Did you know that by 2040, 95% of the purchases will be done through eCommerce only? From choosing among millions of clothing items to buying the ingredients of your favourite recipe, eCommerce has become a pivotal part of online businesses, especially if they are store-based.
Multiple factors have contributed to the rising trends of online shopping, including smart integrations and advanced technology to continuously-changing customer psychology and have taken the industry by storm. In this blog post, we will discuss the top 10 possible trends in 2023 for eCommerce trends.
After witnessing major traction in 2020, eCommerce is all set to attract new leads and customers with the most-emerging trends.
1. Artificial Intelligence
Artificial Intelligence (AI) has been completely involved in online shopping, from easy-to-use interfaces to highly engaging chatbots. What if the platform interacts with the buyer? It gives a personalised feeling to the user, increasing trust and adding to the user experience.
Adopting AI practices into your business, you can understand your buyer’s psychology and make your platform more user-friendly. It empowers the customers by giving them privileges to features like voice assistant, visual search, and personalised recommendations.
2. Augmented Reality
Buyers are experiencing a more enticing shopping experience with augmented reality integrated into their eCommerce platform. Augmented Reality (AR) successfully creates a sensory product that is attractive to users and investors. What else would you want?
Moreover, it reduces the return rates, but how? A common reason to return a product to a buyer is that he didn’t understand the product well and expected something different from reality. A great example would be eyebuydirect. It allows you to click a picture and try on different eyewear online on their portal.
3. Social Media
There is no denying the fact that everyone is active on social media. Businesses are utilising social media channels to promote their products. Instagram has recently gained popularity for its reels, and entrepreneurs know this well. Everything runs successfully on social media, from collaborating with influencers to entertaining memes.
Social media platforms have no restrictions on selling products apart from basic moral and community rules, which adds to the golden opportunities for sellers. It has become the very first point of contact for various businesses.
4. Voice Search
Searching for your product choice is no longer a hassle—all thanks to voice search. Around 8 Billion devices are expected to produce voice assistants by 2023. The growing popularity of voice search will change how we shop online.
Moreover, voice search takes the digital shopping experience to the next level by creating personalised recommendations. Whether you want to look for daily groceries or a dinner set, Siri and Alexa are there to help you. Business reviews are extremely crucial, and based on what a user has experienced on your portal, the ball automatically lands in your court when they find it easier to reach out to their desired product.
5. Influencer Marketing
An influencer with a strong fanbase is one of the most reliable ways to market your product, and businesses already know that. Connecting with the right set of people via social media channels is the most common way of attracting buyers to your brand.
Startups find it challenging to build trust and reliability among users, and Influencer makes this task smoother by having a strong fanbase that connects with them. Additionally, there is no defined way to integrate with influencers, but there are various ways to collaborate.
6. Visual Consultation
What if someone buys a complex gadget but doesn’t know how to use it? Here, visual assistants help them. The assistance makes the product authentic and much more reliable, along with the product description and details. This trend is paving its way in the eCommerce world.
It increases the sales rate by making the purchase decision more straightforward, which is more amazing than connecting with the assistants in real time and find help instantly. Customers may have doubts and confusion, which is remedied instantly.
Did you know?
Amazon is creating a product recommendation engine for sellers using the AWS console based on real-time and AI.
7. Visual Search
One rising trend is looking for the product picture and finding it on the platform. How does it work? Suppose you want to buy a dress, but it’s too expensive, and you want to go for the cheaper alternative. So you can take a screenshot and upload it in the search bar. And guess what! If the platform has a similar alternative, it will be shown.
This technology of searching using images has made the online shopping experience more exciting and easier. No more usage of text or keywords!
8. AI-Powered Ecommerce Chatbots
Customers’ pre and post-buying experiences are crucial for a business to reach new heights. They may have a query or need assistance, and a chatbot is a solution. They have always been a part of businesses, but the touch of artificial intelligence has made these chatbots ready to create wonders. Yes! Chatbots have improvised. A deeply integrated AI chatbot behaves like a personal assistant to the customer or a visitor to foster a better shopping encounter. Make sure to prioritise responsiveness.
Furthermore, 2-way communication guides and successfully builds the relationship with customers. The annual revenue increases by up to 25% if conversational commerce is practised.
Whether you wish to set up your B2B eCommerce store or build a personal blog website, these trends are reliable to go for!
The Conclusion
Well, these above-mentioned trends are emerging like never before; online shopping will witness drastic growth in the upcoming time. With more ease in the digital shopping experience, more people will opt for it.
We strongly believe that 2023 will surely be the year of the eCommerce industry. The rise is enormous with new trends. Knowing these trends will drive your eCommerce brand ahead and take you one step towards your business venture’s success. To incorporate these forecasted trends into your business website, connect with experts on our eCommerce website development services.
