Getting the apps discovered and ranked in the top positions is the primary goal chased by every app developer. Some apps might be lacking behind the others in terms of features and functionality but may perform better in marketing and hence acquire a large user base through the improved app store visibility.
Putting together all the efforts and financial resources to develop an app and then not being able to grab users’ attention is the nightmare of every app developer. Building a great app is not enough; combining the right kind of marketing techniques defines the success of an App.
Here are 10 simple steps to increase app store visibility:
1. Eye-catching App Icon
Truly said, “The First impression is the last impression.” The first contact between users and an app is the app icon. The icon must be catchy and creative to keep the user hooked to catch the user’s interest.
The app’s icon should be of such quality and standard to convey the essential features of the app and the purpose it serves. App icons with colors, designs, and transitions are more memorable than dull ones.
If the image makes a good impression on the user, the chances are that the user will feel connected and download the app.
The icon should represent the genre of the app; for example, if it is a shopping app, the icon vector image of a card is represented interactively. This will make it easier for the users to understand the app’s purpose.
2. Choose the Most Appropriate Title
One of the most critical elements to increasing the app store visibility is optimizing the app title. It is essential to use the most targeted keywords that describe your app’s core functions so that your target audience is clear about what the app is all about.
The title should be short, crisp, and represent the app’s purpose. The ideal length of the title is under 50 characters.
According to an analysis, using keywords will increase the app’s discoverability by 10.3%.
Generic terms like “Photos” or “Music” should be avoided as these may confuse the users.
Naming your app similar to the existing app names must be avoided. Using similar names may result in your app being banned from the app store and marked as a fake app.
App Store developer guidelines provide a strict policy against the use of celebrity names, protected names, or trademarks unless permission has been acquired to do so. Non-compliance with this policy will also result in the rejection of the app.
3. The Right Update Frequency
The app world is a dynamic environment. New apps and the newest trends emerge daily; rules and guidelines are regularly reshaped to search and rank the apps.
To keep pace with the ever-evolving technology, it is essential to keep evolving your apps and keep the users hooked. It’s essential to keep track of the latest updates your competitors are releasing into their applications so that your apps don’t lurk behind the competition.
Apps that are obsolete and not updated do not attract new users and are incapable of retaining the existing ones. Such apps often struggle to attain high ranks in the app store.
4. Make Use of Keywords
Keywords are essential for every business as they drive the targeted audience towards your business without any cost involved. Keywords contribute to enhancing the app store visibility for your application.
Two basic terms relevant to keywords are traffic and competition. Traffic indicates the number of people who search for these keywords each day, while competition refers to the sites targeting these keywords for their apps.
Keywords or search terms determine what your business is known for. Using relevant keywords will make it easier for users to spot your business and help with the rank placement of your apps in the app store. Using the most relevant and most vital keywords in your app title increases your chances of being found.
Keep track of the keywords targeted by your competitors and the new keywords that might also be helpful.
- Use tools like AppCodes, AppTweak, or SensorTower to find out the keywords for which competing apps are being ranked.
- Use SEMRush to find out keywords authority sites in your niche.
5. Smart Keywords Placement
Proper keyword placement is as prominent as choosing the app title and designing the app icon.
While placing the keywords could be a hectic task for an individual, it can be done with ease using some healthy tips.
The common mistakes that must be avoided are:
- Using spaces instead of commas
- Avoid articles like “a,” “an,” “of,” and “the.”
- Repetitive keywords
- Names for numbers instead of digits
Since we face a word limit that cannot be extended, character length should be chosen wisely. Each space is counted as a character, reducing the number of keywords that can be used. Similarly, using “a,” “of,” and “the” doesn’t make a significant difference in the keyword ranking.
The focus should be on the best and most relevant keywords. Relevance is the most important aspect of keyword analysis.
6. Proper Characterisation of Apps
Categories on the App Store help users discover new apps to fit their needs. The apps can be assigned to two categories – primary and secondary categories.
The primary category is essential for the app’s discovery in the app store. This will be the category in which the app appears when users browse the app store and determine its placement on the app store. On the other hand, the secondary Category is an extension of the primary category to provide detail to the user about the specific function of the app. For example, the primary class can be entertainment, and the second category can be games.
To decide which category will best serve your app, consider the following:
- Your app’s purpose
- Where the user naturally looks for an app like your
- Which categories contain similar apps as yours
When choosing a category for your app, the focus should be placed on the app’s core functions and not on the secondary roles.
Micro-influencer is a new concept that has recently entered the business environment. Micro-influencers are the individuals who have a decent following – in thousands or ten thousand. In most cases, a micro-influencer is a public figure recognized and followed by a particular group of people.
Micro-influencing can be more highly rewarding for your marketing efforts than other channels, as these are affordable and have a more targeted audience with the possibility of becoming prospects.
Hiring a group of micro-influencers is best for an app developer to achieve more installs on the app. The trust and the relationship that the micro-influencers have created with their audience helps in promoting the product and building the hype around it.
8. App Preview Video with Attention-grabbing Frame
If pictures are worth a hundred words, a video is the best way to know an app thoroughly before downloading it. Through a descriptive video, the potential users of an app will be able to experience the look and feel of your app.
App preview videos should be up to a length of 30 sec. The video should cover the complete functionality of the app and its features. It should compose of device footage and should not look like an advertisement.
For a video of 30 seconds, the script should be under the word length of 75 words. The voice quality should be clear, subtle, and not neither too loud or too slow.
An attractive poster frame or thumbnail should accompany the video to attract the user to play the video.
9. Screenshots to Reveal the Best Features
People learn quickly through visuals, so a screenshot gallery is crucial for increasing app installs.
Screenshots offer a virtual tour of an app to potential users. They should be appealing enough to convince the users to download your app. What’s even more critical than the screenshots is the order in which the screenshots are arranged; actual screenshots should be put first.
Finding the correct order of the screenshots is very crucial. They must be set in order as if telling a story and not necessarily in a logical order. The aim is to attract the users at first sight, increase their interest, and lead them to take the required steps to install the app.
10. Ratings and Reviews from Happy Users
Ratings and reviews play a crucial role in determining how users receive an app. Most users will prefer downloading an app with higher ratings.
One way of obtaining good reviews is by regularly updating the app and keeping the users delighted. While most users won’t leave a review or a rating, others will leave a review when something went wrong with the app.
Some top-rated app developers follow this procedure to increase the number of positive feedback:
- Ask Yes/No questions from the users about the app
- Monitor in-app user behavior
- Prompt the cohort to rate and review
Wrapping things up
Marketing the app is a significant and arduous task. Building a great app is not enough; effective marketing defines the app’s success. Hence, having a comprehensive approach to enhance the app store visibility is a must.
From the appropriate app title to its features, every element of an app attracts and keeps the audience engaged.
Maintaining the pace and evolving in a dynamic technological environment is crucial to survival and being top. We hope these practical tips will help you enhance your app’s quality and redefine your marketing techniques.