Do you know that Google processes around 63,000 search queries per second? But still, only a few results manage to get displayed on the very front page. The case is similar to other search engines, including Yahoo, Bing, Safari, etc.
So how do top rankers manage to get good positions? They simply provided search engines with what they wanted. This blog is dedicated to cracking search engine strategies to upscale your rank. Search engines are crucial if you want to be seen, heard, or known. To be present in the top search engine result pages (SERPs), your content must be aligned with the people’s searches. Also, we will be talking about Drupal being the most-suitable CMS for SEO.
Here, it’s imperative to know that search engine optimisation is a long-long journey, and you must be consistent to win over others. Algorithms change every other minute, and it seems uncrackable, but you can rank better by implementing the proper techniques and by implementing a few key strategies.
In addition, there is no one rule to help you with your website ranking. Multiple factors are there, including location, frequency of the content, quality of backlinks and most importantly, quality of the content.
Keep in mind that the objective of the search engines to rank your websites is nothing but to provide you with quality content.
Know How Search Engines Work to Rank Your Website
Google or other search engines, there is no single factor in determining the accurate strategy; multiple aspects are involved. Let’s understand this better with the help of Google, as it is the most popular search engine out there. Relevance of the content matters, and keywords play a crucial role. Do search engines look over each piece of content for a particular keyword?
I know it is hard to accept, but if there are millions of search results, the search engine has gone through each of them. Even URLs play a vital role. Let’s discuss a few pointers to give you an idea about search engine algorithms.
You must understand the exact qualities Google search for when it indexes your website. According to the official website, Google considers 5 factors for ranking websites.
Let’s check them out one after one
  1. Meaning of the Query
Pretty easy to start with! It is imperative to find results aligned with the search keyword. Google matches your searched keyword with millions of search results and provides you with the most common results.
  2. Relevance
Google wants to know the right intentions behind your search and gives results accordingly. Most people use a few relevant keywords in place of long and meaningful sentences, so it becomes a challenge for the platform to show you thorough results based on them only. Based on the algorithm set by Google, it analyses millions of web pages to show you the most-suited content with your search query. That’s where relevance comes in!
  3. Quality of the Web Pages
Authenticity is integral to Google or any search engine. When it starts analysing web pages, the most reliable and credible ones win the race. It is impossible to rank better by using the right keywords only, but how you use them and other factors are keenly judged.
Authoritativeness gets blended with reliability and reaches expertise. Backlinks play a quality role here. A website with high-quality and appropriate quantity backlinks will hold out better positions. Google wants to serve its users with helpful content.
  4. Web Pages Usability
There is no point in the content on the internet with no usability. Google usually does this when it finds all other factors proportionally equal. User-friendliness is imperative. Moreover, if a website is accessible on mobile pages and the page loading speed is good, it will rank upward compared to its competitors.
Web designs must be aligned with devices, including PCs, smartphones, tablets, etc.
  5. Context
You may find it a little tricky to understand, but it’s more than common. Your search history and location settings are responsible for the results that show up, especially when you are looking for something related to the geographical area.
You can understand this better with the help of an example;
If you want to know the top restaurants serving Hakka noodles near you, Google will automatically track your location through your settings and give the local results. If you live in Melbourne, you will get to see the Melbourne restaurants only. There would be no mention of other cities.
So, Why is Drupal better for SEO?
In the beginning, we mentioned that Drupal is good for SEO.OK, let us delineate the same. Being highly impressive and easy to manage, Drupal is considered the best for your business. Other than fastly setting up your website and a future-proof and secure option, Drupal proves to be the most virtuous of all CMSs for search engines, adding that you have a best-fit Drupal development company on your side.
Top 3 reasons Drupal is so SEO-friendly!
  1. It is Highly Accessible
Yes, it has got some impressive accessibility features, better than all others. In addition, Drupal contributes a lot to new functionalities and features. A great advantage offered by Drupal is that it is readily accessible to visually and hearing disabled people. If your Drupal website is WCAG 2.1AA compliant or higher, this is going to increase your ranking and accessibility scores significantly. Drupal’s commitment to its accessibility is impressive. You must consider migrating from Drupal 7 to 9 for better features (if you still haven’t).
We can’t wrap up the discussion without mentioning Drupal 9.4, which is constantly working on improvements. Drupal extends its support to multiple web accessibility features, including
- Aural alerts
- Accessible in-line forms
- WAI-ARIA or Web Accessibility Initiative – Accessible Rich Internet Applications elements, including roles and properties, landmarks, and live regions.
- Alternative text
- Olivero Theme
- Tabbing Manager
  2. Gives Advanced Performance
A Bigpipe technique employed by the Big pipe module allows web pages to load faster by storing the cookies for the first time when you load a page and allows you to make the next time load much faster based on those cookies. It helps to decrease the bounce rate, opening the gateways for more traffic.
Here’s a fact: Did you know that Facebook invented the Big pipe technique?
In order to lazy load content, it makes use of the caching abilities of the Dynamic page cache module and needs zero configuration. Drupal benefits the gross usability and principal web vitals of your website.
Furthermore,
The lazy loading of images is there by default, reducing the page loading span. Of course, users expect websites to load in seconds, and it can simply make or break a website. Well! Drupal tops the chart from scalability and security to performance, producing better search engine rankings, and leading to more website conversions.
  3. Offers the Right Approach for the Responsive Web Design
A responsive web design is mandatory not for one but several reasons. It is about creating a user-friendly environment with the best orientation and properly aligned screen sizes for different devices, including tablets, mobiles, etc. I would say Drupal has won again! Its responsiveness is right off the bat.
Quickly getting to the point, Drupal’s latest version offers various elements for designing, from breakpoint modules to image styles; everything is responsive enabling users to load images faster.
The discussion for the responsiveness web design stays incomplete without a mention of Olivero – A new default front-end theme for Drupal. You may be surprised that this theme was introduced in version 9.1 for experimental purposes. Now, it has become highly popular and has been in trend for a while for its mobile-friendly features in terms of designs.
Key Takeaways:
- Search engines are highly selective regarding ranking content.
- Google and other popular search engines have complete and strict guidelines when it comes to SEO.
- Drupal, out of all competitors, is the most suitable CMS enabling the content to rank better.
- From web accessibility and responsive design to advanced features, SEO is easier in Drupal, making it an ideal platform.
If you want to build your business website with Drupal or improve your current one, Enterprise Monkey Drupal experts can help you.
