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A comprehensive guide to UI/UX design

What Makes a Great UI/UX Design? Expert Insights

Picture of Aamir Qutub
Aamir Qutub

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Is your website not performing well? Or, you’re losing your audience continuously?

The reason could be hidden in the poor design layout of your website.

In the realm of digital experiences, what sets an exceptional website apart is not just its functionality but the seamless harmony of User Interface (UI) and User Experience (UX) design. So, what makes a great UI/UX Design of a website?

Customer experience is a priority these days, and this is why 88% of the world’s leading businesses prefer to include the users’ experience at the top of their list.

A great UI/UX design transcends aesthetics, weaving together intuitive navigation, delightful interactions, and a deep understanding of user needs. It goes beyond the visual appeal, fostering a connection that transforms users into advocates.

Therefore, a great UI/UX design is more than just pixels on a screen; it’s an immersive journey that anticipates user needs, delights with simplicity, and ultimately enhances human-computer interaction.

[Also read: 11 Best Website Designs to Inspire Your Site in 2023]

In this article, you will learn every aspect of UI and UX website designing: its meaning, importance, respective design principles, website design process using UI/UX components, processes adopted by UI & UX designers for producing a mesmerising output and much more.

Let’s begin!

What is UI and UX Website Design?

UI (User Interface) and UX (User Experience) are two crucial aspects of website designing that focus on creating a positive and effective interaction between users and digital interfaces. While UI design focuses on the visual aspects of a website or application, UX design delves into the overall user experience, encompassing the entire user journey.

Do you Know!

Research shows that the users’ attention span is only 10 seconds and therefore, you have a tiny window to catch your target customers’ eyes. 

Another research confirms that a good and frictionless UX design fosters 200% customer conversion and retention. Hence, an outcome of a great UI/UX design is an enhanced customer experience and a proportional increase in business income. 

A harmonious collaboration between UI and UX designers is essential to balance aesthetics and functionality in web design as a visually appealing design (UI) must also offer a user-friendly and satisfying experience (UX) to engage and retain users effectively.

[Also read: Measure Your Website’s UX in 7 Proven Ways]

It’s important to note that while UI and UX have distinct focuses, they are highly interconnected, and collaboration between UI/UX designers is crucial for creating a successful and effective website. The synergy between a visually appealing design (UI) and a positive user experience (UX) results in websites that look good, function intuitively, and meet user expectations.

Let’s summarise the primary differences between UI/UX designing in the table below:

Key Points UI Design UX Design
Focus Visual elements and aesthetics to enhance the visual appeal. Overall user experience and interaction to create a seamless user journey.
Components Colour schemes, typography, buttons, and icons. User research, wireframing, prototyping.
Emphasis Aesthetic design, look and feel. Functionality, usability, satisfaction.
Concerns Layout, imagery, consistency. Information architecture, navigation, feedback.
Tools Used Graphic design tools (e.g., Adobe XD). Prototyping tools (e.g., Sketch, InVision).
Measurable Metrics Aesthetic appeal, consistency. Usability, user satisfaction, and task completion.

Why is UI/UX Design Important?

After having a detailed explanation of UI/UX design, let us now understand why it is important to incorporate it in your website development and how you can use it to elevate your website’s value.

Benefits of having good UI and UX design in website layout

Every business runs with a primary objective: winning the eyes and attention of the targeted customers; here, the UI and UX play a significant role in letting you achieve these objectives. Therefore, including the UI and UX design concepts in your website redesigning is crucial because it helps improve the user retention rate by increasing user satisfaction and experience.

Web design services.

UI/UX Design Principles

Creating a website with a positive user interface (UI) and user experience (UX) is crucial for attracting and retaining visitors. Let us find out some essential UI/UX design principles for website development below:

UI Design Principles UX Design Principles
Consistency User Research
– Maintain consistent design elements (colours, fonts). – Understand the target audience through research.
– Create a uniform visual experience throughout the site. – Identify user needs, preferences, and pain points.
Hierarchy User Personas
– Establish a clear visual hierarchy for content. – Develop user personas representing different user groups.
– Use size, colour, and contrast to guide users. – Design with personas in mind to meet diverse user requirements.
Simplicity Usability Testing
– Keep the design simple and avoid unnecessary complexity. – Conduct usability testing to gather feedback from real users.
– Enhance user comprehension and navigation. – Identify and address usability issues for improvement.
Feedback Accessibility
– Provide visual feedback for user actions. – Ensure the website is accessible to users with disabilities.
– Confirm that user actions have been recognised. – Adhere to accessibility standards (e.g., WCAG).
Typography Mobile Responsiveness
– Choose readable fonts and maintain typographic hierarchy. – Design for various devices (desktop, tablet, smartphone).
– Ensure proper font size, line spacing, and contrast. – Implement responsive design for adaptability.
Colour Scheme Loading Speed
– Use a well-thought-out colour scheme aligned with the brand. – Optimise the website for fast loading times.
– Ensure colours are accessible and convey the intended mood. – Avoid user frustration by minimising loading delays.
Whitespace Error Handling
– Embrace whitespace for improved readability. – Implement clear error messages for user guidance.
– Reduce visual clutter for a cleaner design. – Assist users in resolving issues effectively.
Navigation User Flow
– Create an intuitive navigation system. – Design logical user flows for smooth navigation.
– Use clear menus and labels for easy accessibility. – Anticipate user journeys and guide users logically.

How to Build a Good UI/UX Design for Your Website?

Creating a perfect UI/UX for your website involves a thoughtful and iterative process that considers user needs, aligns with business goals, and prioritises a visually appealing and intuitive design. Therefore, to offer a pleasurable experience to the users, it is imperative to follow well-thought-out UI and UX design steps and systematic procedures.

Let’s find out the steps below:

Step 1: Understand Your Audience

Understanding your audience is a foundation for creating a successful UI/UX website design. This knowledge helps you tailor the design to meet your target users’ needs, preferences, and behaviours.

Identify your targeted consumer psychology by understanding their emotions, motivations, and challenges they face. Examine the persona of your audience and figure out the problem they are facing and match the user’s pain points with your product and services.

This information will foster empathy, leading to designs that resonate with the audience. Designers can then align their solutions with users’ actual needs and desires, ensuring a more user-centred approach.

[Also read: Psychology of web design]

Conduct thorough user research to understand your target audience. Identify their preferences, behaviours, and pain points. This insight will guide your design decisions.

Step 2: Research Competitor’s Website

Researching competitors’ website designs is valuable in shaping your UI/UX strategy. By understanding what works well for them and identifying areas for improvement, you can create a unique and compelling user experience for your website.

Therefore, identify direct competitors in your industry or niche and consider businesses that offer similar products or services, even if they are not direct competitors.

For this, explore competitors’ websites thoroughly, navigating through various pages. Evaluate every design element like the colour scheme, branding elements, visual styles, typography and imagery used.

Step 3: Plan Information Architecture (IA)

Information architecture (IA) is another crucial aspect of the UI/UX design process that focuses on organising and structuring information within your website.

It involves planning and designing content structure, hierarchy, and navigation to create a user-friendly and efficient experience. A well-planned IA ensures users can easily find the information they need and navigate the website seamlessly.

The Information Architecture in the UI/UX design process involves the following:

  • Create Sitemaps: Create the sitemap to clearly understand the visual representation of the website’s structure, displaying the hierarchy of pages and their relationships.
    Good and bad visual hierarchy

    [Source: Hubspot]

  • Wireframing: Create wireframes to plan the layout of main pages, ensuring a logical flow and placement of content. Establish connections between pages to facilitate easy navigation.
  • Navigation Design: Aiming to create an intuitive and user-friendly navigation experience, plan and design the navigation system, including menus, links, and other elements that allow users to move through the website.
  • Prototyping: Based on wireframes, build interactive prototypes to visualise the user journey and test the functionality. Prototyping allows you to identify and address potential usability issues early in the design process.
  • Usability Test: Conduct usability testing with real users to gather feedback on the design, navigation, and overall user experience. Identify any areas that may need improvement.

Step 4: Start Designing Your Website

You have reached the step when you can finally start designing or redesigning your business website using the details from the above steps. Here, you must collaborate with your development team and implement every aspect of the UX/UI elements on your actual web pages.

Based on the prototype of your website, focus on each visual element, like colour schemes and visual styling. Take note of font choices, sizes, and styles for headings and body text and analyse the use of images, illustrations, and multimedia elements.

UI and UX design difference

Examine the places where the Call to Action (CTA) and other relevant buttons and boxes will get maximum traction. Here, you must also fix your website speed and performance and check for accessibility to adhere to the accessibility standards.

Step 5: Mobile Considerations

A significant portion of internet users access websites through mobile devices. Therefore, create a seamless and optimised experience for users across various devices, focusing on providing an excellent experience for mobile users.

Once your website is complete, you can also consult your website development agency to convert it into a responsive mobile app by optimising content for the mobile environment.

Want to Develop a Responsive Mobile App? 

Know the Design Differences Between Android and iOS App below: 

Android Vs iOS UI Design Difference

Step 6: Quality Assurance (QA) Testing

Conduct thorough testing to ensure the implemented design functions correctly across different browsers and devices. Address any bugs or issues that arise during testing and ensure that your website meets design specifications and provides a positive user experience.

Step 7: Launch, Monitor and Improve

That’s it! Your website is perfectly backed with UI and UX elements, and now, it’s all set to float in the real world. Therefore, launch your website and monitor its performance. Collect user feedback post-launch and be prepared to make further adjustments based on real-world usage.

However, remember to analyse user data, feedback, and performance metrics regularly. Use insights to improve the UI/UX design over time continuously. Stay abreast of UI/UX trends and emerging technologies and update your design to incorporate modern elements and maintain a fresh, contemporary look.

Should You Hire a UI/UX Designer Team?

Definitely! A professional UI/UX designer plays a significant role in developing a business website. They can optimise your business goals by aligning the website design with your objectives and balancing aesthetics and functionality to achieve business success.

An experienced UI/UX designer focuses on understanding the needs and behaviours of users. They focus on the website’s visual elements, ensuring that it aligns with the brand identity and provides a visually appealing interface.

They also ensure consistency in design elements across different devices and platforms, creating a unified experience for users, regardless of whether they are accessing the website on a desktop, tablet, or smartphone.

Therefore, hiring an expert UI UX designer is a beneficial choice for your website designing or redesigning task because they optimise the overall user journey by ensuring that interactions are intuitive, seamless, and enjoyable.

[Also read: How to Choose the Right Website Developer in Australia?]

Cost to Design Website with UI/UX Components

The cost to design or redesign a website with UX/UI components in Australia can vary widely based on several factors. These factors include the project complexity, features you want to incorporate, website size, level of customisation, the experience of the design team, and other specific requirements.

Therefore, the general cost range for 3 major categories of the website are:

  1. Small Business Website Design Cost – approx AU$6000+ (Depending on Scope).
  2. Medium Business Website Design Cost – approx AU$10000+ (Depending on Scope).
  3. Enterprise Level or Large Business Website Design Cost – approx AU$50,000+ (Depending on Scope).

website design cost calculator


A great UI/UX design is a harmonious blend of aesthetics, functionality, and user-centred principles. It seamlessly integrates visual elements with intuitive interactions, offering users a delightful and meaningful experience. A successful design captivates the audience with its visual appeal and prioritises usability, accessibility, and efficiency.

It anticipates user needs, simplifies complex interactions, and leaves a lasting positive impression, making it an indispensable aspect of a successful website and here, the remarkable role of a UI/UX designer is undeniable.

Therefore, investing in professional website designers is an investment in the success of your website, as they deploy the best UI and UX designers who are highly experienced in transforming complex ideas into user-friendly interfaces and creating positive and memorable interactions between users and your website.

Picture of Aamir Qutub
Aamir Qutub
CEO of Enterprise Monkey
Aamir Qutub is the founder and CEO of Enterprise Monkey, has a sincere passion for innovation and startups. With an experience of around a decade, he is a proud co-founder of 4 technology startups, focusing on real-world problems and their solutions. He also loves to cook and spend time with his onlyborn.
Picture of Aamir Qutub
Aamir Qutub
Aamir Qutub is the founder and CEO of Enterprise Monkey, has a sincere passion for innovation and startups. With an experience of around a decade, he is a proud co-founder of 4 technology startups, focusing on real-world problems and their solutions. He also loves to cook and spend time with his onlyborn.

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