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Cost of website development in Australia.

How Much Does it Cost to Build a Website in Australia?

Picture of Aamir Qutub
Aamir Qutub

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Having a good website design is crucial for every organisation. It helps in creating the first impression and a lasting image of the business. A study shows that users spent about 2.6 seconds scanning your site before focusing on a particular page. Another study reveals that 88% of users are less likely to return to an unattractive website.

However, whether you’re a startup, SME, or a large enterprise, the question of how much it costs to build a website is likely to cross your mind. In Australia, the answer is not one-size-fits-all, as the cost of website building can vary widely based on several factors.

Therefore, understanding the intricacies of website development costs in the land down under is essential. In Australia, a simple website may cost around $6000, whereas a complex, feature-rich website may exceed $200,000.

Graph: Website Development Cost Overview in Australia

This blog is your guide to navigating the website costs in Australia. We’ll dive into all the factors that affect the price tag of your site development so you can budget like a pro and avoid sticker shock. We’ll also provide a website development cost table to give you a thorough understanding of expert services and costing details.

Wait, it doesn’t end here! In this blog, you’ll also get some very important tips to optimise your budget and create a stunning website in Australia. Stay tuned!

Factors Contributing to Website Development Cost

Developing a website involves several factors, each contributing to the overall cost. Here’s a step-by-step breakdown of the factors influencing website development cost:

Factors contributing to website development cost

  • Defining Your Website Type and Features

    The primary factor that directly influences the development cost is the purpose and goals you want to serve through your website (e.g., informational, eCommerce, portfolio).
    It’s important to ask yourself these essential questions before proceeding- What kind of website do you need? A simple website, a custom website, a WordPress website, an eCommerce website, or an enterprise website?
    Remember, the more features and functionalities your website requires, the higher the development cost. Examples include contact forms, user authentication, search functionality, e-commerce capabilities, and integrations with third-party services.
    Therefore, some other essential questions you must work out with your development partner are: What features do you need? How many pages do you need? Do you need e-commerce functionality? Do you need custom forms or a database? Do you need animations or a content management system (CMS)?

  • Initial Fixed Costs

    Next is knowing about the fixed costs that you have to spend to begin with your project. These initial costs are investing in Hosting, Domain name and SSL certificate.
    Select a domain name that reflects your brand and is easy to remember. Domain registration costs typically range from $10 to $20 per year. Likewise, choose a hosting plan based on your website’s size and traffic expectations. Depending on your opted plan, hosting costs vary between $3000 and $30,000 annually.
    Another crucial investment your development agency should ask you for is SSL certification. It is a digital certificate that enables your website’s encrypted connections and authentication. The yearly subscription to the SSL certificate lies between $150 and $1000.

  • Design and Development Cost

    Design costs depend on the complexity and uniqueness of your design requirements. Custom designs, intricate layouts, and unique graphic elements will increase the overall cost. However, pre-designed templates or themes are often more cost-effective.
    Apart from the web design cost, the development cost is another crucial factor that is affected due to the added functionalities in your site.
    website development service
    If you want to go for the custom coding and development work, you must remember that it directly impacts the pricing of your website. Custom development includes adding or creating unique features tailored to your needs, such as the number of pages on your website, optimising your website for SEO, content creation and visual media.
    Professional web designers and developers may charge hourly rates or offer fixed project-based pricing between $4000 and $20,000 for UI/UX design. Whereas, the website development cost may go beyond $300,000, inclusive of backend and frontend development.

  • Testing Cost

    Identifying and fixing bugs during the development process is highly significant, and that’s where testing plays an important role. The complexity of your website influences testing costs. That means, more intricate sites may require more extensive testing. Therefore, based on the above factors, the approximate testing cost may lie between $4000 and $60,000 in Australia.

  • Launch and Deployment Cost

    It is also important to understand the costs associated with launching and deploying your website. This includes tasks like configuring the server, ensuring security measures, and making your site live.

  • Ongoing Maintenance Cost

    This is an optional cost; however, planning for ongoing maintenance is essential to keep your website up-to-date, secure, and functioning smoothly.
    Maintenance costs can be annual. It may include updates, security measures, and technical support. Depending on your maintenance options, professional website development companies may charge you between $5000 and $50,000.

  • Emergency Fund

    Apart from the above mentioned factors, you must set aside a contingency fund for unexpected expenses that may arise during your website design and development process.

Complete Cost Breakdown for Website Development

The average cost of high-end website design and development ranges between $80,000 and $500,000. 

This development cost is split into categories like Hosting and Domain, UI/UX Design, Development, Testing and Maintenance.

The cost of website development can vary widely based on several factors. These factors include the project’s complexity, the features required like SEO, content, visual graphics, the level of customisation, geographic location, and the overall market demand.

Website development process

So, here we are providing an elaborate website development cost sheet to give you an overview.

Developmental Process Design Tasks Avg. Costing
Initial Fixed Costing Hosting

Domain name- 

SSL certificate

$3000/yr -$30,000/yr


$150-1000/ yr

UI/UX design Rough sketches

Low fidelity wireframes

High fidelity wireframes




UI design (visuals) Mood boards

UI mockup samples

Final UI mockups




Development Backend


Total- $8000-$300,000
Testing $4000-$60,000
Website Maintenance (This is an Optional Cost) $5000-$50,000
Average Cost Range $75,000-$500,000

Note: The cost sheet above shows the approximate numbers and is subject to change/differ per the client’s website needs and business requirements.

Is it Possible to Minimise the Website Building Cost?

Certainly! Building a website doesn’t have to break the bank. Minimising the cost of building a website is possible with careful planning, strategic decision-making, and a focus on efficiency. Following are some relevant tips to help you optimising website development costs to a minimum:

  • Choose the Right Platform

    Select a content management system (CMS) that fits your needs. Open-source platforms like WordPress can be cost-effective and offer various plugins and themes.

  • Use Pre-built Themes and Templates

    Pre-built themes and templates are available for most CMS platforms. These can significantly reduce design and development costs compared to a custom design from scratch.

  • Limit Customisation

    While customisation is valuable, excessive customisation can increase costs. Try to balance your need for an interactive web design with the use of existing frameworks and templates.

  • Prioritise Features

    Prioritise essential features for your website launch and consider adding additional features in subsequent phases. This approach allows you to spread out costs over time.

  • Open Communication with the Development Team

    Maintain open communication with your development team to ensure everyone is on the same page. Clarify your requirements and expectations to avoid misunderstandings and costly revisions.

  • Plan for Ongoing Maintenance

    Regularly maintain and update your website to prevent security vulnerabilities and technical issues. Addressing potential problems early can save on future repair costs.

    Also Read: The Ultimate Guide to WordPress Maintenance

    Bonus Tip: Remember, minimising cost shouldn’t compromise quality or functionality. Choose solutions that meet your needs without exceeding your budget. Consider building your website iteratively, starting with the essentials and adding features gradually.


How to Choose Your Website Development Partner?

Website development is a tricky task, and as long as you don’t have the tech know-how, coding experience, or an expert internal team, you should go for a third-party option. Hence, think hard about the very first question: will you hire a freelancer or a professional agency?

If you consider choosing the website development partner for your project, you should consider the below mentioned points:

  • Estimate Your Costs

    Before proceeding with the elaborated search for your web development partner, consider the factors given above and make a rough estimate of the cost that can occur during the building process.
    This rough estimate of web building cost will help you determine the potential expenses which further help you in optimising the price per your budget. You can also use a website development cost calculator to get an estimated development price.

  • Get Quotes from Different Providers

    Once you have an estimated cost in mind, get quotes from different website developers or agencies to get a more accurate idea of your website’s cost. Browse search engines to find agencies that offer the best website development services.
    You can also ask for references from your contacts. Once you get the list of agencies, check their costing sheet, services per different plans, client list and testimonials to check their clients’ experience. Accordingly, shortlist and contact the ones that fit your needs and budget.

Final Words

Building a website is an investment in your online presence, and finding the right balance between cost and functionality is crucial for long-term success in the digital landscape.

The cost of building a website in Australia is a multi-faceted consideration. It depends on the type of website you need, its functionalities, and the expertise of the web development team you choose.

Therefore, consulting with the right web design agency is the key to getting an accurate estimate tailored to your website-building project.

Picture of Aamir Qutub
Aamir Qutub
CEO of Enterprise Monkey
Aamir Qutub is the founder and CEO of Enterprise Monkey, has a sincere passion for innovation and startups. With an experience of around a decade, he is a proud co-founder of 4 technology startups, focusing on real-world problems and their solutions. He also loves to cook and spend time with his onlyborn.
Picture of Aamir Qutub
Aamir Qutub
Aamir Qutub is the founder and CEO of Enterprise Monkey, has a sincere passion for innovation and startups. With an experience of around a decade, he is a proud co-founder of 4 technology startups, focusing on real-world problems and their solutions. He also loves to cook and spend time with his onlyborn.

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