According to Hubspot, 90% of visitors leave the website because of its poor design. Well! It’s high time to reconsider your website’s design if it’s up to the mark and the latest trends. While it may seem small, the ripple effects of small things are extraordinary. And what’s the solution? It’s simple! Go for a website redesign.
But what exactly goes into a website redesign? This blog is dedicated to the discussion all about this, so stay tuned!
What is a website redesign?
Think of it as a makeover for your website. This is achieved by changing elements such as visuals, code, structure and content. A good redesign can lower bounce rates, improve user experience and boost revenue, whereas a bad one can ruin your entire business.
- To rebrand
- Drive more traffic
- Converting visitors into leads
- Site optimisation
- Making the website mobile friendly
When to redesign your website?
Plenty of research goes into understanding what changes need to be made when redesigning your website, and for that, you should ask these 5 questions –
- What will be the KPIs for a successful redesign?
- What are the problems identified with your current website?
- What are your competitors doing differently with their website?
- Who is visiting your website and why?
- How will you satisfy the needs of your existing customers and attract new customers through the website redesign?
Other than these questions, website engagement metrics are a great way to measure the success of your website.
These metrics include:
- Page views: This shows the number of times a visitor views your page.
- Average time on page: Longer time on the page indicates that the user finds your content attractive.
- Bounce rate: The rate at which a user leaves your website after loading one page without any interaction.
- Traffic sources: This indicates the source from where the traffic is coming on a website, Examples of sources
- Organic search
- Paid search
- Exit rate: This is the rate at which the website visitors exit from pages on your website. Lesser the exit rate, the more the user is involved with your website.
- Conversion rate: This can be measured through the number of completed web forms, purchases, downloads etc.
- Event Tracking: It includes user actions while interacting with your website, such as submitting a form or playing a video. This is important as it helps to track which website actions drive the growth of your business.
- Revenue attribution: This is used to track the site visitors from landing on the page to making a purchase decision. This also gives you an idea of your consumer’s income and purchasing habits.
- Social referrals: These are the referral traffic you get from organic or paid media.
- Top pages: Pages on your website with the most views and conversions are the high-value top pages. These pages can guide you in making a good website redesign strategy.
How to redesign your website?
- What to do?
There are two options when it comes to redesigning your website.
Either DIY and develop your website from scratch yourself or hire a web designing agency to do that for you, like Enterprise Monkey.
- What to avoid?
- 1. A cluttered layout
- 2. Lack of colour contrast
- 3. Hidden navigation menu
- 4. Inconsistent typeface
Steps to redesigning your website –
1. Having an In-Depth Analysis of the Existing Website
Sit back and go through all that exists within your current website, from site analytics to bounce rate to how your pages perform.
This will help you to keep what’s working and change what isn’t.
2. Identifying Goals for the Redesign
After thoroughly analysing the existing design, you must have identified the areas of improvement. Now what?
From here, you set goals that will help benefit you and the audience of your website.
Do not forget to keep in mind your unique brand while setting up these goals, as the user needs a unique, unforgettable experience that automatically makes them come back to your website.
These goals could be creating a better user experience or updating content faster etc.
3. Creating a Map for Redesign
Once you have identified the goals for redesign, now comes the time to make a plan of action for these specific goals.
You must meticulously create a plan to help you reach these goals. For this, sit down with your team and brainstorm all that needs to be done to hit the goals.
Don’t forget about your search engine optimisation while redesigning the website.
Most users land on a page through the search engine; hence to save time and benefit in the long run, redesign with keeping SEO in mind.
4. Creating Timeline
Without a timeline, things can fall apart. Hence, having a detailed tracking system is necessary to guarantee the success of your redesign. For this, have deadlines!
So that there’s no confusion and cost and time are saved.
You can use GANTT Charts for this.
Set an official launch date for the world to see your revamped website!
5. Review Website Prototype
Once you get to the design, you will create prototypes for your website. These could be updating inner pages, refurbishing the interactive elements of a website or designing a new homepage.
Analyse these prototypes thoroughly and tweak them to meet your expectations, and again, don’t forget about the power of SEO!
Bringing the redesign to life is where it all starts to feel real. Once satisfied with the prototypes, start preparing for the launch. This step is code heavy and depends on the content management system (CMS) you use and how complex is your site’s functionality. Drupal works the best for SEO, while other incredible CMS platforms include; WordPress, Magento, and Joomla.
7. Test it!
You may have noticed that we’ve mentioned testing throughout this list of website redesign tips. I repeat myself because testing is important.
Test your design with users throughout this process to ensure your changes won’t scare off potential customers.
Also, test to make sure everything you’ve built out works properly. You’re human. I mean…we’re human. Everyone makes mistakes, so you should make an effort to look for problems before your redesign goes live.
8. The launch
If you don’t have any major fixes to implement or changes to suggest, your redesigned website can go live. Celebrate all of the hard work that has gone into this big project.
How much does a website redesign cost in Australia?
Many factors can affect the cost of redesigning your website, such as the agency you have hired, your business area, the number of pages etc. Still, depending on all these factors, your website design costs could be between $5,000 AUD to $20,000 AUD depending on the complexity of your website.
To be on the safer side and per the latest browser requirements and customer needs, you must keep updating your website. Yes, it’s a never-ending process, but the returns are well worth the effort! Try knowing what works for your business and implementing it on the site. You can contact an expert website design and development agency to support you on this journey.