Everyone today, or we say, precisely more than 85% people in Australia use the smartphones for various tasks, including the intense online shopping.

This is the reason businesses from different industries: small, medium, or large, understand the penetration rate and indulging in their business mobile app development at the earliest for observing the reciprocated profits.

Mobile app development is the nerve of any business these days. From enhancing customer engagement to streamlining operations, a mobile app is a powerful tool that meets modern consumer expectations.

Thus, in this blog, we’ll try to figure out why mobile apps are becoming an integral part of your brand success, boost significant growth, and how they provide you with a competitive edge. We’ll also learn about how to leverage the expert mobile app development service to elevate your business.

11 major reasons why your business needs a mobile app 

A report shows that nearly 88% of people globally were indulged in at least one time mobile app shopping during the previous years. And from those 88%, approx. 60% are the absolute app shoppers, preferring apps over the company websites.

Why are we showing you this data? Of course, because we want to give you some idea about how wonderfully mobile applications are providing great user experiences to the audiences while offering them personalised treatment, shopping mobility, device-specific features and capabilities, and what not.

[Also read: Web apps or mobile apps: Finding the right choice for your business]

The facilities that a mobile app provides to the users can actually become your tool to success in future, if you leverage its capabilities in the right manner. Hence, merely just a calling device, mobile apps can help you double or triple your revenue if you have made it under the right direction, with perfect expertise.

Let us now take a look at the 11 major reasons why your business should have a mobile app:

11 reasons for app development

1. Ensures Increased Brand Visibility 

A mobile app ensures that your business is always just a tap away on your customers’ smartphones. Unlike traditional marketing methods that rely on customers actively seeking your brand, an app provides a passive yet powerful presence.

Every time users unlock their devices, they are exposed to your brand logo and app icon, subtly reinforcing your presence in their minds. Your business mobile app also provides a direct and uninterrupted communication channel.

You can use features like push notifications to share updates, promotions, or news, ensuring your brand stays relevant and top-of-mind. For example, sending timely reminders about upcoming sales or exclusive offers encourages engagement and action.

 2. Helps in Enhancing Your Customers Engagement 

Unlike websites or social media platforms that rely on users actively seeking information, a mobile app allows you to proactively interact with your customers.

Features like push notifications, in-app messaging, and live chat enable timely and personalised communication, ensuring your customers feel valued and connected.

For instance, you can send tailored updates about new product launches, limited-time offers, or personalised recommendations based on user preferences.

Apps also make it easy for customers to engage with your brand at their convenience, whether they’re browsing products, placing orders, booking services, or seeking support. This seamless accessibility reduces barriers to interaction and fosters a sense of immediacy and satisfaction.

3. Simplifies the interaction and streamline customer experience 

With user-friendly interfaces and optimised navigation, apps eliminate unnecessary steps, ensuring customers can complete tasks—such as shopping, booking appointments, or accessing support—within seconds.

Moreover, apps are specifically designed for mobile devices, offering features like one-tap payments, GPS-based service recommendations, and personalised dashboards. These features significantly reduce friction and improve satisfaction.

For instance, an e-commerce app might save customer preferences, making future purchases quicker and easier, while a service-based app could allow users to schedule appointments or track orders in real-time.

4. Improve Customer Loyalty and Retention Rate 

A mobile app is one of the most effective tools for building and enhancing customer loyalty, as it allows businesses to foster long-term relationships with their audience through convenience, rewards, and personalised experiences.

Loyalty programs are particularly powerful in apps, allowing businesses to reward customers for their engagement, purchases, referrals, or other actions. For instance, an Australian café might use an app to offer points for every coffee purchase, which customers can redeem for free drinks or exclusive discounts.

Beyond rewards, a mobile app provides a personalised experience that makes customers feel valued, for instance, utilising the data for providing tailored recommendations or special promotions, keeping them engaged and incentivised to return.

5. Provide Personalised Experiences 

One of the standout advantages of a mobile app is its ability to deliver highly personalised experiences, a factor that modern customers increasingly expect.

Unlike generic interactions, personalised experiences make users feel valued and understood, which significantly enhances customer satisfaction and loyalty. Mobile apps achieve this by leveraging data collected from user behaviour, preferences, and interactions.

For example, an e-commerce app can analyse browsing history to recommend products tailored to a customer’s tastes, or a fitness app can suggest personalised workout plans based on the user’s goals and activity levels.

6. Boost Business Sales and Revenue 

Sales is the integral part of any business. A study revealed that the revenue generated from mobile apps have seen a considerable growth in the past one year by $1 billion. With the help of your mobile application, you can observe the increased sales and revenue of your business.

The features and facilities such as in-app purchases, streamlined purchases, and the brand advertising processes can reap the profits from your mobile apps and monetise directly for your business.

The mobile app contributes in your sales by providing the sales opportunities such as upselling and cross-selling with personalised recommendations and several offers, which also helps in enhancing the user's experience.

Hence, a seamless experience leads to higher traffic, better conversion rate, repeated purchases and enhanced customer loyalty.

7. Significantly Reduce Costs 

A mobile app can significantly reduce operational costs for businesses by automating processes, streamlining workflows, and minimising reliance on manual tasks.

For example, apps can integrate features like appointment scheduling, order management, and customer support AI chatbots, which saves time and resources that would otherwise be spent on manual administration.

Similarly, mobile apps provide a centralised platform for communication, reducing the need for multiple tools and systems. They also enable businesses to engage directly with customers through various methods like push notifications, in-app messaging, etc.

All these facilities directly co-relate with the cost of developing the mobile app. It means, you no longer have to spend separately for these operations or manual support, relatively reducing the cost for the company.

8. Provides Competitive Edge 

We all know that in this highly competitive market, it is crucial for every business to leave its mark behind to ensure that the targeted audience can see what different you are providing to make their life better.

Hence, an innovative app can help you stand out of crowd by showcasing the convenience, efficiency and customer-centricity. While many businesses still rely on their websites solely or work on the traditional marketing techniques, you can take a leap through embracing the modern technology.

An app position your business as forward-thinking and adaptable that resonates strongly with the tech-savvy customers, especially in the Australian markets, where digitalisation is touching horizons.

9. Valuable Customer Analytics for Framing Business Strategies  

Understanding your customer is the key to success because if you already know about their likings, habits, and purchase patterns, you can offer them the tailored services. Through your mobile app, you can gather detailed customer insights that can drive smarter business decisions.

By tracking user behaviour and interactions, an app provides data on user preferences, buying cycle, frequency of using  app features, and session durations. This wealth of information allows businesses to better understand their customers, predict trends, and tailor their offerings to meet specific needs.  

For example, a retail app might notice that certain product are frequently browsed but rarely purchased, highlighting an opportunity to adjust the pricing, improve descriptions, or offer targeted promotion.

10. Improve Business Operational Efficiency 

Your business mobile app can help you improve efficiency by streamlining processes, automating tasks, and reducing manual workload. They centralise the key operations into a single, user-friendly platform.

It also mean that your app can handle appointment scheduling, notifications, and customer communication, reducing the need for staff to manage these tasks manually. Similarly, you can automate the inventory tracking, order management, and payment processes, ensuring smoother operations and fewer delays.

Mobile apps also enable better coordination within the business itself. Features like employee portals, task tracking, and internal communication tools can enhance collaboration and productivity.

11. Strengthen  Brand Trust and Credibility 

An app demonstrates that your business is modern, innovative, and committed to meeting customer needs, which fosters confidence in your brand. Features such as a polished user interface, consistent branding, and easy navigation create a professional impression, showing users that your business prioritises quality.

Security is another critical aspect of trust. A mobile app can incorporate robust measures like encrypted transactions, biometric authentication, and secure data storage to reassure customers that their information is safe.

Also, by integrating live chat or instant support feature, you can resolve customer queries efficiently, demonstrating that you're accessible and dependable and offer timely and transparent communication.

Use Cases: Real-life businesses that benefitted from their mobile applications 

Many businesses have reaped significant benefits by developing mobile apps tailored to their audiences, boosting customer engagement, streamlining operations, and driving revenue.

Let us now see some examples of real-life businesses—both global and Australian—that achieved remarkable success through their mobile applications:

Startbucks

[Source: Apple Store]

Starbucks is a giant player in the coffee and food service industry, having its presence around the globe. Starbucks revolutionised customer loyalty and engagement with its mobile app, integrating features like mobile ordering, rewards programs, and seamless payments.

The app allows customers to skip lines by pre-ordering and collecting points for every purchase, which can be redeemed for free drinks or discounts.

Impact:

  • Over 50% of Starbucks’ in-store transactions in the U.S. are made via the app.
  • Increased customer loyalty and higher average order value.
Dominos

[Source: Figma]

Domino's, we all know it as our own pizza brand from the food industry, serving delicious pizzas and other fast food items worldwide.  Domino’s embraced mobile app technology to simplify ordering and enhance the customer experience.

With features like a pizza tracker, customisation options, and exclusive discounts, the app became a key driver of sales.

Impact:

  • Domino’s mobile orders account for more than 75% of global sales.
  • Increased convenience led to higher customer retention and loyalty.
Qantas

[Source: Qantas]

Qantas is the highly trusted aviation company in Australia, booked by thousands of people across the nation through the company's mobile app. It offers personalised recommendations and travel deals to the travellers, enticing the traffic and engagement rates.

The Qantas Airways app also simplifies travel for customers by offering features like booking and managing tickets, flight status updates, mobile check-ins, and access to frequent flayer points. 

Impact:

  • Improved customer satisfaction through convenience and real-time updates.
  • Increased bookings and engagement with the Qantas Frequent Flyer program.
Canva

[Source: Canva]

Those who belongs to the design and technology industry are well aware of the usefulness of an Australia based, graphics and designing company, Canva. Canva's website is widely used, however, its mobile app gives it a real competitive edge.

Canva's mobile app offers an intuitive platform for users to create designs on the go. From templates to easy-to-use design tools, the app ensures a seamless experience for professionals and beginners alike.

Impact:

  • A key driver of Canva’s 125+ million global user base.
  • Accelerated growth in the competitive design software market.
nike

[Source: Nike]

Nike, another global giant from the sportswear and lifestyle industry, is known for providing its customers with a superior shopping experience with its exceptional range of products.

Nike also has its highly functional and responsive mobile app that offers users with product recommendations, exclusive deals, and integration with its fitness platform, Nike Training Club. By creating a community-driven experience, Nike strengthens its connection with customers.

Impact:

  • Increased customer loyalty and app-driven sales.
  • A reported 30% rise in direct-to-consumer revenue through app engagement. 

Future Trends of Mobile App Development  

Mobile app development process is changing rapidly. With the advent of latest technologies like 5G, AI and ML, AR and VR, Voice User Interfaces, etc. these trends shape the future of the app development process rapidly, giving an ease to the developers and serene experience to the users.

Let us now take a quick look at some of the key trends for mobile app development below:

  1.  AI and ML Power: AI-powered features like personalised recommendations, predictive analytics, and natural language processing will become standard.
  2. 5G Impact: Faster speeds will enable richer app experiences, like high-quality video streaming and AR/VR applications.
  3. Foldable Device Focus: Apps will need to adapt to flexible screen sizes and unique user interactions.
  4. Cross-Platform Development :Tools like Flutter and React Native will gain popularity for building apps that run smoothly on both iOS and Android.
  5. Blockchain Integration: Secure and transparent transactions will be facilitated by blockchain technology in various app sectors.
  6. IoT Integration: Seamless connectivity between mobile devices and the Internet of Things will open new possibilities.
  7. Voice User Interfaces (VUI): Voice-controlled apps like biometric authentication and encryption will be crucial to protect user data.
  8. AR/VR Experiences: Immersive experiences will become more prevalent with improved voice recognition and natural language understanding.  

By now, you already know why mobile apps are important for a business. But, does your business need one?

How to know whether your business actually requires a mobile app now, if it is still doing well through a website or the traditional sales method? Let us understand this through the graphic below:

how to know if your business needs a mobile app?

Create an exceptional mobile app with industry experts  

Mobile apps are at the forefront of digital transformation, offering business the tools to connect with customers 24/7, deliver personalised and seamless experiences, automate and optimise internal processes, and unlocking new revenue streams through various facilities like in-app purchases, subscriptions, or advertising.

While facilitating you with a range of features, an innovative mobile app gives you an edge and lets you stand out in a competitive market. However, achieving these benefits requires a mobile app that is well-designed, scalable, and tailored to your unique business needs, which can be developed by an expert mobile app development team.

Why Choose Enterprise Monkey?  

Enterprise Monkey is not just another app development agency. With years of experience and a proven track record, we specialise in creating apps that deliver tangible results. We embrace the latest technologies and leverage the best out of them to cater to our clients' needs.

We offer:

  • Tailored Solutions after understanding and analysing your business objectives, goals, industry challenges, and your target audiences.
  • Expertise Cutting-Edge Technology by leveraging the latest tech trends such as AI, IoT, AR/VR and cloud integration. to create innovative and future-ready apps.
  • User-Centric Design (UI/UX) while prioritising the user experience, crafting intuitive and visually appealing apps that keep users engaged.
  • Cross-Platform Development using frameworks like Flutter and React Native ensuring your app seamless performance on every OS platform.
  • Focused Security and Scalability, including encryption and authentication protocols, allowing your app to grow alongside your business.  

Along with this, from ideation and development to deployment and maintenance, we offer comprehensive support to our clients.

Final Thoughts: Stay Ahead with Your Business Mobile App 

Mobile applications in today's competitive world are a necessity for every business. It connects you with your customers, enhances your brand visibility, and drives business growth.

Hence, if you are ready to take your business to the next level with a mobile app, there's nothing better than hiring an experienced mobile app development partner to take up your app development task while you can focus on your other business operations.

At Enterprise Monkey, our expertise, commitment, innovation, and customer-centric approach make us an ideal choice for creating your mobile app that stands out in today's highly competitive world.