By 2023, mobile apps are forecasted to generate more than $935 Billion, and what attracts users the most about mobile apps? It’s the design. Marketing research data suggests that more than ¾ of mobile retail sales are triggered by some of the most remarkably designed apps with a smooth and straightforward interface.
Creating a hitting design that hits hard is challenging but achievable. Trends allow businesses to break the boundaries of the market, and users can relate to them. But nothing is static, and you must keep your eyes on the ongoing trends. For everybody in the race, I have compiled a list of the biggest, impactful trends in mobile app user experience for 2023 and, most likely, beyond. Let’s focus and browse these highlights for the next 10 minutes.
Top 10 Thrilling Mobile App Design Trends
1. Interactive Design
Let’s start with what works the most – An interactive design. You want to interact with users anyhow, and what could be better if your design speaks for you? Chatbots and voice assistants are ruling the market with vivid and exciting ideas. You can make your app prototype more realistic by using intuitive triggers. A consistent user experience is necessary, and stimulating the senses always work.
Everything gets covered, from sleek designs to high-resolution pictures, when we say “interactive design.” At the same time, it should be simple and effective. From touches to movements, and sounds, the different features matter! Also, drag-in, drag-out, zoom-in, and zoom-out options are crucial.
2. Monochromatic Colours
Start with a neutral foundation, and never look back. Monochromatic colours are good to go when it comes to mobile app designs in 2023. Colour can capture a spectator, ignite a mood, influence users’ sentiments and trigger actions. Muted accent colours or shades of white, you can choose colours complimenting your business theme. There is a fine line between boring and monochromatic colours, so your choices must be concise and vibrant.
While turquoise blues, reds, blacks, and yellows are mostly seen, you can use minimalistic shades to cheer up your design. Do you know that colours are effective enough to impact people’s behaviour, mood, and stress levels?
Understanding the ideology behind app gestures is considered the most important for UX designers. They are dominating our online experiences. From swiping, and long pressing to holding and dragging, gesture technology affects you more than you think. Gestures are a great way to communicate, which is why businesses invest more in this technology.
There is a barrier between the digital and real-world realms, and gestures totally break them. There are different types of gestures, including navigational, action, and transform, for navigating, taking actions, and manipulating the content.
4. Biometric Authorization
While biometrics have become quite familiar with several industries using it, like healthcare, banking and financial services, law and enforcement etc., they still need to be adopted completely by many popular worldwide applications. But 2023 doesn’t seem like all these years in technological aspects.
In 2023, biometrics will be more accessible, and we’ll see more use of biometrics for authentication and identity management processes. It can also enhance security for businesses that use this technology for their mobile apps.
5. Dark Theme
Many businesses already use it on small to large platforms, but new specifications are in trend. You must already be using Facebook’s dark theme. There are many popular mobile apps that allow you to switch and adjust accordingly. People are health conscious, and it helps improve visual ergonomics that, further reduce the stress on your eyes.
Black as the primary background colour or the shades of grey, the all-dark theme entices users to switch. Another reason to use the dark theme is that users find it attractive compared to the white theme used for decades.
6. AR & VR
AR/VR applications are the new cool, and UI designers are upgrading their knowledge and skills per the evolving trends and era. Being virtual in all aspects, AR/VR allows users to feel inside the app. It creates a fundamental shift in the user experience. The mobile app works upon the physical interaction between the device and users without giving any physical commands.
UI designers are making the dynamic experience of virtual and augmented reality, and the apps doing better in AR/VR niches are doing great. You never know; one may want to download the app just to have the AR/VR experience.
I don’t have to explain the love for animation people have, which is why big brands never think twice before using animation for promotions – giving high conversion rates and improving sales. Animation hits the target to bring up content in a more interactive way. With simple iconic movements and advanced animation, UI designers are exploring this new trend bravely.
You can expand the visual library of your business application with elements, including motion graphics, to traditional ones. Stop motion and 3D animation are popular too. Animations turn your app into a powerful marketing tool and can attract more potential customers to your brand.
Designers use typography to create a strong visual hierarchy and give an amazing graphic experience for users. Readability optimisation comes as a front-row factor, contributing to the overall user experience on your mobile application. Some popular typography elements include glitchy text effects, animated fonts, kerning, and colour contrast.
You can give a new tone to your product while using fabulous typography. It is not restricted to catchy fonts only. In fact,
Without getting in-depth into technicalities, you can say neumorphism is a combination of interactive elements, minimum approach, and 3D ideas. There is a background surface with the elements topping it, giving a slightly raised feeling to the user. In comparison, the material of the background remains the same as that of the elements displayed on it.
Low-contrast solid colours are used with subtle shadows, presenting a very layered and plastic-like look. It is advised to use monochromatic colours with going strict, as it can cause accessibility concerns. This visual trend has a place in future, for sure!
Did you know? Neumorphism is called a soft UI.
10. Immersive Scrolling
What if your business app allows you to scroll through multiple screens, media, and product catalogues? It is none other than a factor prolonging the user’s interest. Creating dynamic effects for scrolling makes an immersive experience and is quite successful in grabbing the attention of users in very less time.
Moving between pages and various categories has become smoother, enables you to adjust the pace, and allows designers to drive focus on the relevant content on the app, making your mobile app stand out as unique among competitors.
With more than 6.3 Billion mobile phone users worldwide, businesses have become widely dependent upon mobile apps, and it’s changing trends. An excellent app design opens the gateway for better customer engagement. I hope you discovered the most engaging mobile app design trends to give your business app an edge in 2023 in the marketplace. You can execute them now with the expert mobile app design agency and give wings to your business.