How a Style Advice App Can Transform your Fashion Business

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How a Style Advice App can Transform your Fashion Business

Do you sometimes get overwhelmed looking at people going about with an impeccable fashion sense?

Fashion is a ripple effect; it keeps evolving.

For every new trend, there is an infinite spectrum of outfits and ideas, which keeps us spoilt for choices, making us utterly indecisive at times.

Spoilt for Choices

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“I’m not settling for anything less than perfect!”, that’s what a customer thinks when it comes to cherry picking outfits for whatsoever occasion. But there’s a slight aura of resistance a customer feels when it comes to spending hours and hours of time just to come up with something that complies with his set standards.

But, we humans like always have managed to get off the hook with an unimaginably excellent vision of a technocrat. A well-devised algorithm that applies a recurring process to fetch you an incredibly smart match of the outfit based on what you’d once liked is something to put a label on.

 

The Smart Match

 

Artificial Intelligence? Ring a bell?

Well, well. How could we have derelicted this revolutionary next generation process of functioning when it came to our rags and robes?

Research firm Markets and Markets estimates that the AI market will grow from $420 million in 2014 to $5.05 billion by 2020, thanks to the rising adoption of machine learning and natural language processing technologies in the media, advertising, retail, finance, and healthcare industries. Source

 

AI Revenue by Region

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Busted! That’s where all the haute couture avarice is coming from.

You can expect your next marketing banner go like this:

“Confused about your next outfit? You couldn’t be bothered going to the mall today. A tradition that keeps your next outfit ready to roll in your app before you even name it, is here. All you gotta do is grab it and flaunt it.”

Retail Business

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But has your retail business got this back when your customers accustomed to this streak, come to you for their once in a while fashion rescue?

Let’s look at some of the key players in the industry who have successfully employed machine learning to raise their revenue:

Big Players in Machine Learning

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Some big players in the machine learning include Amazon, Microsoft, and IBM.

The global apparel market is marked worth a 3 trillion dollars, 3,000 billion, and accounts for 2 percent of the world’s Gross Domestic Product (GDP).  Source

So, are bots taking over that huge numbers in fashion retail revenue? Let’s find out:

 

“No area of life or business will be insulated from AI, in the same way, that no part of society hasn’t been touched by the Internet.” 

– Chris Dixon

 

So what’s that about machine learning creating a buzz?

ML(machine learning) is another milestone in software development where gadgets and devices don’t need a logic code to work. Instead, they can work on retrieving their already stored data. A program collects and analyses the information that is needed to achieve an outcome and learn during program execution.

Machine LearningSource

Now the machines can access data that is already stored in order to make decisions, just like it happens with human beings. Though this process that enables machines to learn from every new experience requires an algorithm that would get them to learn. That brings us to using machine learning in app development.

Let’s start with Amazon’s machine learning service.

Amazon’s website, as well as the app, use a recommendation system based on machine learning technology. It keeps customers notified about the following, on every product page they visit:

  • Customers who bought this item also bought
  • Frequently bought together
  • Customers who viewed X also viewed Y

There is another San Francisco based online shopping service that has shrewdly channelled the power of machine learning to develop a product that helps you find clothes that you love.

Stitch Fix is your stylist. It uses data analysis software and machine learning to get users the kind of clothes they want. It has revolutionised the concept of big data into making a beautiful framework of automated styling and advice.

Stitch Fix

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Selling clothes of some major brands, it charges its customers a small amount of styling fee, besides the price of the item.

It sends its customers 4 highly curated and professionally styled pieces of clothing, from which users can try and choose what fits them the best and return the rest.

 

Machine learning and style advice app

Machine learning is up and running since the 1950s, but something has recently surged the advancements in the field.

Three factors have contributed to the machine learning breakthroughs in various industries.

 

Factors for Machine LearningOver the past 20 years, data availability has improved as much as 1,000-fold, these can combine to show improvements of up to a million fold in many other applications. Source

 

“Buy less, choose well and do it yourself!”

-Vivienne Westwood

 

Essential features of a style advice app:

 

1. The possibility to upload images and find a match on the internet

Upload Images

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A spontaneous gig of a smart outfit is not an inborn talent or a god’s gift; there are moments when you accidentally bump into something remarkably striking, triggering an impressive mix-match of colour, look and fit.

A style advice app implementing machine learning algorithm should let your customers upload an image of a perfectly pulled off outfit and find a similar match.

The hunt is a similar fashion app that lets you upload photos and type in a few details about an outfit you’re looking for, and your peer Hunt members (more than 4 million of them) will tell you where can you buy stuff like that. You can also update your budget in the process.

The Hunt

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2. Personalised recommendations

Fashionistas have an insane streak for fashion; they breeze along anything and everything that looks easy on eyes. And giving them a platform where they have an endless possibility of ideas that look good on them will give their morale an incredible boost.

Personal Recommendations

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A style advice app should essentially have this feature to offer their users an array of personalised recommendations based on what they usually tend to buy.

 

3. Multiple filters and combinations

Stylect is a Tinder-like app for shoes; it hooks you right from the moment you start looking, until the time you find your desired piece.

Stylect

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You can swipe right if you love what you find and left if you don’t like it. Your options include more than 350,000 of the pieces, and the app will also alert you when pieces you’ve liked go on sale.

This kind of features requires customers to filter their kind of choices based on colour, size, brand or material. Make sure you include these in your app.

The list of such apps also includes Grabble and Mallzee which are all about an instant “like or dislike” response. Users can update their bought items with friends through all major social media channels, messaging services, or a cloud service.

4. Push notifications

Another feature that users would like in your app is push notifications. They’ll be glad if you let them know if an item was back in stock, or drops in price.

Push Notifications

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Your app needs to build a credibility among them; you help them save money, they’ll download it above everything.

 

5. Social sharing

Social media runs the world today. An instant approval from all your friends at once is better than a brick and mortar hassle.

Social Sharing

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Such a feature that helps them get feedback, providing more built-in capabilities for social network engagement in e-commerce and style advice apps boosts an app’s popularity.

Social Network Engagement

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Image recognition and personalised recommendation systems are trending in the e-commerce and fashion industries.

 

How does image recognition work?

Image-recognition software is where algorithms are used to recognise and match images with one another, serving security sector for long, the move into fashion and retail industry has commercialised the entire concept.

Image Recognition

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When a photograph is taken of a shoe or clothing, the software – on a desktop or mobile – inspects it by looking at the colour, pattern and shape, and attempts to find an equivalent piece on an existing database of goods from some retailers.

Another app called ColourPop finds products solely by colour match.

 

Having discussed all the essential features of a style advice app, let’s also sum up in a nutshell what it offers your customers:

 

An elite recommendation

Say, someone comes across a gorgeous dress, there are chances the dress might be out of a customer’s budget or is in someway not buyable. The image recognition algorithm ensures to introduce you to an entire range of similar dresses so that you can fulfil your desire at a lesser budget. You can apply your filters of price, size or colour.

Instant gratification for our elite tastes in an attractive budget

Whether it’s street style or a corporate fashion we’re talking about, apps and technology have gone way too far in making us lazy. We can now get instant gratification whether it’s a personal stylist at our fingertips or an on-demand sale update so we can save money every time it’s possible.

 

You can go through these 12 fashion apps and style services that are breaking through the shopping trends.

When it comes to fashion advice, machine learning has already paved its way through it, making our lives easier and more satisfying. You can now safely let your idea of style and fashion advice app be put into action with some of the most genius and efficient developers out there!

 

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