Mobile App Development Melbourne

Attraction

You spend hundreds of dollars in developing an app and then finally make it live on the app store. Most of the businesses think that their app will start generating revenue right away. However, that’s not the way. First, make sure your app has the key element – Attraction.

To make your app easily found and attract users in the app store, you should develop it with inbuilt App Store Optimisation (ASO). You must plan that how to push it to the users who’ll be early adopters of your app.

Direct these users to install your app using the right elements like app name, app description, app screenshots and app videos. Remember, unlike doing SEO for a website that can be implemented later in the process, ASO needs to be built-in the app from the beginning.

Engagement

Most of the apps (free apps) don’t earn any money immediately after the installation. For example, the successful apps like Airbnb and Uber won’t get money for the installations.

They will start making money once the users initiate the engagement with their app. Your app should have a smooth user-experience and engagement model that compel people to interact with it.

To achieve it, the automation comes into action. If your users are not using the app after installing it, send them the push notifications as a reminder. Prompt them regularly to engage with your app. E.g., implementing the ability to login via Facebook or any other channel.

Your app should be connected to a CMS that allows pushing more updates, news and fresh content.

Retention

Did you know that 3 out of 4 apps will get uninstalled the same day? Some factors cause app uninstalls:

1. Your app is not built with correct optimisations
2. It might be causing high-consumption of memory and battery
3. Your app is crashing too much
4. No onboarding process defined

When a user installs your app, if not welcomed and briefed, might uninstall it immediately. What you can do is train the users when they open your application for the first time. This whole science is called the onboarding. Make the onboarding experience of your app users very smooth and interactive.

Virality

Let’s say you’ve spent 10 thousand to 10 million dollars in developing an app. When should you start expecting the results?

The first thing needs to be very clear that an app will generate huge revenue only when there are masses who are using that app. To make your app profitable, there needs to be a built-in Social Virality factor. You can’t incorporate this factor after your app has been built.

To discuss how to integrate your app with Social Virality, have regular sessions with the developers and user-experience teams. For example, there are apps which have built-in Social VIrality with Facebook integration, such as Candy Crush, Mafia Wars, Age of Empires, and more.

If you are out of coins or the game money while using these apps, they provide you with an option to earn more coins after inviting your friends to their app or share their video on your social media. So, to break the interruption users often take these actions and that leads to virality.