Category Archives: Blog

How to legally protect your app startup idea

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So, you’ve just come up with the next big app idea. A true innovation, you’re certain the app will be as successful as Instagram or Snapchat. But put on the brakes for just a second. Before launching your idea to the world, you need to ensure it is properly protected.

The good news is, legal protection is not difficult to obtain. To safeguard your app from potential copycats, here is your guide to intellectual property law, copyright, patents, non-disclosure agreements and more.

Intellectual property

Intellectual property (IP) concerns any creations of the mind (i.e. intellect), which can be legally protected by the owners. Provided the concept is original and novel, a wide variety of inventions and ideas are eligible for IP protection.

Some of these include:

• Designs (i.e. company logos, etc.)
• Written words (i.e. scripts, novels, etc.)
• Apps and more.

Crucial for your business’ long-term financial success, IP rights give you the chance and time you need to launch your creation to the public.

The object of Australian IP law is twofold. First, to encourage entrepreneurs and inventors to create innovative products and processes.

And, second, to protect Australian businesses who develop unique IP to gain an advantage over competitors.

Under Australian law, there are four main categories of IP (some of which will be discussed in this article):

• Copyright
• Trademarks
• Patents
• Secret processes
• Registered designs

Copyright

As a business owner, your very livelihood can hinge on your ability to stop other businesses from stealing your unique app idea. Fortunately, copyright is very easy to obtain, as this form of IP requires no official registration.

What exactly does copyright protect?

The answer is, the original expression of information and/or ideas in the form of:

• Broadcasts
• Music
• Writing
• Visual images (moving and still)
• Sound recording
• Computer programs (this includes apps).

All of the aforementioned forms of expression are protected under the Copyright Act (1968). Although the Act hasn’t been updated for decades, it protects the creation of computer programs. Therefore, this protection can be extended to the creation of app ideas.

While copyright protection is free, your app idea must meet certain criteria to obtain it. It must:

Result from your skill and effort – This means the app must be born from a concept you came up with.

Be novel or original – Although the idea can share similarities with other apps, it must have a function which makes it unique.

Be published and available in material form – The submission of your app for approval can be regarded as “published”.

Trademark

Essentially, a trademark is an easy way to distinguish your app from competitors. Obtaining trademark protection enables you to commercially license, use or sell your trademark. Put simply, this means your trademark can’t be commercially used by anyone else.

Any feature(s) which distinguishes your app from others is eligible for trademark registration. Trademarkable features include:

• A number
• Letter
• Word or phrase
• Logo
• Smell
• Sound
• Shape
• Picture.

How do I register to trademark my app idea?

To protect your trademark against competitors, there is a legal process to follow.

First, conduct a search of Australia’s Trade Marks Search System to ensure your desired trademark is available.

If available, you can apply for a standard trademark. Your application will take three to four months to assess.

How much does a trademark cost?

The cost will vary based on the level of protection you request. The general cost of a standard trademark is $250.

How long is my app idea trademarked?

Once your app is registered, the trademark is valid across all Australian states and territories for a decade. For international protection, you need to register your trademark in each individual country.

Patent

A patent provides all-encompassing protection for your app – covering everything from your original idea to its functionality.

Having said that, a patent is expensive and the setup process is lengthy (i.e. approval can take up to three years).

Due to the long approval process, you should only apply for a patent a year after your app has been launched to the public.

Do some app ideas have a better chance of approval than others?

Yes. Generally, apps which are born from an innovative and original idea have a far better chance of being approved.

You can further increase these chances if your idea can be repeated in other settings. This means the functions of the app can be replicated across other mediums (such as a website).

Who should apply for patent protection?

We recommend applying for a patent if you are fully invested in your app’s development idea and are confident of its long-term financial success.

Design protection

This is another form of patent protection. Unlike a traditional trademark, a design patent is designed to protect the visual design of your app idea. These design features include screens, icon sets, logos and backgrounds.

Can I protect more than one design?

Yes. In fact, when applying for design protection, you have several options. You can choose to protect one design, one design to be used across a variety of products or multiple designs.

In addition, design protection is less expensive and has a faster approval process than a regular patent.

How long does the registration process take?

Once you have applied to have your design officially registered, it can take up to three months to process the request.

How long does design protection last?

Design protection is valid for five years. After this time has expired, you can elect to renew it for a further five years.

Contracts

In app development, as in life, many hands make light work. Most likely, you’ll be working with a team of people to bring your idea to life. So, we recommend that you retain a lawyer to draw up some contracts.

A formal business contract protects everyone involved in the creation and development of your app. This legally binding agreement ensures you are paid for your work and saves you from expensive legal headaches if a team member does not deliver.

In terms of app development, the contracts you should focus on are a confidentiality agreement and a non-disclosure agreement (discussed below).

Confidentiality agreement

When developing an app, a confidentiality agreement is absolutely essential. It is a legally binding agreement between all individuals or companies (or a combination of both) involved in the app’s development and creation.

Under this agreement, all parties involved are prohibited from revealing confidential information about the app to outsiders or rival companies.

Such confidential information may include:

• Trade secrets
• Strategic and marketing plans
• App design and creation knowledge
• The technology used to develop the app and more

What should a confidentiality agreement cover?

To be legally enforceable, there are several items the agreement must cover, including:

• Whether the agreement’s one- or two-way
• All parties full, legal names and addresses
• The definition of “confidential information”
• The obligation to keep the information within secret
• The obligation to only use the information within for its specific purpose

What are the benefits of a confidentiality agreement?

The agreement allows for the free-flow of confidential information between everyone involved in the project. This ensures that competitors are unable to access any information which is private information relating to the app.

And, it ensures you can:

• Disclose your idea without risking its novelty, so you are eligible for a patent
• Even with a second application, you are still eligible for a patent
• Prevent your team from reverse-engineering your idea, and;
• Freely express confidential information to consultants or freelancers

Proprietary information and inventions agreement

A PIIA agreement is designed to protect the aforementioned confidential information, along with your intellectual property. This contract serves two key purposes:

• Prohibiting employees from revealing confidential information while creating the app and after it is launched
• Stipulating that employees own any inventions they create while carrying out their duties

Non-disclosure agreement

This agreement is widely used throughout the tech environment. It ensures that everyone involved in the project does not disclose confidential information to competitors.

While quite similar to a confidentiality agreement, a non-disclosure agreement (NDA) has some distinct differences. These differences do not affect the legal enforceability of either contract. Rather, the difference lies in how the agreements are used.

What are the differences?

There are several discrete features which separate a confidentiality agreement and an NDA.

An NDA:

• Has a higher level of secrecy – As the name implies, you are bound to keep all confidential information relating to the app private.
• Is a one-way agreement – Most confidentiality agreements feature a two-way exchange of private information (i.e. between you and your team members). By contrast, an NDA includes a one-way exchange of sensitive information.
• Is frequently used by startups – NDAs are most commonly used by startup companies or in third-party situations (i.e. with customers, investors or suppliers).
• Is shorter than confidentiality agreement – Containing only essential information, NDAs are compressed to one or two pages.

Would you like some assistance on legally protecting your app idea? You can seek our legal services here

Are you interested in seeing your app grow from an idea to a functional program? At Enterprise Monkey, we specialise in app development, so contact us today to bring your plan to life.

Project Completion for Appster’s Customers in the Leftover Budget

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It’s unfortunate to hear about Appster’s liquidation. We understand that a lot of Appster’s customers are left stranded with money being already paid to Appster.

Enterprise Monkey is offering to take on the incomplete projects and complete the projects for you in your initial budget already decided with Appster for qualified customers. We will make the transition smooth for you, obtain all the incomplete code from Appster (if any), and complete the project for you.

step-1You can contact us via the contact form, chat, email: reach@enterprisemonkey.com.au or call us at 1300066653. You can directly text our Director Brandon Burns at 0433017924.

step-2You can provide us with the initial contract that you had with Appster. We will review it and let you know if you are qualified for the offer.

Step 3We will obtain all the necessary code and information from Appster and create a development plan that would fit in your existing budget.

Step 4Once you are happy with the offer, we will get the work completed in the agreed timelines.

 

Know more about our Mobile App Development Services here and our Web App Development Services here

 

If you are a Appster employee, looking for employment opportunities – email us at hr@enterprisemonkey.com.au.

Simplifying auditing for the Yacht clubs – Case Study

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Royal Geelong Yacht Club (RGYC) is a  yacht club that offers sailing experiences ranging from learning how to sail to professional sailing races. The Club also provides a wide range of social events including dinners, cruises, guest speakers, car cruises, and seasonal celebrations. RGYC relied on a traditional process for auditing yachts.

The auditing of the Yachts is a mandatory requirement to be abided by each Boat Owner as per the National Equipment Audit Scheme (NAE) auditing norms. Most of the auditors for NAE are volunteers and do not have fixed time periods for auditing. The traditional method followed by the auditors were paper-based which created many problems such as loss of data, data redundancy and the absence of database to store the information caused problems to retrieve the information.

The Problem

Earlier boat owners had to fill out an 8-10 pages long self-audit form to get yachts audited every year. Once they filled the form, they had to submit it to the club. The club had to notify the volunteer auditors and ask them to conduct audits. The club also had to send out a confirmation audit notification to Yachties. Then yachties had to fix up an appointment with auditors according to their time and convenience to get their yachts audited. Auditors then contacted the club and fill out a form. Yachties were required to provide the auditors with boat details such as colour and the yacht category. Auditors then carried out the audits and filled all the details accurately. RGYC was experiencing difficulties in managing the bulk of forms and couldn’t track them efficiently.

  • Auditors, as well as the yachties, experienced inconvenience as they had problems scheduling their time and had to get in touch with each other to fix up an appointment
  • RGYC couldn’t easily track yachts and figure out which yachts were audited and which weren’t.
  • There were safety issues during races as there was no surety that all the yachts had been audited.

The Opportunity

There was no digital solution that existed in the market. Yacht clubs had no choice but to rely on a paper-based process that was clunky and inefficient.

The Solution

Yachtie and NAE auditor Malcolm Eaton, frustrated with the traditional paper-based process approached Enterprise Monkey with the idea of an app that would solve this problem. Malcolm reached out to a couple of other organisations before approaching Enterprise Monkey but he was not confident with their approach and appreciation of the problem. Enterprise Monkey conducted a discovery workshop with Malcolm to validate the problem, define the business model and identify the Minimum Viable Product.

We worked with Malcolm to workshop the idea, identified the gaps in the current system and defined an app solution. We identified that the paper-based processes led to the loss of data, the processes were time-consuming. We also found that it was challenging for Yachties and the auditors to find and schedule time together and complete the auditing process.

We developed an application “Yachtsafe”, which enabled the yachties and auditors to use ttheir tabletsand iPads to access & submit the forms.

We followed agile scrum methodology to develop the app in weekly iterations so that Malcolm could test it as it was being developed. The project was delivered within the budget and on time.

Now boat owners can register their yacht online by filling out the yacht details on the application. The club is notified instantly on the completion of the registration process. The boat owner then fixes the appointment with the auditors by checking their availability on the application. The auditor audits the yacht on the app.  The app also has information on audit, safety, flare kits, manuals and other useful documents.

Implementation of the project was indeed a herculean task for our team. The app development required a high amount of programming skills and understanding of User Experience needs. The forms used in the application were dynamic, and even the fields in the forms needed to be populated dynamically.

The auditors found the application very beneficial for auditing as it made the auditing process quicker and easier.

The Result

  • The registration process became effortless for Yachties as all they had to do was register online.
  • Yachties and auditors didn’t have to communicate to and fro to set the appointment.
  • Information of all yacht owners and auditors could be accessed quickly as proper electronic documentation is now maintained in the database.
  • All safety concerns during racing was eliminated as all details about yachts could be accessed by the application.

Yachtsafe has successfully implemented the solution in RGYC and is now working to implement the app in other clubs Australia-wide.

What does Malcolm says about his experience with Enterprise Monkey?

Dear Aamir

I am writing to you to thank you and your team once again on the completion of the “Yacht Safe “ enterprise application, SaaS this third iteration has now been launched at the Royal Geelong Yacht Club and as expected has shown it’s full worth within just a few weeks.

Having little experience with cloud based data management; I am so very glad we chose Enterprise Monkey to undertake the development of the Yacht Safe System.

Aamir it’s your overall approach to client liaison through the agile development method, and the awesome knowledge base that abounds within your organisation that has enabled the Yacht Safe “SaaS” to be as we say simple to use whilst the back end is a sophisticate blend of data management, appointment booking and solid communication channels.

I cannot commend you enough on your personal interest in the success of Yacht Safe and I must say it’s a refreshing change from others we have used for other projects in the past, I know it sounds a little naïve to say however such commitment from CEO’s is unheard off and I for one commend you for that.

The team at Yacht Safe look forward to working even more closely with yourself and the EP team as we roll out the Yacht Safe SaaS Nationally and eventually Globally, we wish you and the Team all the best for the festive season and a bright and prosperous future for EP.

Should you at any time need me to stand as a reference for EP please just call, I would be more than happy to oblige.

My Kindest Regards

Malcolm Eaton Founder

Yacht Safe Australia”

How A Smarter Website Can Boost Conversions For Your Business?

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How a Smarter Website can Boost Conversions your Business_

Smarter websites are largely user and technology driven. These can help you reach a wider audience, attract and engage new customers, capture their details, and measure ROI.

Such websites track and analyse your customers’ movements and experiences, helping you to devise your marketing and product strategies according to your users’ choices and interests. This helps in driving more traffic to your website and consequently improving your conversion rates.

Let’s find out how Smarter Websites can help you boost the conversion rate for your business:

 

Improve Website Load Speed

Loading speed is the most important and perhaps the only consistent factor that has stayed constant over years to decide the course of your conversion rates statistics.

According to Kissmetrics, 47 per cent users expect a website to load within 2 seconds or less, 40 per cent choose to abandon a website if it takes more than 3 seconds, and most importantly 79, per cent of users who are dissatisfied with the website performance are less likely to visit that site again.

Smarter websites take less time to load, increasing conversions and boosting your business.

Pay Attention to Psychological Principles

To convince your consumers to avail your services or buy your product, it is imperative that you know them well, the logic behind their market behaviour. There are certain principles that define how and why a consumer’s’ mind behaves a certain way.

I. Hick’s Law: Offer lesser options to choose from

According to Hick’s Law, as you increase the number of choices for your users, the decision making time of your users increases logarithmically.

When you offer a plethora of choices to your users to help them identify the right product that best suits their needs, you might get a large number of visitors fancying your business or site, but, your customers.

As you increase the number of alternatives your consumer can choose from, you create a dilemma like situation for your customers, which eventually results in site abandonment.

By adopting smarter websites, you offer limited and clear-cut choices to your customers, saving your customers’ time and money by not creating confusion and chaos for them. This helps customers in making their choices and decisions faster and eventually increasing conversions for your business.

II. Rule of Thirds: Draw direct attention

Rule of Thirds divides the plane at hand, into nine equal boxes by drawing three equally spaced horizontal and vertical lines. It recommends placing your main text or tagline and CTA buttons on the points where these lines intersect each other, also called sweet spots, as these are likely to draw the direct attention of the viewer.

Smarter websites are designed around the sweet spots; placing the main text about their services, “Sharpest Reputation & Perfect Experience” around the first sweet spot and the navigation bar along the second horizontal line, drawing the direct attention of the viewers.

white spaces

Source

III. Gestalt Similarity Principle: Grouping similar elements

The Gestalt principle of similarity states the things which share the visual characteristics like color, size, orientation, texture, and shape will be seen as belonging together.

It is a tendency of the human mind and eyes to group and visualise similar elements together and perceive their meaning in relation to each other, even if, they don’t, sometimes.

Grouping UI elements

Source

 

Consists Ample White Space

You might want to share a lot of information about your products and services with your customers and in that desire, you might leave them fidgeting with a hundred elements on your web page.

White spaces give every element its own room to breathe and lets users consume each and every element before moving forward.

Smarter Websites are crafted with ample white spaces between elements, makes a web page look organised, rather than cluttered, which usually turns consumers away.

For instance, consider the following cluttered web design example; with random rainbow-coloured designs, news quotes, embedded video, and unappealing visuals, all adjusted within a webpage, it turns the viewers away.

messy design

While at the same time, consider Flat’s homepage, with a bare minimum number of elements, sending a calling to the viewer.

flat

Draw Potential Customers’ Attention Through Color & Contrast

Though it is true that, “Content is the King”, which it surely is, colours too play an inevitable role in web designing and increasing the conversion rates for your business.

According to QuickSprout, colours increase brand recognition by 80 per cent. Also, people are said to make subconscious judgments within 90 seconds of their initial viewing and 90 per cent of these assessments are based on colours alone.

Colours define the nature of your product, site, and your business. Colours, when chosen carefully can improve your conversion rate significantly.

Smarter websites choose colour palette accordingly, based on who’s the target audience, business type, products and services offered and consumer feedback. Appropriately choosing colours and their contrasting can help in drawing the direct attention of the users on points that define your business.

With colours, you define a flow; how you want your user to pay attention to. For instance, Neil Patel Digital uses colour and contrasts beautifully to define their business and the services they offer, by clearly highlighting the major points in bold with orange colour on a black background.

Neil Patel digital

Familiarity Factor

It’s good to experiment and bring about new reforms. But, there are certain terms, the consumer world has got accustomed with.

If you visit any e-commerce store, there you’ll find terms like, “Add to Cart”, “Buy Now”, icons like that of the cart, hamburger button, and microphone; the user knows what these mean.

Changing such norms will mean that your visitors and consumers will need a learning manual to get started with your products and services, which will eventually take time, leading to turning away of your potential customers.

Smarter Websites use icons and terms, your users are accustomed to. Since they already know the meaning of the terms, this will reduce their decision-making time, increasing conversion rates for your business.

Mobile-Friendly Nature

Mobile-friendly websites help you widen your horizons and address a larger audience. According to Statista, more than 50 per cent of the total web traffic, is generated through mobile phones. Failing to provide one can prove to be a downside for your business.

Moreover, Google prefers mobile-friendly websites. Having a mobile-friendly website for your business helps in making space among Google’s good books. Thus, improving your SEO rankings for mobile search engines.

Smarter Websites accomplish multiple motives for your business. Not only they are mobile-friendly, but they are responsive in nature and can adjust their content according to the device’s viewport. Be it any desktop, laptop, tablet or mobile phones, responsive websites provide a seamless user experience across devices.

Facilitates Ease of Navigation

Seamless navigation plays a vital role in determining the conversion rate statistics of your business websites.

While you might want your users to proceed through a flow to avail a service, they might want to know where they actually are. Also, back buttons in the browser need loading again, which can prove tedious and hectic experience for users, resulting in site abandonment.

Smarter Websites deploy breadcrumbs to help users identify their position on the sitemap and ease backward navigation.

web page breadcrumbs

Learning from User Behavior and Site Experiences

Customers form the foundation of any business; and, to cater to their needs and choices, it is imperative to analyse their focal points and understand their behaviour while navigating through your site. You need to test whether what you thought would work, is really working the same way or not.

Begin with Heat Maps. Heat maps track eye movements of the users, specifying how users are consuming the content or information on the webpage. Heat maps use warm to cool colour spectrums to identify the areas that receive direct attention and which don’t.

Next use scroll maps. Scroll maps identify the margins where your users are leaving your webpage. They determine what should be the length of your webpage, for maximum conversions, where you should place your Sign Up buttons, forms, and important CTA buttons.

Once all these data are collected, smarter websites go for A/B testing. Testing each element one by one, recording user response. This helps in figuring out the likes and dislikes of your consumers, the upsides and downsides of your business website.

Keeping Pace With the Changing Technologies

The Smarter Websites cope up with the changing and trending technologies.

The tech world is ever advancing itself. Needless to say, your website should be laced with the latest technologies. Voice bots like Alexa, Siri, and Google Assistant are reforming the way clients interact with the websites.

With latest frameworks and technologies like Artificial Intelligence, Machine Learning to accumulate and analyse user data over time in place, and Augmented Reality and Virtual Reality to reform how things are visualised, you can make your website smarter and can boost conversion rates for your business.

Wrapping Up

Consumer world is ever changing and change is what remains constant over time. With just 50 milliseconds to mark your visual appeal and 6-8 seconds to tell about your business, you really need to work smart and adopt smarter strategies.

Planning to develop a Smarter Website for your business and leverage its benefits? Give us a call at 13000MONKEY or leave your queries here.

How to Choose the Best Website Maintenance and Support Services?

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Best website maintenance services

Building a website requires a lot of resources in terms of money and time.

Also, after building, you need to assume a certain degree of responsibility to ensure that you continually and optimally reap the benefits from your website.

To achieve this, opting for the most efficient website maintenance and support services plays a pivotal role. It helps to maximize the returns from your existing business website.

This article discusses the importance, benefits and costs of a dedicated website maintenance process.

What is Website Maintenance And Support?

Website maintenance and support is the process which ensures that your website consistently delivers the best user experience to your target audience and is equipped to bring in and retain the potential customers.

Do All Websites Need to Opt for Maintenance & Support Plans?

The maintenance and support service is indispensable for every website.

At the onset, especially if you’re on a budget, you might feel that website maintenance is an expenditure that you can avoid. However, it is recommended to opt for the maintenance services to pursue your long-term goals.

Maintenance is vital to rake in the results it was built for in the first place. However, the extent of attention and focus you may need to devote on the same depends on several factors.

As a fact, the type of maintenance services depends on the nature, complexity and purpose of your website.

If your website has a huge quantum of content or a sizeable amount of daily or monthly traffic, you will have to devote more attention towards making your website capable to handle that load.

Simultaneously, you will also need to ensure the proper security of your website assets and your customer’s data.

If your website is small (more like just a portfolio page), you could do with lesser but regular attention to ensure it is serving its purpose optimally.

Benefits of Opting for Website Maintenance & Support Plans

Website maintenance and support helps in the following ways –

I. Maintains A Great Online User Experience

Page not found error404 (Page Not Found) Errors Hamper UX

Non-functional elements, broken links, slow load speed, etc, discourage your potential customers to stay on your website or revisit in the future.

Inconsistency in design and content might also hamper their on-site experience.

Regular maintenance & support ensures that all the elements which build up the overall user-experience are in smooth order.

Moreover, a regular review of the analytics also helps to tailor and optimize the web pages as per how the customers are responding, and offer them the best experience.

II. Improved Traffic Figures

Search engines prefer those websites that offer great UX and include the updated and highly-relevant content. However, to be discovered, the content on the site needs to be as per the SEO norms.

on page seoWebsite Maintenance Can Cover On-Page SEO

Website maintenance efforts covering on-page SEO take care of these content updates and help to improve your web traffic from search engine.

III. Robust Security of your Website

website-securityWebsite Maintenance Helps In Ensuring Web Security

Website security is very important to protect your web assets and customer data. Regular maintenance follows the necessary steps to mitigate the risks of data attack or theft due to hacking.

Timely renewal of SSL certificates, software updates, and removal of an infecting virus and restoration of order in case of attacks are some of the ways by which maintenance helps to protect the integrity of websites.

IV. Provides A Thorough Backup Mechanism

In case of any unforeseen problem, your site might need a rebuild from scratch. Regular backup of your website is extremely important to ensure that you don’t lose out on precious data.

Both, code and content for any website needs to get back up. The maintenance service providers ensure that this part is not missed out due to negligence or other sudden problems.

V. Incorporates the Technical Updates

Websites are often built making use of software and plugins. Plugins are like mini-applications and they lend functionality.

However, they routinely expire and need to be upgraded from time to time, both to upgrade the technology and to ensure security. Sometimes these updates are not compatible with the existing website framework and tend to break features.

Having an expert analyze and take care of these things, ensures a thorough upkeep.

VI. Avoid Occurrence of Severe Bugs & Technical Issues

Some problems when avoided turn bigger and bigger. If neglected for a long time, they reach a stage where not only it is expensive to fix, but also difficult and time-consuming.

Timely intervention often avoids an occurrence of such backend problems.

VII. Access to Prompt Support When Needed

The team that regularly works on your website has a firm grip over its elements. In case of big issues, they’re able to address it much quicker due to prior understanding.

Moreover, regular contractual customers are bound to receive priority during the emergency, which is a big plus.

Can I Maintain My Website Myself?

Well, it is possible to maintain the website yourself.

However, in the ideal sense of the word, you should not attempt to take on the task on a DIY mode to avoid the expenses.

This is because of the following reasons –

  1. Maintenance requires dedication and regularity if you desire effectiveness. Proper maintenance means you need to follow a timely schedule, which can go haywire if you juggle it with the other aspects of your business.
  2. Experts possess technical expertise in handling website specific issues. They’re better equipped to detect problems and fix them before they turn large. Moreover, in case of any mistakes, they know how to handle it best. Example – Say, you update a plugin, but feel that there’s some problem after the update, and you wish to undo. Now, suppose you don’t know what is causing the problem and which backup you should restore. This might mean that you’ll be forced to revert to a very old backup and lose out on content significantly.
  3. In case of a big problem, you will have to reach out for external help, which you might not get on priority then. Even if you do, the external team could take extra time to understand your website from scratch. This loss of time can cost you significantly in addition to the hefty charges at that urgent point.

 

What Are The Types Of Website Maintenance & Support Services One Can Opt For?

If you choose to opt for maintenance services, you can find them broadly falling under the following three types-

I. Need-Based

Instinctively, need-based website maintenance and support services is what attracts most of the small and medium businesses.  

In the need-based services, you can opt for professional help for exactly the specific task you may need on an actual basis.

However, there are two primary drawbacks of going for the same –

  1. The professional or the company may not be available promptly as and when you need them. Naturally, they will prioritize their regular maintenance contractual work over flying customers. This might mean a lot of trouble in case you need help with a pressing issue that demands instant attention.
  2. Due to lack of regular monitoring, small issues may escalate into large ones, making up significantly for your cost saving from maintenance charges.

II. Hourly Contracts

In the hourly contracts of maintenance services, you need to commit to a certain number of billable hours that you would like to be dedicated to your website towards maintenance.

Hourly contracts are like any other contract, but don’t have any fixed set of deliverables, but rather have fixed hours.

You can get the service team to work on maintaining your site for any areas you feel are pertinent at the moment.

The good part is that it ensures that your site at least receives regular and dedicated attention.

However, it also requires your intervention to assign the appropriate tasks to the maintenance team for best results.

III. Package Based Contracts

Website care plan Enterprise MonkeyWebsite Maintenance Plan

If you want your website to be maintained regularly and thoroughly without any need for your intervention, package based contracts work best.

These contracts essentially include a fixed list of maintenance tasks best suited for your website and are performed at the relevant frequency interval agreed upon.

In case you need any additional service at any point, you can add it to your billable on an actual basis. It is commonly seen that these additional services come at a discount for package-based contracts.

 

What Is The Cost Of Website Maintenance & Support Services?

The cost of website maintenance varies from agency to agency, depending on their knowledge, infrastructure and expertise.

If we are to generalize, it’s safe to say that the cost depends on factors such as the number of man hours needed, along with the level of expertise and intervention frequency required to maintain your website properly.

You might feel that need-based should be the cheapest, but in reality, when problems are big due to negligence, they can turn out to be really costly, and exceed the cost saving.

If you have a contractual, retainer agreement with a service provider, any additional problems that you need help for on your website will turn out to be much cheaper.

Ideally, when you are evaluating costs, you must check that the company is transparent in its billing and processes.

You should also look out for flexibility of the plans, along with the presence of a dedicated support portal to manage your maintenance issues.

 

Conclusion

Website maintenance and support is the fuel needed to run your website smoothly.

It might feel like an expenditure, but actually, it is an investment to gain maximum benefits from your website.

The extent and type of maintenance you need depend on your website, and the role of your website in your business.

The key to proper maintenance is regular, dedicated intervention. That’s best-taken care by outsourcing the task to a reliable agency.

Are you looking for cost-effective maintenance and support plans for your business website? Opt for Enterprise Monkey’s website maintenance services and let us care about your website.

Top 5 Content Management Systems for Web Development [Infographic]

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Top 5 Content Management Systems for web development

Content Management System is the easiest way to upload and modify content for non-technical users. A CMS user does not have to learn or possess the programming skills such as HTML or PHP to manage his/her website.

There are a number of CMS available according to your specific requirements. However, the most popular and commonly used CMS are WordPress, Joomla, Drupal, Shopify and Magento.

The following infographic depicts the top 5 widely used content management systems (CMS) for web development.

 

Top 5 CMS for web development infographic

 

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10 Reasons You Should Consider Website Redesigning

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10 Reasons You Should Consider A Website Redesigning

Your website is not just a proof of your existence in the online world. It is your silent salesperson, lead generator and possibly even the platform that can lead to some good conversions for your business.

However, it will only work for you if it manages to get a grip on your prospect’s attention and conveys your true value proposition!

The truth is that if your existing web design isn’t effective and attractive enough as per the need and your competitive landscape, you’ve got a serious issue to take care of.

Here are the 10 signs that indicate you may need to consider a website redesign:

 

1. Not Optimized For Mobile And Tablet Devices

With the large-scale penetration of mobile and tablet devices for Internet browsing, a desktop-only website has limited utilities.  

Users expect a seamless experience from the websites they browse on their mobile devices. If your website isn’t the one that caters to this basic adaptability need, your business is on a path to lose out on a sizeable chunk of traffic.

If the elements on your site don’t appear well on the various mobile screens or your site is hard to navigate on a portable device then your visitors are going to abandon it instantly.

Search engines highly value the responsiveness factors of a website. Google has introduced a “mobile-first” indexing policy, which means you are going to lose organic search traffic if your website isn’t mobile-friendly.

Mobile friendly websites

Mobile-Friendly Websites Offer A Superior Browsing Experience (Source)

 

2. Load Time Is Slower

The current attention span of Internet users has dwindled to levels lower than that of a goldfish. People feel frustrated when it comes to waiting for a web page to load.

If the load time of your website crosses the average boundary line of about three seconds, as many as 40 per cent of the browsers won’t even wait out to experience what the website may have to offer. In fact, this impatient behaviour can be even higher, when it comes to ecommerce websites.

Now, the exact causes of a slow website speed may be the usage of too many plugins or redirects, bulky files, inefficient coding or servers that don’t respond well. Another possible reason is that you started out with a server that is no longer equipped to handle your daily traffic.

Sometimes the issues that dampen speed are small and can be easily fixed, and you must intervene if they exist.

However, even if the issue with yours is substantial, you must consider a redesign incorporating upgraded technology such as AMP or Angular JS.
 

3. Fail To Reflect Business And Marketing Stance

No thriving business exists in its primitive, exact form over the years.

Even if the broad focus of your business is the same, your business strategies and tactics have probably evolved.

Your products or service portfolio may now include significant additions or subtractions. Your marketing strategy could have undergone an intercept shift.

Amidst all the adaptive and growth-oriented changes you’ve made, when your prospects visit your online page, your presence needs to reflect that adaptation.

If your website fails to keep in sync with that, you can lose out potential customers to those competitors who appear more streamlined in their marketing stance.

This doesn’t mean that you need to go for a complete website redesign each time. It means that you need to at least equip your online infrastructure and design with what you need, in order to stay in line with your marketing or growth plans.

For example, say, you wish to play around with lead generation content in the form of blogs or e-books. In order to do that effectively and get results, you will need to include CTAs on the high traffic pages. Your website theme or CMS must have the provision to incorporate elements like that.
 

4. Aesthetics Appear Unattractive And Primitive

Humans are visual beings. In that sense, we care about the look and feel of any product or service as much as we care about its functionality.

This is the reason as to why companies all over the world invest so much time, efforts and resources in developing good aesthetics for each aspect of their branding collateral.

Apple website years ago

How Apple’s Website Looked Years Ago (Source)

Now, if your website looks and feels outdated, it will fail to capture your prospect’s eye. More importantly, it is going to fail towards generating trust with an impression that your business is not updated as per the present day standards.

If you sit back, look carefully and analyze all the websites that you love spending time on, you’ll find that most of them are endowed with a modern minimalistic style, flat graphics, and small pieces of text.

Website Design Of Apple

The Modern Day Website Design Of Apple (Source)

Now look at your own website and analyze for the presence some of these warning signs –

  • Huge chunks of text
  • Lack of images or good images
  • Boring or overly commercial content
  • Confused navigation

If you find any of the above, you need to acknowledge that these can really hurt your business. Even worse, they can transfer a brighter chance to your competitors who might be keeping up with the changing aesthetic patterns.

 

5. Poor Performance In Search Engines

With the huge count of websites that exist today, the mere existence of your website will not guarantee your page getting noticed or visited by the prospects you care about.

In order to turn this in your favour, you’ll need to get your website to adhere to the parameters on the basis of which the search engines crawl pages and filter them, to index the search results.

In order to fetch pages for any user query, search engines such as Google have a robust algorithms working in the background to provide the most relevant results. These algorithms consider both on-page and off-page factors for a website. These criteria and checks keep on evolving and improving so as to provide the end user with the most valuable results and browsing experience.

Now, if your website has not been built keeping in mind the desirable on page characteristics, you’ll need to intervene and update it to communicate that you give priority to what’s important.

In that regard, a redesign can help you to significantly improve your coding, and make your website more search engine friendly. Redesigning can achieve this by making use of custom URLs, the right H1, H2 tags, page titles, etc.

 

6. Necessitates A Good Content Strategy

You must have been heard the phrase, “The content is king”. The rewards of content marketing are aplenty, which is why it is gaining enormous and increasing attention among marketers.

Sharing great, value-adding content on your website is helpful in terms of establishing credibility, building trust, inviting traffic and converting them to leads.

However, if you wish to reap the benefits of investing effort and resources into the same, your website architecture needs to support that.

It’s imperative that you go for a redesign if you haven’t updated your website from years and it has an outdated content management system.

If you’re contemplating whether to redesign or not for implementing your content strategy, some questions to ask yourself are –

  • Is my content easily discoverable?
  • Can the search engines crawl and index my content?
  • Can it include a strategically placed call to actions?

If your answer is no, it is a sign that you need a redesign!
 

7. Built Using Outdated Technology

Technology is something that keeps on evolving. While it is not necessary for you to keep up with every change, the changes which render your website non-functional or highly inefficient do demand your attention and action.

Outdated technology Flash

Consider A Redesign If Using Outdated Technology Such As Flash

At one time, Flash was an extremely popular plugin among web developers. Your website may have been built on it. Now, it is an outdated technology. Apple devices and most of the search engines can’t even read it anymore.

If your website still exists in that old form, it means you need to redesign such web pages. Alternatively, if your website uses other such plugins that haven’t been updated for years, that too needs to change.

Failure to do so is only going to spoil the experience for your online users, and of course, make the search engines do everything but favour you.
 

8. Vulnerable To Hacking

Security of your website is not something that needs a lot of explanation. The problem, however, is acuter in terms of consequences, if you have a website that runs on a CMS or you own an ecommerce store that sends or receives payment and you’re not using the standard security protocols. A simple cyber attack can leak all your customer data and sensitive information.

Statistics suggest that in the event of a cyber attack, as many as 60 percent find themselves unable to survive through it beyond half a year.

If your website was last updated a long time ago, the chances of it turning more vulnerable to attacks by hackers automatically get higher.

A redesign, in this case, can update your security mechanism and protect the valuable data from your customers.
 

9. Analytics Metrics Are Not Favorable

You might feel that your website design doesn’t have any problem as such. However, it is possible that you’re still failing to generate the results you expect in terms of your lead capturing or sales conversions.

For instance, your visitors are not browsing through the products on your ecommerce store, not reading your content, bouncing straight off the home page without even visiting your service pages.

If this is what your website metrics are suggesting, you need to analyze the reasons that might be causing this. You can evaluate your messaging, design and the navigation layout using AB testing techniques and ascertain the causes behind the same.

Taking steps back, analyzing and acting upon them with a good and optimized redesigning approach is something that makes a huge difference.
 

10. Presents An Overall Poor UX

Your website may not be dysfunctional at all. Maybe, there aren’t any significant parts that you can point out as ‘not working’. However, if you browse through and navigate, you could still feel a certain lack of overall effectiveness.

This may be due to poor navigation and layout, the difficulty for your users to locate important sections, or a general inconsistency in your overall design.

In short, your website could lack a user-centred approach in design.

Conversion optimisation

Features Of A Conversion Optimized Website Design

You must consider a website redesign and augment it with requisite effectiveness. Taking this step will only help you provide a better experience for your customers, which is sure to reflect in a better lead generation and a higher conversion rate.
 

How Often Should You Redesign?

Well, if you are looking for any expert tautology on that, there’s no hard and fast rule that suggests a certain optimal frequency to redesign.

The frequency revolves around a mix of factors; the nature of your industry and your competitive landscape.

A basic website, that does not have any advanced features won’t need as much intervention.

A six months review for a simple 5-10 page business website would suffice. However, an ecommerce store with 1,000-10,000 daily unique visitors would require a monthly review.

So, Is Your Website Asking For A Redesign?

10 Benefits Of Responsive Web Designs For Your Business

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Benefits of responsive web designs

The Responsive Web Designs have numerous benefits for businesses. It helps you target your potential customers from across the globe through different devices. With RWD, you do not need to maintain multiple URLs for multiple sites.

A responsive website adjusts itself according to the viewer, irrespective of the device model, screen size, specifications, and configurations.

With Responsive Web Design posing as the next big thing, let’s ponder upon the number of ways your business can get benefits from it:

 

1. Drive More Mobile Users to Your Business

Mobile and Tablet users outnumbered desktop users for the first time, back in late 2016 and since then, there’s no looking back, handheld devices continue to rule the web with their growing market presence.

 

internet-usage-worldwide

 

With responsive websites’ ability to adjust their content according to different screen sizes and viewports, they provide you with the best opportunity to reach a large number of potential customers.

This will help you make your presence among the consumers, driving more traffic to your site, leading to increased brand recognition and sales.

 

2. Save Your Development Cost

Building multiple codebases and hosting multiple URLs require huge chunks of money. Whereas, adopting a Responsive Web Design approach saves a significant part of your total business investment.

Unlike, adaptive or non-responsive websites, responsive websites have a single codebase with optimised styling sheets that adjust themselves according to different devices, resolutions, and specifications, thus saving the development costs for your business.

 

3. Increase Conversion Rate of Your Website

 

Website conversions

 

Responsive websites allow you to serve your customers with content that is consistent across platforms. Be it desktops, laptops, tablets or mobile phones, the look and the feel of the site remains same.

As the customer gets to see the same content, elements, and visuals, rather than the device or browser-specific content, on any device he accesses, he does not need to figure out the location of a certain element on a certain device.

This consistency of content across platforms and devices enhances the User Experience of your site, helping in reaching out to and attracting new customers.

This leads to an increased conversion rate and provides you with an edge over your competitors with low User Experience.

 

4. Get Your Business Boosted by Google

Google is built for users – to provide users with an easy and clutter-free platform to surf the web; it explores and analyses its consumer behaviour and changes its search and SEO ranking algorithms accordingly.

With people spending more time on mobile phones and tablets, mobile phones account for more than fifty per cent of the total web traffic generated worldwide.

Seeing this new drift of users towards mobile, Google changed its algorithms and prefers user-friendliness over all other factors.

It strongly recommends responsive web designs that automatically adjust themselves according to the users’ viewing environment, whether desktop, laptop, tablets or mobile phones, so as to provide the users with a seamless user experience that is consistent over all platforms.

Getting a responsive website for your business, not only places your business in Google’s good books but, also provides you with ample opportunities to connect with your customers better.

 

5. Improve Mobile Search Engine Visibility

The search engine visibility of your business website depends on your SEO activities and how your business site appears in Google SERPs.

While, there’s no defined criteria, algorithm or set of points on which your site gets evaluated. Google is reported to change its search algorithms around 600 times in a year, that is, close to changing twice a day. There are some factors like response time, mobile friendliness, bounce rate, social acceptance and duplicity that always remain in Google’s priority list.

People are moving towards mobile technology; according to Statista, more than fifty per cent of the total internet traffic generated comes from mobile phones.

 

Mobile devices user-base

Percentages of all web pages served to mobile phone globally

Adopting an RWD approach can improve your search engine ranking remarkably.

Responsive Websites offer all these prefered factors for an enhanced SEO ranking; these websites can change their code elements, content and audios/visuals embedded according to the viewing environment, reducing the response time significantly. Since these can adapt to a wide range of varying mobile handsets, they tend to be more mobile friendly.

Content duplicity arises when the same content is available on different URLs; while responsive sites do not maintain multiple URLs, they rule out this possibility.

 

6. Create More Revenue Streams for Business

Responsive websites have the flexibility to adapt and adjust to any viewing environment, provide enhanced visibility to your site and increase your conversion rate. The more consumer-friendly your site becomes, more will be the chances to stand out from the competition, leading to the generation of more revenue for your business.

Responsive websites allow you to leverage social media benefits, with their dominating presence among the desktop and mobile social spaces.

 

7. Reduce Maintenance and Support Costs

 

maintenance-cost

While, choosing the responsive design approach over adaptive ones might appear a bit expensive initially, but, in the long run, responsive websites help you reduce huge chunks of recurring maintenance costs.

In case of responsive web design, if there’s ever a break in your website’s code, all you need to do is, develop, test, and release patches for a single URL.

Whereas for adaptive websites, this process could be highly time-consuming; you will have to figure out the device and its corresponding codebase first, and then look for the break, develop a patch, and test on all the devices that the codebase supports separately.

Also, making responsive websites adapt to the latest technologies is more cost effective, in comparison to its other market counterparts, lowering support costs of your website significantly.

 

8. Get Enhanced Social Media Coverage

With around sixty-one percent of the total social media activity takes place through the mobile web. It is imperative that you optimise your business according to mobile social media.

Responsive websites’ ability to adapt to varying device specifications, offers a perfect way to establish a remarkable social media presence for your business.

With just a single URL, you do not have to worry about your site going erratic on users’ devices, the site will work fine, irrespective of the device. This eases shareability, you do not have to share multiple URLs for multiple platform users, like for desktop users, www.exampledesktop.com, and for mobile users, www.examplemobile.com.

 

9. Increases Credibility of Your Business Website

website-credibility

While you might be working to improve your website metrics, bounce rate is surely not the one to be increased.

Bounce Rate tells you the percentage of people who visit your website, have a look and then exit it immediately, that is, their entry and exit happen through the same webpage; this is possibly either they are not the right visitors or, they are not provided with a good user experience.

High bounce rates send your consumers away from you, hampering your SEO Rankings, traffic, and eventually your revenue.

Responsive websites contribute to lower the bounce rate by adjusting content according to the viewer’s device. You can optimize your site’s content for different platforms and prevent it from going haywire on smaller devices.

You can add multiple paragraphs describing your services on desktops, while at the same time, design mobile stylesheets that automatically changes the content, font types and sizes and loads compressed images.

RWD approach offers a seamless user experience and provides a personalized and consistent feel, across platforms. This builds trust among your consumers, and as a result, they spend more time on your website, increasing the credibility of your business.

 

10. Generate Quality Backlinks for Your Website

The next important thing, that helps a business with online presence go viral, is quality backlinks.

The reason for generating credible backlinks is, “The more backlinks you have pointing back to your site, the more popular it will be”, and this works the other way round too, “The more popular you are, more backlinks you will have pointing back to your site”.

Responsive websites with their mobile responsiveness, low bounce rate, effective social media networking, reduced response time, builds credibility and authority among your peers and consumers, helping you to generate quality backlinks.

 

Future of Responsive Web Design

Today, businesses are completely driven by technology and customer experience. What started as “More, Cheaper, Better” decades ago, has evolved into “Personalized, Intelligent, and Now”.

From shopping from brick and mortar stores to visualising shopping centres’ aisles using apps, the retail industry evolved significantly over the years.

Today, your buyers can browse product catalogues, place an order and track them in real-time according to their comfort and choice.

But, What’s Next?

A web that completely transforms itself according to consumer needs, their interests and requirements, content presented, queries asked, all by itself. Fully automated, no outside human intervention.

Probably, that’s where lies the future of web design, a Virtual Reality, Machine Learning and Artificial Intelligence enabled Web, which will analyse the accumulated data, which will further allow people to view product catalogues, have a realistic feel and experience products, according to their needs and interests.

While these technologies enabled web is still in its rudimentary phase, it won’t take much longer to the human mind to define the next milestone and raise the bars high.

Tips to Improve Lead Generation from Website Contact Forms [Infographic]

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Tips to improve lead generation from contact forms

When it comes to lead generation, we often underestimate the importance of an optimised contact form. If you fail to tempt the user into clicking the contact button, then this means you have been unable to hold on to a potential customer.

When it comes to designing a website, every part should be given due attention, because even a simple contact us form can attract or scare off your potential customers. Creating a user-friendly contact form is very crucial to draw the attention of your target audience and capture their details.

For many websites, contact us pages get more views than their other sections. Contact us forms are feedback from the consumer, a signal that they are convinced with your website or they are interested in the service you provide and are ready to be contacted further.

For some visitors, full-fledged web forms may seem like a pain to fill; it is therefore even more essential to develop the right contact forms with radio buttons or drop-down fields to minimise any friction the visitors might face. From starting a business to designing a website, all is done keeping the customers in mind; contact forms too should be created by keeping the ease of users in mind.

In this infographic, we provide you with some simple tips and recommendations that you can use to redefine the UX through the contact forms on your site.

 

8 tips to improve lead generation from website contact forms [infographic]

 

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Joomla vs WordPress – What is the Best Website CMS in 2019

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Joomla vs WordPress - What is the best CMS for a business website?

 

Before we head on to any comparison based on features to help you make your decision, it’s important for you to understand that no single best platform is the clear winner.

Both WordPress and Joomla are quite comparable and enable the creation of equally good mobile responsive websites.

The right choice does not lie in specific features, but rather what they mean for your particular business needs.

 

How to Choose a Website CMS?

Let’s explore the depths of a pointwise comparison between Joomla and WordPress –

 

1. Identify the Purpose Of Your Website

The rational way to narrow down on the appropriate option is by aligning your choice with your specific need and goal of your website.

Concerning a general perspective, it’s safe to say that WordPress is most apt for relatively simple and easily manageable websites. For instance, blogging and news sites, landing pages for lead generation and ecommerce stores. However, the functionality of a WordPress website can be easily expanded to anything with its wide range of flexible add-on options.

Joomla, on the other hand, is better suitable for handling complex website structures which include a higher quantum of content.

For example, if you’re looking at building a website with large amounts of articles, or integrated ecommerce extensions, then Joomla should be more appropriate to your needs.

 

2. Ease of implementation

The first few steps in building any website are installing the CMS on the server space. As such, both WordPress are Joomla are quite easy to install, and you can get done with the task in a matter of minutes, with just a single click.

However, post that there is some amount of a learning curve involved in both, but the degree is slightly higher in Joomla. WordPress is very simple and intuitive, whereas since Joomla is slightly more complicated for it has a lot more options to provide.

If you’re going for the services of a professional developer, such points of comparison aren’t something that should influence your decision.

That’s because both the platforms are extremely popular and the experts are well equipped to navigate and seamlessly install and use the features of both.

 

3. Customisation & Visual Appearance 

If you’re looking for the flexibility of customizations, both the WordPress and Joomla come with a lot of themes and plugins to tailor your website.

However, if we are to draw a comparison, WordPress is slightly superior in terms of its extension capabilities and the ease associated with it.

This is because WordPress is equipped with the largest range of free/paid themes and plugins (as many as 51516!). Moreover, they can be easily downloaded from the admin dashboard itself.

 

WordPress Themes
Massive Directory Of WordPress Themes (Source)

 

Joomla too, on the other hand, has a wide range of wonderful templates and extensions (7905 available in the directory!). Moreover, in Joomla, they cannot be installed from within the dashboard and need to be manually added with help from the Extension Manager– which means little extra work.

 

joomla-extension-manager
Download Of Add-Ons In Joomla Is Through Its Extension Manager

 

At this point, one thing you must understand is that the availability of abundant plugins doesn’t mean you should plan to download everything that appeals to you. That’s because excess plugins dampen the speed of a website, which can annoy the end user and spoil their experience.

 

4. Cost of development and maintenance

The cost aspect is always a tangible consideration. However, both WordPress and Joomla are open sources, which means they’re free of cost.

However, this doesn’t mean that building your website on both of them won’t cost at all. You’ll need to pay for your domain and hosting. Additionally, you may need to pay for some premium themes (templates) and plugins (extensions) in case you plan to customize the website yourself. As such, these costs are quite similar on both the platforms.

Alternately, if you choose to hire a web design and development agency, their service will come with the varying costs.

Since WordPress is best suited for developing simple websites and is more popular as a CMS platform choice, WordPress developers are more in number. This makes it usually, but not always cheaper than building a website on Joomla.

The actual development cost realistically depend on the nature, functionality and the level of complexity you require.

 

5. Multilingual Support & Localisation

In today’s global world powered by the Internet, the website is often the means to communicate with different markets across the world. Many businesses with cross-border operations and transactions require their content to be read in multiple or regional languages.

To communicate with a multilingual global audience through your website, both WordPress and Joomla are the best choices. However, Joomla is a little better pick on this particular ground.

This is because WordPress doesn’t support multilingual websites as a part of its default package. This functionality can be extended with great plugins, but we already discussed how too many additional plugins place a load on the website speed.

On the other hand, Joomla is inbuilt with a language manager feature that allows the creation of a multilingual website without any external plugins. It also offers translation capabilities.

 

joomla-language-manager
Language Manager On Joomla Facilitates Multilingual Content

 

6. Search Engine Optimisation friendly

In the overtly competitive web landscape, optimizing for the search engine is one need that any website including yours should not falter on. After all, if your web presence is not even discoverable by your target audience, no matter how great a website you’ve built, it can only render limited benefits.

If we are to talk about inbuilt Search Engine Optimization supporting capabilities, Joomla is better equipped.  It has the default functionality to set meta titles, meta descriptions, meta keywords, SEO friendly URLs for new content uploads.

It is these attributes that communicate to the search engine, what your content is about and make it search friendly. By entering this information, you can multiply the chances of your content getting crawled in the Google SERPs.

However, even though WordPress doesn’t have these capabilities inbuilt, it can be extended on the platform with a  plugin called Yoast SEO.

It is significantly more powerful than the default Joomla SEO capability or the equivalent Joomla plugin called EFSEO that optimizes SEO function.

For something as important as SEO, downloading an additional plugin is not something you should ponder much about.

In short, the winner in terms of SEO is WordPress.

 

7. Testing & QA

An optimized website is not the result of estimations, but a thorough analysis of what works for your target audience and what doesn’t.

As much as you know your users, it’s important for you to test what’s resonating or working for them. This is particularly important for businesses who have a high dependency on their websites to increase the conversion rate. For example, if your website is selling service/products online or is an ecommerce store.

In order to cater to the website optimization needs by running real-time tests, Joomla includes inbuilt unit testing and system testing options that allow you to run split, multivariate or A/B testing on your website.

Doing so helps to pick the optimal content and display which is most beneficial for you. This same feature is achievable on WordPress too, but by downloading an external plugin such as Optimizely.

 

8. Ability to manage the website from Mobile

WordPress comes with its native app that allows updating web content from the comfort of your mobile phone. Joomla, on the other hand, is not equipped with its proprietary application to do the same. However there are third-party apps available, but they don’t offer the same experience as that of a dedicated CMS app.

 

WordPress dashboard
WordPress Dashboard Can Be Controlled From Its Dedicated Mobile App (Source)

This feature can make a sizeable difference to you if your website is such that requires regular updating of content, say, for instance, you own a blog or an online publication.

If your work demands you to travel frequently, the mobile administration feature is sure to bring in a lot of ease of working with it.

 

9. Security & Performance

Every website in a certain sense is vulnerable to security threats.  Since WordPress is more often used as a CMS, websites built on the platform are naturally more under the radar when it comes to security attacks.

WordPress houses thousands of plugins that are extensively downloaded by the users. With WordPress, it can be quite hard for you to monitor the safety standards employed in each of the plugins you download. This can pose a risk for your website.

However, it is fair to say that the platform is built on a code that is secure and that it is quite responsive to security vulnerabilities. It also has an auto-update mechanism that allows you to update your websites whenever there is a new security patch. So with these measures, WordPress can be regarded as safe.

If we have to compare between WordPress and Joomla, the latter is a slightly safer bet when it comes to security specifically. This is because it comes with some advanced features such as the option to force connections over SSL and that for Two Factor Authentication. These technical options are safety oriented and make any website much more secure. The same is possible but a little tedious to achieve in WordPress. In addition to this, Joomla comes packaged with some great security extensions.

So, by running through all these considerations, you can arrive at a suitable choice.

Now let’s look at some popular websites made on Joomla and WordPress.

 

Let’s look at some popular websites built with Joomla & WordPress CMS platforms –

 

New York times
The New York TimesWordPress

 

The Hill
The HillJoomla

 

Lipton
LiptonJoomla

 

bata
BataWordPress

 

ikea
IKEAJoomla

 

walt-disney
The Walt Disney CompanyWordPress

 

Summing up

Joomla and WordPress are the two most popular options, and the choice almost always comes down to choosing between these two platforms.

As such, both of them are quite similar on a lot of grounds, with a few striking differentiating factors.

The question of anyone being the best is slightly flawed.

WordPress as a choice is more suited for simpler, beginner friendly and basic websites. However, it can be customized and scaled up beautifully.

Joomla, on the other hand, is more suited to help with developing websites that have complex structures and require a higher degree of sophistication. Just like WordPress, Joomla too comes with the great flexibility of customization.

So, the right question to ask is, based on my requirements, which is the right platform for my business website?

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