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Customer Journey Mapping – why your business needs it.

Customers want their favourite brands to understand their problems, needs, wants, and desires. Customer experience includes all aspects of a company’s operations, from the initial contact to the quality of the product or service, packaging, delivery, and after-sales. An overall interaction or customer journey should meet the customer’s expectations. Was it positive and seamless or was there …

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omnichannel

How to design an omnichannel strategy customers love

How connected are consumers today? In a study conducted by Worldpay, it was reported nearly 7 in 10 will start their shopping experience on one device but finish it on another. In a B2C environment, that may not be surprising. But what about this in a B2B environment – 3 in 5 B2B companies highlighted that buyers spend …

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customer experience changing with technology

How technology will shape customer engagement and growth

Have you ever thought about what the future of customer experience will look like? If you answered no, it’s time to reconsider your position on this topic. The plain truth is that, as technology improves, clients will want more and more from you. The bottom line is that to maximise the consumer experience, you must …

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How to improve user experience with chatbots

Businesses strive to win the personalization race in its initial phase of web design, the focus has enhanced engagement with prospects and customers. If you think personalization has run its entire course, think again. It’s still evolving. With more brands and businesses jumping on the bandwagon, it still has a distance to go. You’ll need …

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Best App Startup Ideas: How to Get Started with your App Idea?

App startup ideas are the brainchild of a man’s entrepreneurial spirit. Many app startup ideas bring a revolution to change how things exist and how the fast-evolving technology can be deployed to transform the world we live in. Every sector, be it, ecommerce, agriculture, finance, education, medical, hospitality, etc has seen a significant involvement of …

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App Startup Pitch: A Winning Guide for Startups

App Startup Pitch: A Winning Guide for Startups

How an App Startup Differs from other Businesses? While most pitching and fundraising rules are often common to all business and industry verticals, there are always some striking differences that are specific to the niche concerned. In that sense, the app development market has its own idiosyncrasies too, when compared to other businesses. Once an …

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