A website is a major tool of attracting customers today for most of the businesses. It is a tool for increasing the visibility and reach, and eventually the sales and revenue of your entity.
This is the reason most companies focus on their website designs to ensure that they fall perfectly on various standards like accessibility and user psychology.
However, the problem arises when you have plenty of traffic on your site but still struggle to turn those visitors into paying customers. You are not alone.
Many Australian businesses invest in digital marketing and SEO but fail to see real results because their websites are not optimised for conversions. And that’s where Conversion Rate Optimisation (CRO) comes into picture.
CRO is the process of enhancing your website to encourage users to take a desired action whether it’s making a purchase, filling out a contact form, or subscribing to a newsletter.
In this guide, we’ll break down everything you need to know about CRO, why it’s crucial for your businesses, and how you can get started with it by following some proven strategies, defined by the industry experts. Let’s begin!
What is conversion rate optimisation (CRO)?
Conversion Rate Optimisation (CRO) is the process of enhancing a website or digital platform to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form.
It involves analysing user behaviour, identifying barriers to conversion, and implementing strategic changes like improving website design, refining call-to-actions (CTAs), optimising page speed, and conducting A/B testing.
By focusing on delivering a seamless and engaging user experience, CRO helps businesses maximise their marketing efforts, boost revenue, and achieve better ROI without increasing traffic.
Starting with CRO: 3 major steps
Further in this article, we’ll study about the strategies you can adopt to increase your site’s CRO, but before that, it is crucial to understand about the major steps that you must take to proceed with the same.
If you’re new to Conversion Rate Optimisation (CRO), getting started can seem overwhelming. However, by following a structured approach, you can systematically improve your website’s performance and turn more visitors into customers. Here are five essential steps to begin the CRO process:
Analyse Your Current Conversion Performance
Start by measuring your current conversion rate and identifying weak points. Use tools like Google Analytics, Hotjar, or Microsoft Clarity to track user behaviour, bounce rates, and drop-off points in your sales funnel. This data helps you understand where visitors are losing interest or encountering issues.
Understand Your Audience & Their Pain Points
Effective CRO starts with knowing your target audience. Conduct user surveys, customer feedback analysis, and heatmap tracking to identify what’s working and what’s frustrating users. Understanding user intent and pain points will help you optimise your website to align with their needs.
Optimise Website Design & User Experience (UX)
A cluttered or confusing website leads to high bounce rates. Ensure your site has a clear layout, intuitive navigation, mobile responsiveness, and fast load speeds. Improving UI/UX design enhances user engagement and encourages conversions.
Crucial Tip: CRO is an ongoing process. Regularly test, analyse, and refine your website to continuously improve conversions and maximise your marketing ROI. |
How to boost your website conversion rate: 7 Proven strategies to follow
Improving your website’s conversion rate means turning more visitors into leads or customers. Whether you’re running an e-commerce store, service-based business, or B2B website, these 7 proven strategies will help you optimise your site for higher conversions.
Improve Website Speed & Performance
A slow-loading website is one of the biggest conversion killers. Studies show that 53% of users abandon a site if it takes longer than 3 seconds to load. In Australia, where internet speeds can vary depending on location, optimising your website for speed is crucial for retaining visitors and boosting conversions.
Some effective ways to improve website speed and performance are:
- Optimise Images: Large image files slow down your website. Compress images using tools like TinyPNG or ImageOptim and use modern formats like WebP instead of JPEG/PNG.
- Use a Content Delivery Network (CDN): A CDN, such as Cloudflare or AWS CloudFront, distributes your website content across multiple servers worldwide, ensuring faster delivery for users in different locations.
- Enable Lazy Loading: Load images and videos only when they come into view, preventing unnecessary load time when users first land on your page.
- Reduce Unnecessary Plugins & Scripts: Too many plugins or third-party scripts (like tracking codes and pop-ups) slow down performance. Regularly audit and remove any unused or heavy plugins.
- Use Fast & Reliable Web Hosting: Cheap hosting can negatively impact site speed. Invest in a high-performance hosting provider, such as Kinsta, SiteGround, or AWS, for faster response times.
Use Strong & Clear Call-to-Actions (CTAs)
Your Call-to-Action (CTA) is one of the most critical elements in driving conversions. A weak or unclear CTA can confuse visitors and lead to missed opportunities.
To increase engagement, your CTA should be visually striking, action-oriented, and placed strategically across your website.
Use bold colours, clear fonts, and compelling language that creates urgency and value. Instead of generic phrases like “Click Here” or “Submit”, opt for more persuasive alternatives such as “Get Your Free Quote Now”, “Start Your Free Trial”, or “Claim Your 20% Discount Today”.
Optimise Your Landing Pages
A well-optimised landing page is essential for converting visitors into leads or customers. Unlike general website pages, a landing page is focused on a single goal, such as capturing email sign-ups, promoting a product, or generating inquiries.
To maximise conversions, your landing page should have:
- A clear headline that immediately conveys value,
- a concise and persuasive message, and
- a strong Call-to-Action (CTA) that encourages users to take action.
Remove distractions such as unnecessary links or navigation menus that might lead visitors away from the page. High-quality visuals, customer testimonials, and social proof can also help build trust and reinforce credibility.
Leverage A/B Testing for Better Results
A/B testing (also known as split testing) is a powerful strategy for improving conversion rates by comparing two versions of a webpage, ad, or CTA to see which one performs better. Instead of guessing what works, A/B testing provides data-driven insights to help refine your website’s design, messaging, and user experience.
To conduct an A/B test, create two variations of a single element—such as headlines, CTA buttons, images, or form layouts—and split your website traffic between them. Analyse key metrics like click-through rates (CTR), conversion rates, and bounce rates to determine which version delivers the best results.
For example, if you're unsure whether a red or green CTA button drives more clicks, an A/B test will reveal the most effective choice. Tools like Google Optimise, Optimizely, or VWO make it easy to run A/B tests and track results.
By continuously testing and refining elements of your website, you can increase engagement, reduce drop-offs, and maximise conversions over time.
Build Trust with Social Proof & Reviews
Trust is a key factor in driving conversions, and one of the best ways to establish credibility is through social proof—the psychological phenomenon where people look to others’ experiences before making a decision.
Showcasing customer reviews, testimonials, case studies, and trust badges reassures visitors that your business is reputable and delivers on its promises.
Studies show that over 90% of consumers read online reviews before making a purchase, making them a powerful tool for increasing conversions. Let us see how you can leverage social proof and reviews:
- Collect Authentic Reviews: Simplify the review process by providing clear instructions and easy-to-use forms. You can also offer small incentives like discounts or exclusive offers to encourage customers to leave reviews. Lastly, respond to both positive and negative reviews to show that you value customer feedback.
- Showcase Reviews Prominently: Display reviews prominently on your website, such as on product pages, landing pages, and a dedicated "Testimonials" page. Share positive reviews and testimonials on your social media channels and don’t forget to include customer testimonials in your email newsletters and marketing campaigns.
- Leverage Different Types of Social Proof:
Showcase written or video testimonials from satisfied customers. Alongside, feature photos and videos of them using your products or services. Highlight positive mentions and shares of your brand on social media.
You can also partner with influencers in your industry to promote your products or services to their followers and showcase any awards or recognition your business has received.
Simplify Forms & Checkout Process
A complex or lengthy process can easily deter customers and lead to cart abandonment. Hence, to increase the conversion rate, it is crucial to simplify forms and the checkout process. You can achieve this by:
- Minimise Form Fields: Only request essential information. Avoid unnecessary fields that can slow down the process and frustrate customers.
- Use a Single-Page Checkout: Instead of a multi-step process, consider a single-page checkout where all relevant information is presented together. This can improve the user experience and reduce friction.
- Offer Guest Checkout: Allow customers to complete their purchase without creating an account. This reduces the number of steps and makes the process quicker.
- Use Autofill and Autocomplete: Implement features that autofill or autocomplete information, such as address and payment details, to save customers time and effort.
- Provide Clear Progress Indicators: Show customers where they are in the checkout process with clear progress indicators. This helps them understand how much longer it will take and keeps them engaged.
Personalise the User Experience
Personalising the user experience goes beyond simply acknowledging a customer's name. It's about creating a tailored and unique experience that resonates with individual needs and preferences.
By leveraging data and insights, businesses can deliver more relevant and engaging interactions, fostering stronger customer relationships and driving higher conversions.
You can offer personalised user experience through:
- Targeted Messaging
- Personalised Recommendations
- Personalised Offers and Promotions
- Interactive Experiences
- Personalised Onboarding
By personalising the user experience, you can significantly increase the customer engagement, help in improving the customer satisfaction, witness higher conversion rates, build stronger customer relationships, and observe an edge over you competitors.
Calculation of conversion rate: The methodology
To calculate the conversion rate, divide the total number of conversions (desired actions completed) by the total number of visitors to your website or landing page, then multiply by 100 to express it as a percentage.
For example, if 500 people visit your website and 50 of them make a purchase, your conversion rate would be (50 ÷ 500) × 100 = 10%. This metric helps businesses assess the effectiveness of their website, marketing campaigns, and user experience in turning visitors into customers.
What is a Good Conversion Rate for Your Website? A “good conversion rate” for a website depends on the industry, business type, and traffic source. However, in general: E-commerce websites: The average conversion rate is 1% to 3%, but top-performing sites achieve 5% or higher. |
Why is conversion rate optimisation crucial for your business?
CRO is not just about increasing sales; it's about creating a better overall online experience for your customers, which in turn drives business growth and success. It is decisive for any business with an online presence, and we say so because of the following practical reasons:
Increased Revenue
The most obvious benefit! CRO directly impacts your bottom line by turning more website visitors into paying customers. Even small increases in conversion rates can lead to significant revenue growth.
Example: If an ecommerce store with 10,000 daily visitors increases its conversion rate from 2% to 3%, they'll gain 500 extra sales per day.
Reduced Marketing Costs
CRO helps you maximise the return on your marketing investments. Instead of spending more on acquiring new traffic, you focus on converting the existing traffic you already have.
Example: If you're running successful ad campaigns but have a low conversion rate, you're essentially "wasting" a portion of your ad spend. CRO helps you get the most out of every visitor.
Improved Customer Experience
CRO is all about understanding and addressing user needs and pain points. By optimising your website for conversions, you create a better user experience, leading to higher customer satisfaction and loyalty.
Example: Simplifying the checkout process, improving website speed, and providing clear and concise information all contribute to a better user experience, making customers more likely to return and recommend your business.
Data-Driven Decision Making
CRO emphasizes data analysis and A/B testing. This allows you to make informed decisions about your website and marketing strategies based on real user behaviour, not just assumptions.
Example: By testing different versions of your website or marketing messages, you can identify what resonates best with your audience and make data-driven adjustments to improve performance.
Competitive Advantage
In today's competitive digital landscape, businesses that prioritise CRO gain a significant edge. By optimising their websites and marketing efforts, they can outperform competitors and capture a larger market share.
Example: If your competitors have high bounce rates and low conversion rates, you can gain a competitive advantage by creating a more user-friendly and engaging website that converts visitors at a higher rate.
Partner with CRO experts and witness improved CRO for your website
Partnering with CRO experts can significantly enhance your business's online success by optimising your website for conversions. For that, finding the best website development company in Australia is a must.
These specialists possess in-depth knowledge of user behaviour, website analytics, and proven CRO strategies.
By collaborating with CRO experts, you gain access to valuable insights and expertise that can help you identify areas for improvement on your website.
They can conduct thorough website audits to pinpoint bottlenecks in the user journey, analyse user behaviour data to understand customer motivations and pain points, and recommend data-driven solutions to improve conversions.
Why joining hands with Enterprise Monkey is beneficial?
If you’re serious about growing your business, partnering with Enterprise Monkey as your trusted website design and development agency can be the smartest move.
Our experts leverage their complete insights about building a result-oriented website under the most affordable rates, providing you a tool to convert your site's traffic into long-term customers of your business.
Below are the reasons that make us the perfect choice for your CRO and website optimisation needs:
- Custom Website Design & Development – We build high-converting websites tailored to your business goals.
- Data-Driven CRO Strategies – We use analytics and A/B testing to maximise your conversions.
- Mobile-Optimised Solutions – Ensuring your site delivers a seamless experience on all devices.
- Proven Results – We’ve helped businesses across Australia increase leads and sales through strategic CRO.
- End-to-End Support – From website redesigns to ongoing optimisation, we’re with you every step of the way.
Conclusion
CRO isn’t just an option—it’s a necessity for businesses looking to improve their online performance. By implementing the right strategies and partnering with us as your perfect partner for website design and development partner, you can increase conversions, boost revenue, and stay ahead of the competition.
So, don’t let your website traffic go to waste. Start optimising today.
Get in touch with us for expert website design and CRO services in Australia!