your website. You might do this by linking to key areas of your site. Increasing traffic to your site can also have follow-on revenue benefits, so for this reason, you want your app to complement your website rather than replace it entirely.

Summary

As you can see, there are many reasons why you should consider developing a mobile app for your business as we come into 2020. Regardless of how big your business is, or what your main operations are, there are a wide variety of applications that can complement your daily activities, and enhance your success. Don’t be left behind.

Speak to a customer consultant today to find out more about how a mobile app can serve you.

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