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10 interactive websites for website design ideas

Building an Interactive Website: 10 Inspiring Examples

Picture of Aamir Qutub
Aamir Qutub

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Static websites don’t fit into today’s competitive world anymore. Users crave experience and not just information; therefore, the developers have a huge responsibility to create a website that has many folds of creativity and a binding effect.

As said, today’s users look for a dynamic overview and want an engaging, surprising and simultaneously delightful website. That’s where the interactive website comes into the picture.

Interactive websites break the mould of traditional web design by incorporating elements that respond to user actions. This can be anything from hover effects and animations to quizzes, games, and personalised experiences.

Thus, in today’s article, we will showcase innovative design approaches that not only push the boundaries of web development but also redefine how users experience and connect with digital content.

And to spark your inspiration, we’ve compiled a list of 10 amazing interactive websites that deliver the power of interactivity. Let’s start!

What is an Interactive Website?

An interactive website goes beyond the traditional one-way communication of simply presenting information. It’s a website that involves users in a dynamic and participatory experience rather than presenting static information.

Therefore, interactivity on a website involves two-way communication between the user and the site, allowing users to actively contribute, manipulate content, and receive personalised responses based on their actions.

Benefits of interactive website

This engagement often goes beyond simple navigation and includes clickable elements, chatbots and virtual assistance, forms and surveys, augmented reality, virtual reality, hover effects and animations.

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10 Inspiring Examples of Interactive Websites

So now that you have learned about the interactive website and its benefits for your business, we will talk about some very interesting and inspiring website design examples which can work as a base to create your new web design.

Hence, let us now move ahead and figure out the most impressive and interactive website examples below:

1. The Seven Wonders: 360-Degrees Panoramas

The Seven Wonders website doesn’t just present information about these iconic landmarks; it immerses you in their grandeur through interactive design elements. The website offers users a virtual tour of the world’s wonders through breathtaking 360-degree panoramas.

This interactive website not only showcases the wonders but also educates users on their historical and cultural significance. It exemplifies how interactivity can bring distant places closer to audiences.

The Seven Wonders: 360-Degrees Panoramas

[Source: The Seven Wonders]

Within the interactive exploration of the website, users can explore the wonders by panning and zooming within the panoramic images and finding informational overlays or pop-ups that provide details about each wonder.

2. I – Spy: A Digital Adventure

This educational website turns the classic game of I-Spy into a digital adventure. Users search for hidden objects in beautifully illustrated scenes, learning new vocabulary and concepts along the way.

The website has included various theme-based and interactive games like Scavenger Hunt, Search for Hidden Objects, Time Trial Elements, etc. Such games trigger a satisfying animation and audio cue, reinforcing positive behaviour and motivating users.

i-spy: theme-based and interactive games

[Source: I-Spy]

Overall, “I-Spy: Winter Edition” leverages interactive design elements to create a fun and engaging experience for users of all ages. The winter theme, hidden objects, difficulty levels, and time trial element combine to provide a sense of challenge, progress, and reward, keeping users hooked and returning for more.

3. The National Museum of Australia: Immersive Storytelling

The National Museum of Australia’s website is designed to offer users an interactive and engaging experience. The website features virtual exhibits that allow users to explore various aspects of Australia, the world’s history and culture. Users can interact with multimedia content, artefacts, and detailed information about exhibits.

The website’s “Stories Explorer” section features interactive timelines, quizzes, and maps that connect objects and stories across different exhibitions where the users can delve deeper into specific topics, personalise their experience, and discover hidden connections.

The National Museum of Australia: Immersive Storytelling[Source: The National Museum of Australia]

Along with this, the educational resources, event information, virtual tours and other user engagement activities encourage users of all ages and backgrounds to feel connected with the website. It sparks curiosity and inspires ongoing learning amongst the audiences by creating a captivating and impactful user experience.

4. Google Doodle: Delightful Interactive Elements

Google Doodle is known for its creative and interactive designs celebrating holidays, events, achievements, and notable figures. Google Doodles often feature animated or interactive elements, adding an engaging and playful dimension to the Google homepage.

Many Google Doodles include animated elements that respond to user interaction. Some Google Doodles are even designed as interactive games, allowing users to play and enjoy a brief gaming experience directly on the Google homepage.

Google doodle interactive elements

[Source: Google Doodle]

These playful and often interactive animations that replace the Google logo on special occasions are a delightful example of how interactivity can add a touch of magic to everyday experiences.

5. A Soft Murmur: Personalised Relaxation Experience

A Soft Murmur website is an interactive platform that allows users to create custom ambient sounds by combining different audio elements and allowing them to craft their own ambient soundscapes by mixing various audio elements.

The website features an intuitive and user-friendly interface where users can select and adjust different audio components to create a personalised ambient experience. For example, they can choose from various ambient sounds such as rain, thunder, waves, birdsong, etc.

A Soft Murmur: Personalised Relaxation Experience

[Source: A Soft Murmur]

The website leverages Web Audio API technology to create a dynamic and interactive soundscape that adapts to the user’s preferences and surroundings in real-time. This technology sets it apart from traditional background noise apps and provides a more immersive and personalised listening experience.

6. ACMI: An Interactive Innovation

The ACMI website is known for its commitment to showcasing the moving image in various forms, including film, television, video games, and digital culture.

The Australian Centre for Moving Image (ACMI) showcases “Story of Moving Image”, which doesn’t just tell the history of cinema; it lets you experience it firsthand through innovative and interactive design. It allows users to navigate through different paths of the exhibition at their own pace, where they can choose which stories and exhibits to explore first.

moving image in ACMI website

[Source: ACMI]

Hence, ACMI sets a new standard for interactive exhibitions. By seamlessly blending storytelling, technology, and playful engagement, it creates a truly immersive and enriching experience for every visitor. It’s a testament to the power of interactive design to transform traditional museum exhibits into dynamic and captivating journeys of discovery.

7. BBC Earth: Life in VR

BC Earth’s VR website offers a compelling example of interactive design in the realm of nature documentaries. It provides a virtual reality experience that takes users on an immersive journey into the natural world, showcasing the power of interactive education.

The website features a diverse library of VR documentaries that transport users directly into the heart of the natural world. From swimming with humpback whales to soaring through the Amazon rainforest, the 360° visuals and spatial audio create a truly immersive experience that transcends traditional documentaries.

Virtual reality: BBC Earth

[Source: BBC Earth]

Users love BBC Earth’s VR website because it showcases interactive design powerfully. By combining immersive experiences, interactive storytelling, and accessibility options, it creates a captivating and impactful platform for exploring the natural world, sparking curiosity, and inspiring action.

8. The Wilderness Downtown: Innovative Technology Integration

The Wilderness Downtown isn’t just a website; it’s an interactive experience that transports you back to the streets of your childhood through the power of music and memories. The website offers an immersive music video experience that integrates Google Maps and personalised elements to create a unique and emotional journey.

The website showcases the capabilities of modern web technologies, notably Google Chrome, which prompts users to input the home address where they grew up. The interactive design then incorporates this information to create a personalised and nostalgic experience.

The Wilderness Downtown: Powerful music and memories

[Source: The Wilderness Downtown]

This website is a classic example of how interactive design can push the boundaries of online experiences, combining music, visuals, and personalisation to create a unique journey for users.

9. Whiteboard: Treasure Trove of Inspiration

Whiteboard is a creative agency known for its innovative and interactive website design elements. It uses a series of fly-in animations, interactive video transitions, parallax scrolling and hover animation effects to browse through its portfolio. It also uses contact forms to build engagement and attract user interest.

The website also offers seamless navigation and user flow that remains accessible throughout the website, ensuring easy access to different sections. For example, the clear visual hierarchy, like headers, subheadings, and bullet points, organises information effectively, guiding users through the website.

Whiteboard: hover animation effects

Overall, Whiteboard is a single-page website that balances functionality with visual aesthetics, resulting in a positive user experience. It also utilises interactive design elements effectively to enhance user engagement, provide information in a visually appealing way, and guide users towards desired actions.

10. Kua Coffee: Blend of Interactivity and Expertise

Kua Coffee is an Australian website that displays a perfect blend of expertise and interactive design. The website uses several “pull” effects to attract users’ interest.

Interactive brewing guides on the website walk users through different brewing methods, featuring animated steps and helpful tips, along with a playful quiz that helps users discover their ideal coffee match based on their taste preferences.

kua coffee: pull" effects to attract users' interest

[Source: Kua Coffee]

Kua Coffee offers an engaging product exploration where users can explore individual coffee bags through interactive 360° rotations, getting a close-up look at the beans, packaging, and even roast level. This adds a tangible element to online shopping and builds trust with the brand.

How Much You Ought to Pay?

Want to know about the development cost of your new website building project? We can give you an overview. Check Out Our: Website Cost Calculator

How to Create an Interactive Website?

Building an interactive website can be an exciting but daunting task. It involves strategically incorporating engaging elements that encourage user participation, enhance user experience, and provide dynamic content.

Hence, to provide you with an overview, we have given below the interactive website development workflow:

How to create an interactive website?

[For more details read: Smart Website Development Guide]


An inspiring website design goes beyond aesthetics; it embodies innovation, user engagement, and seamless functionality. These examples highlight diverse approaches, from immersive storytelling to creative use of technology. These websites smoothly captivate their audiences and prioritise user experience, accessibility, and responsiveness.

As technology evolves, these inspiring designs serve as a testament to the limitless possibilities in web development. Hence, for your next web project, trust an expert website design agency that prioritises incorporating interactive elements in your website to enhance engagement and elevate your targeted audiences’ interest.

Picture of Aamir Qutub
Aamir Qutub
CEO of Enterprise Monkey
Aamir Qutub is the founder and CEO of Enterprise Monkey, has a sincere passion for innovation and startups. With an experience of around a decade, he is a proud co-founder of 4 technology startups, focusing on real-world problems and their solutions. He also loves to cook and spend time with his onlyborn.
Picture of Aamir Qutub
Aamir Qutub
Aamir Qutub is the founder and CEO of Enterprise Monkey, has a sincere passion for innovation and startups. With an experience of around a decade, he is a proud co-founder of 4 technology startups, focusing on real-world problems and their solutions. He also loves to cook and spend time with his onlyborn.

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