You adore your app’s design and icon, and it runs smoothly on every device you’ve tried it on. The niche you discovered is untapped and devoid of competition.
There is only one issue (and it is a major one): Your app is not being downloaded.
If that’s the case, you’ve run into the same issue that many developers do when their apps are released. But don’t give up; if you have an app that the entire world wants to use, you can make it happen.
You’ll be able to earn real money once you get some downloads.
All it takes is a little effort and the necessary know-how to get the word out about your software. So, before we look at the best strategies to increase mobile app downloads, let’s look at how apps get downloaded in the first place.
It is the only desire of all entrepreneurs to increase the number of people that download their app. Growth hacking must be on everyone’s bucket list. So, how can you increase the app downloads? Given below are the top 5 strategies for app growth that increases user retention and product success with the App Store marketplace:
Use Smart Banners to change over Mobile Web Browsers to App Users.
Mobile web remains critical for mobile applications. Developers use it to drive brand mindfulness and traffic on cell phones in ways that applications cannot. There are two fundamental ways clients wind up on a mobile site: through a natural search or a link.
- On a cell phone, a web hunt is one of the ideal approaches to get found. Ideally, when somebody enters a question in Google, your mobile site pops up. Google won’t consequently return your application content on inquiry. This is the reason it’s essential you have solid web vicinity with field content.
- The second way clients end up on a mobile site is from a link click. The mobile web is often utilized as an interstitial before another client is steered to the App Store. Contrasted with sending somebody specifically to the App Store after a link click, sending them to a mobile web sprinkle with a View in the App suggestion to take action changes over clients 2 to 6 times better.
Give a customized App onboarding background.
Onboarding keeps on being a pivotal stride in changing over significant clients. In outline, the App Store is a gigantic boundary to the passage, yet so is an excellent non-specific stream. By giving clients a customized experience, you provide them with esteem almost immediately. 77% of mobile users downloaded an application in the previous six months because of a suggestion from a kith & kin. The best-customized invites depend on extensive links to go data through the App Store that you need to demonstrate to another client.
Give Desktop Users direct access to your app.
Links made from the desktop using text yourself-the-application highlight have the most astounding conversion to sign up rate contrasted with other profound linking highlights. If users have invested the energy to enter their telephone number, open content, and tap on a link, they’ve most officially decided that they need the application. This is additionally why text-me-the-application is the default for branch link taps on the desktop.
Make your app discoverable.
Application exploration is the centre of topics concerning driving downloads. Driving the charge are Apple and Google with their App Indexing and Spotlight Search. They are unproven channels for driving app downloads to control the app ecosystem, working hard to make the app discover a probability.
Focus on valuable content.
Apps are most viral when they consist of good content. Good content is somewhat like content users think is worth sharing. The more you share the content, the more users will download your app.
Increasing the number of downloads for your app isn’t always straightforward.
However, if you follow these suggestions and best practices, you’ll notice a significant increase in downloads and app store rankings. When experimenting with these tactics, remember to keep your target audience’s preferences in mind. What works best for general consumers may not work as well for your target market, so employ these pointers while keeping your audience’s best interests in mind.
Besides, iTunes App Store and Google Play occasionally update the most critical features for apps.
So, stay up to date on market trends and update any components of your app that are required to provide exactly what your users need. You’ll always be near the top of the app store rankings this way.