It is just as essential for any enterprise, large or small, to have a mobile app as it is to have a social presence. The purpose is to reach out to a vast audience that could be potential customers. Therefore, you would want your app developed by an expert team to deliver a customised app with outstanding usability features to keep targets engaged. Why do I need a team of experts for this? Let’s dig further to know more about the mobile app success tips and tricks,
Create an attractive app icon
Your app icon is the first thing that catches the eyes of a user, so the design you choose is critical to your success. As users scroll through the app store, yours should pop out as eye-catching and recognisable.
Make sure you use a design that serves as a clear representation of your app. It should provide as much of a clue as possible to what users will find after installing it.
With that said, you should keep the app icon as straightforward as possible and not too flashy. Simplicity is best – you don’t want it cluttered and confusing to the eye.
Describe your app properly
Having a catchy name for your app on the app store page can entice users to download it. A good title can mean the difference between people knowing your product by term and calling it “This thing on my phone.” So, if you want people to remember the TITLE of mobile, it needs to be unique and appropriate. While no one can give you the perfect name, here are some tried-and-true methods for coming up with a name for your app:
- Use names that aren’t already taken – If you don’t do your research before settling on a name and clicking Publish, you might end up in court with a lawyer.
- Keep your app’s name simple, easy to remember, and short.
- Make every effort to call your app something that accurately describes what it does. When users are seeking for anything that fits their needs, they should not scroll past your app.
While app stores allow you to use up to 225 characters, you should only utilise 25 of them. Because that is all that appears in a search result, make sure you use those characters wisely. Your description, on the other hand, is where you should focus your ASO (app store optimisation) efforts. It functions similarly to a website’s meta description tag, although it isn’t searchable in the app store. So, while you don’t have to stuff it with keywords, you should use it strategically. You can significantly improve your ASO by including essential information, benefits and features, social proof, and a call-to-action.
App marketing strategy
Don’t be overly frugal with your marketing budget if you’re fortunate enough to have one. A typical marketing campaign lasts a few weeks or months for a mobile app success. However, if you want to see a rapid increase in app downloads in a short period, focus all of your marketing efforts on a limited window of time.
It takes a lot of confidence and dedication to launch a whole marketing campaign all at once, but the results can be spectacular if done correctly. You should spend the money within a few days or a week, depending on your entire budget.
Many of your downloads will come from organic searches, but many more will reach via the landing page for your web version. As a result, you should establish a dedicated webpage for your app, complete with a clear call-to-action encouraging consumers to download it.
Use fascinating Photos & Videos
Your collection of photographs, app screenshots, and videos is one of the most significant components of your app description. Your app store page needs to be attractive if you wish to make your mobile app.
Photos of your programme that showcase its most popular and needed features will promote downloads right away. Users will often glance at screenshots from your app after they first find you in search results.
It’s critical to have a nice mix of these two to get consumers to click the download button.
Here are a few examples of how you can use photographs to increase users’ interest:
- Show users what your app looks like, not just splash screens.
- Ensure that your screenshots show various features of the software in action.
- Explain what users can do inside your app with explanations, subtitles, and arrows.
- Make a special effort to highlight your app’s most popular and valuable features.
- Persuade users that your app’s design is superior to that of your competitors.
Ratings & Reviews
If you can get positive user evaluations from your app’s fans, you’ll watch your downloads skyrocket. Existing user reviews that declare your app to be a worthwhile download or that it provides a positive user experience are “testimonials” that inform other potential users that your app is worth downloading. This can also increase your app’s exposure in the app store.
You might be tempted to buy false reviews only to boost the overall amount of attention your app receives. However, if the app store discovers that you utilised this approach, your programme may be permanently suspended.
Organic evaluations from real people are considerably more critical to your app than faked ones since they allow you, the developer, to learn from them. Not only will the feedback help other consumers understand your product, but it will also let you know what needs to be fixed or modified.
As a result, send out queries to a wide range of people with actual clout. Popular YouTubers and reviewers on major tech publications with a significant following are excellent candidates for your requests.
Target your users
It’s not just about how many downloads you get. It’s also crucial to understand when, where, and how your app is used.
Analytics are critical for establishing what your consumers want from your app and how you can give it to them. They’re also essential for maintaining a steady stream of downloads.
Analytics should show you how your users behave from the moment they download your app until they delete it (if they ever do!). They should also make A/B testing easier so you can figure out what works best based on the trigger points you set up in the app.
Google’s Universal Analytics is, without a doubt, the most widely utilised analytics on the planet. You can connect to many devices and associate multiple sessions with a single ID with Universal Analytics. You can acquire an exact user count, examine the signed-in user experience, and access a wealth of other useful data by sending that ID to Universal Analytics.
Increasing the number of app downloads for your app isn’t always simple. However, if you follow these app promotion strategies and best practices, you’ll see a significant increase in downloads and app store rankings, and eventually, it will reflect in the mobile app success story.
Finally, the last tip: the iTunes App Store and Google Play occasionally update what they deem to be the most critical features for apps to include. If you complete all of these steps properly, you can be confident that you will be able to generate significant app sales.
If you are looking for mobile app development for your business, you may simply contact us & we will deliver you the best ever experience. The reason behind this is our expertise and a unique approach to developing a mobile app, which includes focusing on the target audience & app objectives while developing it for you. We integrate the User Acquisition strategy with the correct User Experience for the application’s growth and drive more users.
Which of these approaches for increasing app downloads do you want to try the most? Please share your ideas in the comments area below!