So you have built a fantastic iOS app, and you are ready to launch it in full swing. But do you have any strategy for marketing your iOS app? If not, then this post is custom-made for you. If you think your small app won’t have a market, you’re on the wrong track.

Even small developers can make a niche for their app using the appropriate marketing strategy. Your strategy of marketing the iOS App should be relevant to the category of the particular app.

The first and foremost step while marketing your app in the Apple store is to get it approved by Apple. This is a vital step to make sure your app gains the trust and confidence of the user. Read all the policies of Apple before sending them your app for approval. This will help you get your app approved with ease.

Once Apple approves your app, it’s time to pull up your socks!


Audience: Determine your audience first

Your target audience’s prior identification and comprehension provide a blueprint for designing your mobile app’s functionalities and appearance to meet their desires and preferences.

You must first determine what that specific audience lacks in order to develop an app that they will use, want, and need. The first step will be to choose who you want to reach out to. This is sometimes referred to as a niche. When you’ve decided who your app is for, you can start looking into what this specific audience is missing from their app library. It is ultimately up to you to determine the size of your target audience.

Concentrating on a micro-niche audience can result in significant earnings. Even if you don’t get a large number of clients, you can give the smaller audience precisely what they want.

Furthermore, this allows you to arrange your mobile app promotion efforts, saving you time and money in the long run.


Market Research: Research your competitors

Discovering the strengths and weaknesses of your competitors is the goal of competitive research. Building a product with the same features as the competition isn’t going to help you gain a lot of users.

The basis of your competitive advantage is your unique value proposition (UVP), which is likely one of the most crucial conversion elements for your product. The first stage in your entire product strategy should be to consider a UVP.

A unique selling proposition (UVP) is not a slogan or a positioning statement; instead, it explains how your product solves problems and benefits users. To begin creating your UVP, you’ll need to answer the following questions:

  • What has your competitor done particularly well?
  • What are their advantages and disadvantages?
  • What are your advantages and disadvantages?
  • What makes your solution unique and valuable to potential users?

Make a list of all the benefits your mobile app provides to its users when determining your UVP, and then link those benefits to your value offering.

Finally, set your product apart from the competition by clearly stating what you offer users and how you differ from the competition.


Blog & Website: The Launchpad for your iOS App

It is essential to have a blog to make people aware of your iOS App. The blog is a great place to market your app as you can provide complete details about the app, like what this app is about, what it has to offer to the user, how it will benefit the user, etc. Don’t forget to include the link to your app in the blogs.

Apart from blogging, you can also create a website with a web page or two to market your app. Brief about your app and provide a link to download it from App Store.


Social Media: Promote your app

Social Media is a stable platform to introduce your app, and it should be on priority in your marketing strategy. Share stuff about your app and also relevant to your app. This will make people like your page on Facebook or follow you on Twitter. You can even ask your family and friends to share your app on various social media platforms with their friends.


Visibility: A game-changer

The weirdest thing about searching for an app on App Store is, it’s hard to find, even more than Google search. Ranking on Google is strict but ranking on the app store is tougher. Thousands of apps are available on the app store, maybe with the same title or keyword as yours.

The key to ranking high in the app store is to use your app’s keywords and title optimally. Further, you have to get in touch with more people through various platforms to increase the reach of your app.


Language: Break the barrier

If you have created your app in one language or the language that is not much spoken, you need to rethink this. Break the language barrier so that your app can reach more people. Focus on creating a multi-lingual app. This will help you market your app to more people across different regions of the world.


Cross Promotion: Smart Marketing

If you already have apps on the app store, it is an excellent idea to promote your new app through your existing apps. Spread awareness about your new app through existing apps.


Reviews and Feedbacks: Keep a hawk-eye on this section

You must be knowing your competitors very well and maintaining track of their activities. It is crucial to keep an eye on reviews of your competitor’s app. Focus on 5-star rated reviews first. Users who are happy with the app tells more about why they love that particular app.

Low-rated reviews let you know the flaws of their app, which will help you create your app with more efficiency. Reviews are a goldmine, and you need to dig it into building a superstar app. Also, once your app is launched, don’t abandon the reviews you get for the app. Reviews help you improve your app.

Make noise, create a buzz while launching your app. Hog limelight to reach more people. Just make sure you use the correct keywords. Update your app from time to time to keep your users hooked; this also helps you gain more users through referrals.

Optimise your app store page so that it reaches out to maximum people quickly. You can also invest in paid promotions. Marketing is not a simple process, but if the strategy is well-planned, it can do wonders in making your iOS app a success.

Keep a track: Do constant monitoring

No, just because you’ve released and deployed your app to the market doesn’t imply your app marketing plan is over. But things have become a little easier. Now you can sit back and see how your application is received and the types of reviews pouring in.


A key performance indicator (KPI) is a set of metrics that you should track to determine how well your application performs.

Scope of Improvement: Always open for feedback

Mobile app marketing does not end with the app’s successful release to the market; you must continue to listen to what your app’s users have to say as time passes. According to a Google study on app usage, the most common reasons for app users to cease using apps include a lack of interest, a change in usage habits, or the app losing its value.

As a result, it’s critical to always inquire about your app’s users’ opinions.

Scope of Improvement: Always open for feedback

Mobile app marketing does not end with the app’s successful release to the market; you must continue to listen to what your app’s users have to say as time passes.


Mobile app marketing is difficult, especially when the app development sector is crowded to the point of saturation—a simple search of the app stores yields hundreds of similar items.

But, at the end of the day, you must build your app marketing plans in such a way that your app rises to the top of the list. Concentrate on advertising, sales promotion, and direct marketing as marketing techniques. As a result, the aforementioned app marketing tactics serve as a roadmap for establishing and raising awareness for your app.

If you prefer to outsource your app marketing efforts, you can always contact us, and our professional team will deliver everything right from scratch. A competent mobile app marketing business specialises in all of the above and offers the highest-quality services for marketing your apps.