Start-up conversation

Customers want their favourite brands to understand their problems, needs, wants, and desires. Customer experience includes all aspects of a company’s operations, from the initial contact to the quality of the product or service, packaging, delivery, and after-sales. An overall interaction or customer journey should meet the customer’s expectations. Was it positive and seamless or was there …

Customer Journey Mapping – why your business needs it. Read More »

Good news: a 2019 Forrester study revealed that Australian brands have not risen to the Excellent Category of its Customer Experience Index. This means that the race remains wide open. Will yours be the first brand to occupy a spot in this category? Today, we are going to discuss how to be a growth-centric customer …

How to be a Growth-Centric Customer Experience Brand Read More »

How connected are consumers today? In a study conducted by Worldpay, it was reported nearly 7 in 10 will start their shopping experience on one device but finish it on another. In a B2C environment, that may not be surprising. But what about this in a B2B environment – 3 in 5 B2B companies highlighted that buyers spend …

How to design an omnichannel strategy customers love Read More »

Have you ever thought about what the future of customer experience will look like? If you answered no, it’s time to reconsider your position on this topic. The plain truth is that, as technology improves, clients will want more and more from you. The bottom line is that to maximise the consumer experience, you must …

How technology will shape customer engagement and growth Read More »

Businesses strive to win the personalization race in its initial phase of web design, the focus has enhanced engagement with prospects and customers. If you think personalization has run its entire course, think again. It’s still evolving. With more brands and businesses jumping on the bandwagon, it still has a distance to go. You’ll need …

How to improve user experience with chatbots Read More »

Ordering a pizza or checking on the UV rays before this Sunday’s beach outing is just a few spoken words away. It used to be a click and swipe, but your search is more audible with the emergence of voice technology. From Siri, Amazon’s Echo, to Google Home, you don’t need your fingers to do …

How voice search technology will accelerate brand growth Read More »

What is Gamification and how can it benefit your MVP? How many times have you played a game in the form of a mobile App? Have you played words with friends, candy crush and the like? Games are a key platform for engagement and if utilised in the right way, can help solve the growing …

What is Gamification and how can it benefit your MVP? Read More »

How an App Startup Differs from other Businesses? While most pitching and fundraising rules are often common to all business and industry verticals, there are always some striking differences that are specific to the niche concerned. In that sense, the app development market has its own idiosyncrasies too, when compared to other businesses. Once an …

App Startup Pitch: A Winning Guide for Startups Read More »

You wake up in the middle of the night and think you have the next big app idea! So… What do you do next? How do you plan for what happens next? In this episode, Brandon and Aamir explain what process you should take when starting to develop your million dollar app idea. They also …

I have a Million Dollar app idea! So what’s next? Read More »