A website re-design may seem like a challenging project while managing the day-to-day operations of your business. However, a redesign project is a must if your website is not getting you enough sales.
A website redesign will help you to convert your website into a smarter website. A smarter website helps you to reach out to your target audience more effectively. It has got all the necessary features to engage with your target audience and convert them into loyal customers of your business.
Here are some of the reasons why you should not delay your website re-design project:
1. Your Website is Not Ranking On Search Engines
Website traffic plays an important role in fetching sales for your business.
Getting traffic becomes a challenge when your site is not ranking on the search engine results.
According to this study, a number 1 position on Google search rankings will fetch you 33% of the search traffic. The figure goes down to 18% for the number 2 position. If your website is ranking on the number 10 position of the Google search results, then you will just get 2.4% of the search traffic.
Ensuring that your website is ranking on the search engines for the right keywords, can help you to get the desired traffic and leads for your business.
A website redesign project helps you to optimise it for search engine rankings. It gives you a chance to resolve all the SEO related errors on your site.
With a redesign, you can make sure that the navigation and structure of your website are user-friendly. These are two important factors for getting your site to rank on search engines. Use tools like Ahrefs, Moz, and SEMrush to audit your website for all the SEO related errors and resolve each one of them.
2. Your Website Has a High Bounce Rate
You must go for a redesigning of your website if it has a high bounce rate. The bounce rate of a site measures the percentage of people who leave the website after visiting a single page. A high bounce rate means a large percentage of site visitors are leaving the website without taking any action like filling up a form or making a purchase.
Some of the reasons for a high bounce rate on your website include:
1. The content on your website does not provide the information that the users are looking for.
2. The user-interface of your website does not appeal to its visitors.
3. The load speed of your website is slow.
A website redesign project helps you to resolve these issues and keep a check on the bounce rate of the site.
3. The Visitors on Your Website Are Not Converting
Not getting enough conversions from your website can be disheartening. A redesign project can be of help. Try and evaluate the reasons for a low conversion rate on your website. Here are some possible causes of a low conversion rate:
1. Your website has failed to build trust amongst its visitors.
2. The site does not provide enough opportunity for your visitors to contact you.
You can redesign your website and make amendments to complete these shortfalls. Make sure there are contact forms on each of the service/product pages of your website.
Don’t forget to add your client testimonials to add to the trust factor of your site. Add an introductory video to your website home page. An introductory video helps you to add to the trustworthiness of your website.
4. Your Website Is Not Designed Professionally
Another reason why you should go after redesigning your website is that you want to make it look more professional. Compare the design of your website with those of your competitors. Get feedback on your website design from a sample audience. Such analysis will help you to understand the gap areas in the design of your website.
It’s almost impossible to get sales from a website that has an unprofessional design.
Mobile responsiveness is one of the most important features of a professionally designed website.
Check if your website is functioning properly on a smartphone. A large number of your site visitors visit your website from the mobile device. You must also ensure that the colours and font used on the site are consistent. Adding professional and high-quality images is another important factor.
A website redesign project can help you to fix all of these issues. With a redesign, you can make sure that your site is free of clutter and easy to use, for your visitors.
5. The Integrations on your Site are Outdated
A website redesign gives you a chance to update your site according to the latest website standards.
New tools and techniques to make a website more user-friendly are developed every year. An outdated website misses out on the latest plugins and integrations available online. You must ensure that these are a part of your website.
Also ensure that your website is integrated with tools like Google Analytics, Google Search Console, and an appropriate CRM tool.
6. Freshness of Content is Important
It is crucial to update the content of your website for site visitors as well as search engines. A content update ensures that your site gets re-indexed and your ranking is calculated again. Since search engines are always on the lookout for fresh content, adding fresh content will help you to improve your site’s rankings.
As your business grows, you offer new products and services and your brand also evolves over time. These changes must also reflect on your website.
Design and communication trends change over time. A website that follows the latest trends is always more attractive to its visitors than an outdated one.
A redesign project helps you to ensure that your website is updated and more appealing to its visitors.
There is a lot of opportunity that a website redesign project has to offer to your business. If your business website is not getting the desired level of sales, do an audit and make a list of all the shortfalls. Discuss your requirements with a professional website design and development company.
Treat your website redesign as an urgent project. Once you are done, you will start getting visible results.