Enterprise Monkey Logo
telephone icon
Upstart Challenge

Upstart Challenge – Fueling The Entrepreneurial Fire

Aamir Qutub
Aamir Qutub

Table of Contents

Share this article


The Upstart Challenge is an innovative contest that encourages young upstarts from high school, to pitch their unique business ideas. The entrepreneurial program is working towards fostering stronger relationships between students, educators, and the industry.

The concept was created by St. Joseph’s College Foundation in Geelong back in 2012 when the city was undergoing a major economic transformation.

The program was founded by Heather Kelly and Jen Perks both of whom hail from the UK and are evangelists of the entrepreneurial spirit. 


Upstart Challenge winnersSource

Heather has a vast experience of running businesses in the UK and Australia and has worked with a diverse set of SMEs, Corporate, Government and Non-for-Profit organisations. She works extensively to foster innovation and productivity among businesses and students in Australia.

Jen Perks is an experienced operation management professional and has worked in the food manufacturing industry in the UK. Besides heading the Upstart Challenge, she is an independent business consultant. She is helping businesses to develop new skills and improve their productivity.

jen-and-heather-student-launch-2016 Source

Upstart Challenge is committed to nurturing the youth to help them become successful entrepreneurs of the future.

The program continues to receive sponsorship from St. Joseph’s College Foundation along with other organisations including the Victorian State Government, Industry Sponsors, and the Education Sector.

The program aims to spread awareness of entrepreneurship among young people. It is actively involved in promoting business startup as a viable career option at any stage  It helps young students to get a real-world experience of entrepreneurship, earlier in their life.
The program is designed to inspire youngsters to take the challenge of becoming successful entrepreneurs, and to learn the skills, such as creativity, problem solving and teamwork, required to take them forward in whatever their chosen pathway.

When the students enter the competition, they are first led through a basic understanding of how to generate and evaluate ideas, the role of innovation and entrepreneurship and some of the essential steps in early stage business creation. This includes design thinking and getting to know your customers. They are taught how to ideate a new business and then how they can validate which of their ideas is most likely to succeed.  

Students also learn about the commercialisation journey of the project. They are taught about revenue models, target audience, and how to reach out to them in the most effective manner. They get to work closely with their business mentors to build valuable connections and refine their business ideas and finesse the pitching skills they learn throughout the program.

Some of the skills that the program aims to absorb in the participating students, include:

  • Learning about the role of innovation in entrepreneurship
  • The skill to generate new and viable business ideas
  • Research the market for existing products and services
  • Appraisal of new business ideas and products
  • Problem-based learning
  • The ability to create business plans and pitch presentations
  • Working in a team
  • Public speaking
  • The art of communicating about business ideas effectively
  • Understanding about how to deal with failure
  • Self-motivation for achieving a positive outcome
  • Facing criticism
  • Understanding and working in a business environment
  • Listening skills
  • Networking and building connections
  • Thinking out-of-the-box

The challenge is an exciting mix of learning, industry interaction and hands-on experience for students looking to make a mark in a competitive business landscape or create some positive social impact.

The larger objective of the Upstart Challenge is also to help create more jobs through the startup ecosystem:

Here is an interesting employment fact from the Australian Innovation System Report 2015:

“Start-up businesses added approximately 1.44 million jobs to the Australian economy between 2006 and 2011, while older businesses (three years old or more) shed just over 400,000 net jobs over the same period.”

The report also suggests the businesses who innovate, contribute a larger proportion of the income and jobs in the country.

The program believes that creating an innovative entrepreneurial culture is critical for economic as well as employment growth.


Enterprise Monkey Smarter Tech Award

Upstart challenge comprises of a range of contests and workshops, one of which is the Enterprise Monkey Smarter Tech Award. Student teams pitch in their business idea and the winning team gets free app development services from Enterprise Monkey. In 2016, Henry Glenister and his friend Josh won the Enterprise Monkey Smarter Tech Award for their app called Emergency Local. The app development cost of $10,000 was borne by Enterprise Monkey, and the app is now up and running. It consists of features to assist the user in finding the nearest defibrillator and emergency CPR. It also includes a local health professional’s directory, a local emergency number list and a first aid program that covers all types of illnesses and injuries.

Upstart Challenge Smarter Tech Awards



The 2017 Upstart Challenge  –  BIG IDEAS Competition 2017

  • The prize pool for the 2017 version of the competition is $25000 that includes:
  • Cash prizes of $5,400
  • Technology prizes
  • Enterprise Monkey Smarter Tech Award
  • iOgrapher mobile phone filmmaking kit
  • Sony Playstation VR headset
  • Mentoring
  • One hour legal advice
  • One hour accounting advice
  • One hour marketing advice
  • Fast track to Runway
  • Complimentary tickets to Pivot 2017
  • Professional promotional photos
  • Website set up

Upstart challenge 2017



The competition is on now and closes on 31st May’17. 

Aamir Qutub
Aamir Qutub
Aamir Qutub is the founder and CEO of Enterprise Monkey, has a sincere passion for innovation and startups. With an experience of around a decade, he is a proud co-founder of 4 technology startups, focusing on real-world problems and their solutions. He also loves to cook and spend time with his onlyborn.
Aamir Qutub
Aamir Qutub
Aamir Qutub is the founder and CEO of Enterprise Monkey, has a sincere passion for innovation and startups. With an experience of around a decade, he is a proud co-founder of 4 technology startups, focusing on real-world problems and their solutions. He also loves to cook and spend time with his onlyborn.

Related Articles