After a lousy UX (user experience), 88% of users are unlikely to return to a website. User experience matters! And it is beyond creating beautiful websites. UX is a medium to develop and sustain relationships between your visitors and the technology. Navigation should seem easy to handle when a user comes to your website. Complexity makes you lose points in UX designs. This blog will enlist the 7 best ways for SMEs to measure a website’s UX.
Your website’s UX must stay updated and aligned with modern-day’s technological aspects. But how do you do that? By measuring the UX.
By measuring the user experience of your website, you have access to objective and persuasive data on which you can base your further design recommendations. UX metrics can help you answer questions about the usability of your site, comparison with competitor’s website, the impact of usability on ROI and whether you have met your benchmarks. Most importantly, by measuring user experience, you can improve your conversions.
Be in for an exciting ride!
Improve User Experience in the Top 7 Ways
1. Page Loading Time
How does it feel when you visit a website that takes time to load? It is irritating, for sure. There is a clear connection between frustration and the page’s loading speed, which is inversely proportional. Not only user experience, it widely affects search engine rankings too. If your website takes more than 3 seconds to load, visitors won’t wait. Humans are impatient!
So, checking your page’s loading time is imperative to keep pace with users’ minds. You can try the PageSpeed Insights tool by Google. It helps you to figure out which pages need improvement and the reason behind the delays.
2. Surveys and Take Feedback
Surveys and feedback are the most reliable ways to get to know your customers. You can check user experience on various levels, such as happiness, engagement, adoption, retention and task success. It enables you to study a large segment of your target market and access accurate and reliable data than by only analysing the design yourself.
You can request them to fill out a feedback form or ask them directly. It successfully gives an in-depth idea of what they love about the portal and what will not work.
It works every single time!
3. Utilise Analytic Tools
What’s better than accessing large amounts of data and getting insights into highly crucial stuff? Many analytic tools available at one’s rescue, such as Google Analytics, Clicktale, Inspectlet, Feng-gui, etc., help you find the data from your existing site and analyse what this means for your user experience. You can adapt according to user needs, ensure they are happy, and keep coming back for more!
A great UX design doesn’t hurt, but it helps!
4. Conversions
Visitors react to everything from your website’s readability to compelling home pages, responsiveness and precise layouts and work as a deciding factor for conversions.
Websites with good conversions are unbeatable! Google Analytics Checkout Behavior Analysis report allows you to track the number of users that made it from one step in the process to another and at what level people dropped out. This is the best way to ensure that there are no particular glitches or features that cause users to abandon their purchases. Indeed!
Additionally, you can keep an eye on what is most loved by the users and customise your website accordingly.
5. Bounce Rates
The UX analysis is incomplete without mentioning the bounce rates, as it is a popular sign of a bad user experience design. It estimates the effectiveness of your website. When visitors land on your website but leave without performing any action, it tells a lot about your interface. We recommend you keep track of your frequent bounce rates by testing even minute elements, including website navigation. It is highly effective, tried and tested.
Simultaneously, you can know the probable reasons for the continuous bounce rates to act specifically upon the issues and overcome them.
6. Task Success Rate
When a user comes to your website and does something, for example, watches a video, requests a quote, or fills out a form, it is highly mandatory to determine that task’s success rate. It simply means whether you can emphasise a user’s mind with your design and interface. To track the same, you must analyse the task completion metrics.
Once you know what’s going wrong, you can work on its discrepancies, can see if there’s anything that needs fixing by improving the UX design and making your website more user-centric. Convenience on the website is the key to making your user stay longer on the website.
7. User Navigation
Your website’s impact can be primarily measured by user navigation. If a website is appealing to the eyes and can catch users’ attention in one go, that’s great! But it won’t make any sense until and unless it leads to the lead conversions. Conversions are highly dependent upon navigation.
Whether it is about clicking on the link, scrolling up and down, zooming in and out, or filling in the details, users look for all-time ease while staying on the website.
What’s the best part? You can observe which particular buttons or tabs are being clicked repeatedly. At the same time, you will learn about the most neglected actions by visitors. Choose a website design and development company like Enterprise Monkey to incorporate the ideas into reality.
Key Insights
- It is obligatory to keep measuring your website’s UX from time to time for a variety of reasons, including enhancing brand value and awareness, acquiring more users and retaining your existing clients and visitors.
- Check the page loading time. It is the most pivotal factor driving the user experience. Visitors hate to wait.
- Surveys and feedback allow you to stay sure of your decisions for the website’s UX.
- Web analytics helps to develop better insights into the data.
- Visitors turning into customers says a lot about your brand, specifically the website. Be attentive!
- Bounce rates are the red signals. Work hard to overcome them.
- Users’ task success rates and user navigation on your portal are unique and simplified ways to measure the UX of your website.
